LinkedInStephen Kershaw
Stephen Kershaw

Stephen Kershaw

Temporary Statistical Officer at Dept Business, Innovation & Skills

Milton Keynes, United Kingdom
Marketing and Advertising
  1. BBH London,
  2. Freelance Consultant,
  3. Market Force Information
  1. Sheffield Hallam University
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Sheffield Hallam University

Sheffield Hallam University

Applied Statistics

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Temporary Statistical Officer

Dept Business, Innovation & Skills
– Present (3 months)London, United Kingdom

Data Strategist - CRM

BBH London
(6 months)Milton Keynes, United Kingdom

CRM analyst and planner

Freelance insight and analytics consultant

Freelance Consultant
(9 months)Milton Keynes, United Kingdom

Senior Strategist - Insight & Analytics

Market Force Information
(3 years 8 months)Milton Keynes, United Kingdom

Lead analyst and statistician for global customer experience agency (Europe)

Senior Experience Analyst

Mesh Planning
(2 years 1 month)

Market Research Specialist

Daimler - Mercedes-Benz UK
(4 years 6 months)

All aspects of quant and qual market research activity

Account Manager (Research)

Novaction (IPSOS) UK Ltd
(3 years)

Data Processing Analyst

Millward Brown
(3 years)

Data Processing Analyst and Project Management Specialist


Dissertation - forecast for the UK new car sales market in 2013 outperforms industry insiders

This research underlines the importance of the housing market and GDP to new car sales. The three variables that are in the final model are %∆GDP (positive association), %∆ levels of (secured) household debt (negative) and %∆ mortgage payments as a % of income (negative).
Debt level is lagged by 2 years and the Mortgage Payment variable by just 1 year.


  1. English

    Native or bilingual proficiency
  2. Italian

    Professional working proficiency
  3. German

    Limited working proficiency
  4. French

    Elementary proficiency


  • Customer Insight
  • Market Research
  • Segmentation
  • Quantitative Research
  • Market Analysis
  • Marketing Research
  • FMCG
  • Microsoft Excel
  • PowerPoint
  • Consumer Behaviour
  • SPSS
  • Statistics
  • Cluster Analysis
  • Data Analysis
  • Analytics
  • Brand Loyalty
  • SAS Base
  • SAS E-Miner
  • SAS Insight
  • Italian
  • Linear Regression
  • Logistic Regression
  • Decision Trees
  • German
  • Market Basket Analysis
  • Neural Networks
  • Automotive
  • Hospitality Industry
  • Multivariate Statistics
  • Qualitative Research
  • Text Analytics
  • Choice Modeling
  • Conjoint Analysis
  • Decision Sciences
  • Consumer Insight
  • Focus Groups
  • Advertising Research
  • Statistical Modeling
  • Analysis
  • Primary Research
  • Market Intelligence
  • Questionnaire Design
  • SAS
  • Online Research
  • Survey Design
  • Predictive Analytics
  • Business Insights
  • Quantitative Analytics
  • Factor Analysis
  • Mystery Shopping
  • See 35+  See less


Sheffield Hallam University

MSc with Merit, Applied Statistics

SPSS, SAS Base, SAS Enterprise Miner

Regresion (multipile, logistic, dynamic, GLM), Cluster Analysis (hierarchical, K-means, etc), Decision trees (CHAID, CART, QUEST), Data Mining techniques (eg. Market Basket Analysis, Neural Networks), PCA, Factor Analysis, etc..

Activities and Societies: Royal Statistical Society

Birkbeck, U. of London

Adv Cert, Economics

Quantitative Analysis
Statistics and Econometrics
Mathematical Economics

University of Strathclyde

BA (Hons), Marketing & Modern Languages

Modern Languages = German and Italian

also 6 months University of Modena, Italy (Business Economics)

Range High School, Formby, Merseyside

A-Levels, Maths (& Statistics, Economics, German)

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