LinkedInSimon Barna

Simon Barna

Experience Designer

London, United Kingdom
  1. Nice Agency,
  2. Simon Barna
  1. The GIG at DST,
  2. Ludic Group,
  3. Hello People
  1. University of Brighton

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Nice Agency

Nice Agency

User Experience Designer

– Present

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Simon uses design thinking to create engaging brand experiences and support stakeholder decision-making

His cross-diciplinary approach combines his interests in marketing communication, behavioural economics, interaction design, branding and digital technology.

Simon has worked as designer and creative at integrated advertising, customer engagement and design thinking agencies with clients such as Coca-Cola, Google, Fujitsu, BBC, Barclays, Mars, UNICEF, Ernst & Young, J.P. Morgan, Deutsche Bahn, ALSTOM, RioTinto and the UK Government among the rest.


User Experience Designer

Nice Agency
– Present (7 months)London, United Kingdom

User research and user experience design for various digital platforms, including native apps and responsive websites.

CLIENTS: Channel 5, First Direct

Design Consultant

Simon Barna
– Present (9 years)London, Budapest

Design Thinking consultation, user research, project planning and design management.

CLIENTS: ICG Hungary, Burger King, UNICEF, Hungarian Cultural Centre London, McCann-Erickson, Zsolnay Muzeum, Interioor, Sziget Festival, Well Advertising, Body>Data>Space


The GIG at DST
(2 years)London, United Kingdom

Developed data- and insight-driven integrated campaigns and branding for Customer Engagement Agency. Conducted user interviews and qualitative survey analysis for MRM application and big data projects.

CLIENTS: RBS, Natwest, Dominos, UK Government, SouthWest Trains, StandardLife


Ludic Group
(1 year)London, United Kingdom

Contributed to innovation workshops and programmes at leading design thinking consultancy for enterprise clients in the UK and worldwide. Supported co-creative stakeholder workshops with visualisation and rapid prototyping. Developed UI and branding for cloud-based collaboration and corporate education platforms

CLIENTS: Coca-Cola, Fujitsu, Barclays, Lloyds, Ernst and Young, Rio Tinto, J.P. Morgan, Deutsche Bahn, ALSTOM


Hello People
(less than a year)London, United Kingdom

Made creatives for ATL and integrated campaigns and pitches. Trained by multi-award-winning ECD. Work featured in Lürzer’s Archive and DesignWeek magazines. (Agency previously known as DHM)

CLIENTS: Google, Rightmove, Vertu (Nokia ), The Creative Circle


(less than a year)London, United Kingdom

Had a placement at the agency that designed the identity of Blur and Trainspotting

Art Director

HPS Group
(less than a year)Budapest

Designed digital and print creatives for numerous integrated and experiential campaigns

CLIENTS: Pepsi, Mars, Snickers, Lipton, Adidas, Friesland


McCann Erickson
(less than a year)Budapest

Part of creative team, won 360˚ campaign pitches. Developed ATL creative layouts and storyboards

CLIENTS: Coca-Cola, Nestle, T-Home, Hungarian Oil Corporation

Storyboard Artist

(1 year)London, United Kingdom

Made storyboards for the BBC working with viral video pioneer


MTV - Hungarian National Television
(1 year)Budapest

First job at age 15: illustrated stories on weekly live television programme


Simon Barna

  • Goethe Institut - German Extensive Course B1.3 (1)
  • Instituto Cervantes - Nivel Avanzado B2.4 (Spanish language course) (1)
  • HPI d.School - Co-creator Design Thinking Professional Track (1)

The GIG at DST

  • Web Usability: An Introduction to User Experience (1)


  1. English

    Native or bilingual proficiency
  2. Spanish

    Limited working proficiency
  3. Hungarian

    Native or bilingual proficiency
  4. German

    Elementary proficiency

Honors & Awards

The Travel Marketing Awards - Shortlisted

The Chartered Institute of Marketing

CIM Marketing Excellence Awards - Finalist

The Chartered Institute of Marketing

DMA Awards Public Sector Bronze

Direct Marketing Association

Design Week - Featured work

Design Week

Design Week Magazine; online, April 2012

Design Week - Featured work

Design Week

Design Week Magazine; Vol. 26, Issue 6, 2011

Lürzer’s Archive - Featured work

Lürzer’s Archive

Lürzer’s Archive Magazine; Vol. 5/2010

Silver Lollipop - Vehicle Design

Lollipop BTL Advertising Awards

Young Gun - People's Choice Award

Ifju Penge / Young Gun Creative Awards

LeoBurnett AdCamp Finalist


First Prize for 'Avant-garde Arts Today' essay competition

Italian Cultural Institute


  • Experience Design
  • Design Thinking
  • Advertising
  • Project Management
  • Branding Experience
  • Creative Solutions
  • Customer Engagement
  • Interaction Design


University of Brighton

BA (Hons), Graphic Design

International Business School

BA (Hons.) Business Studies (completed level1), Ecnomics, Managerial Skills, N/A

2003 Zsigmond Móricz High School

Baccalaureate, History; Maths, Literature, History of Arts and English as a Foreign Language, A

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