LinkedInRebecca Capon

Rebecca Capon

MSc Graduate at The London School of Economics and Political Science (LSE)

Location
London, United Kingdom
Industry
Marketing and Advertising
Previous
  1. Wax Communications,
  2. SIFE Sussex,
  3. International School of Brussels
Education
  1. London School of Economics and Political Science
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332connections
London School of Economics and Political Science

London School of Economics and Political Science

Social Psychology

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Background

Experience

Intern

Wax Communications
(2 months)London, United Kingdom

Wax is an award-winning activation agency.
Our work activates people to try brands, to buy them and buy again. Whether online, on street or in store, we develop insight-driven campaigns, which can create emotional connections along the whole path to purchase.
With a particular expertise in Experiential, Promotional and Shopper marketing, under-pinned with a passion for Digital, everything we do is measurable and designed to deliver a real return on investment.

Working at Wax, I learnt valuable skills about experiential, promotional and digital marketing techniques, as well as how to work within a team atmosphere.
I helped across a number of clients including Brown Forman (American Whiskey), Premier Foods, Canon and Google.
One of my main achievements was in helping the Wax Live team create a pop-up store for Google+ at Boxpark, in which I played a role in the design and the efficacy of internet access as well as attraction to the store.
Another achievement was having worked to help create a retro American Whiskey Bar with a consumer personality test and whiskey smelling bottles in international airports around Europe. We managed to increase World Duty Free Sales by 200%.
My passion for marketing has grown, particularly while marketing for Wax itself. I was given the opportunity to take charge of their social media sites, and found it very rewarding to be able to promote the agency that I was working with.

www.waxcomms.com

Marketing Manager

SIFE Sussex
(2 years)Brighton, United Kingdom

Responsibilities include:
- Managing the marketing team; ensuring suitable marketing strategies short and long-term
- Planning and controlling events and activities according to the marketing timeline
- Creating brand awareness for SIFE projects around Sussex University and our local area
- Managing sponsorship programme as well as reaching out to possible sponsors
- Updating the Facebook, Twitter and Youtube accounts and launching the SIFE Sussex website

External Relations Intern

International School of Brussels
(1 year 1 month)Brussels, Belgium

Two summer internships (each of one month) in Admissions Office:
- Supporting ISB in a range of administrative tasks, including filing, taking and making phone calls, writing emails, preparing welcome documentation and managing IT information.
- Leading Campus tours for prospective families
- Providing support at key start-of-year welcome events for new families

French Tutor

MCS Projects Ltd
(10 months)Hove Park School

Weekly role teaching 12-18 year old French GCSE students at Hove Park School Special Language College as a private tutor and a teacher’s assistant.

Intern

Gap Daemon
(1 month)London, United Kingdom

Two week internship, writing articles for their blog, social media and testing site logistics.

Intern

Zone Ltd
(1 month)London, United Kingdom

One week internship proof reading British Telecom manuals and advertisements.

Languages

  1. English

    Native or bilingual proficiency
  2. French

    Native or bilingual proficiency

Courses

University of Sussex

  • Applied Cognitive Psychology
  • Sociology of Medicine and Health
  • Advertising and Social Change
  • Sociology of Deviance
  • Political Sociology

London School of Economics and Political Science

  • Organisational and Social Decision Making
  • Psychoanalysis and Communication
  • Quantitative Analysis
  • Contemporary Social and Cultural Psychology

Skills

  • Social Media
  • Advertising
  • Public Speaking
  • Singing
  • French
  • Event Management
  • Music
  • Editing
  • Public Relations
  • Teaching
  • English
  • Microsoft Office
  • Facebook
  • Strategic Planning
  • Proofreading
  • Microsoft Excel
  • PowerPoint
  • Management
  • Marketing Strategy
  • Marketing
  • International Relations
  • Fundraising
  • Social Networking
  • Event Planning
  • Spanish
  • Digital Marketing
  • Teamwork
  • See 12+  See less

Education

London School of Economics and Political Science

Master of Science (MSc), Social Psychology, Merit

University of Sussex

Bachelor of Arts (BA), Sociology, 2:1

Activities and Societies: Students in Free Enterprise, Enterprise Thursdays, Yoga, Show Choir

The International School of Brussels

IB, Art, English, ITGS, French, Ecosystems, Math

Activities and Societies: Choir, Select Choir, Invisible Children Charity, Prom Committee

Lycée Français La Pérouse

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