Paul Johnson

Current

Owner at Lyberty
Marketing & Sales Director at Live Breathe Sport Media Ltd

Past

Internal Comms / Project Manager for Comic Relief at TK Maxx
Head of PR and Local Marketing for UK & Ireland at Virgin Retail
Founder at Football Icon

Head of PR at Beatwax
Consultant at Life PR @ Lynn Franks

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Education

University of Hertfordshire

Recommended

2 people have recommended Paul

Connections

248 connections

Industry

Marketing and Advertising

Websites

Paul Johnson’s Summary

Forward thinking and innovative marketing professional with a strong background in strategic planning, brand partnerships, experiential, online, PR and events.

After cutting my teeth at Lynn Franks PR, I soon found that my interests were firmly rooted in sports and entertainment. I've helped brands like Puma find their renaissance after being in the shadows of Nike and Adidas. I've worked with the likes of Robbie Williams and the Spice Girls and worked with a number of high profile brands to leverage their associations in sport, music and film including Liverpool FC, The FA, Pepsi, Carlsberg, Tetley's and BT.

Before the likes of Facebook and Twitter were around, I helped to launch the UK's first ever social media website, Friends Reunited.

I've worked on a number of brand partnership deals for American Airlines, BT, Disney, Beuna Vista International, Paramount and Sony to name a few.

More recently, I was head of Marketing and PR for Virgin Retail and have since set up my own consultancy called Lyberty to specialise in branded content and brand activation around entertainment and sports properties.

Paul Johnson’s Specialties:

Anything under the remit of entertainment and sports marketing - both are my hobbies and both drive my passion for work.

Paul Johnson’s Experience

Owner

Lyberty

(Public Relations and Communications industry)

July 2008 — Present (1 year 9 months)

Freedom of expression. Creative brand communications agency that thinks and acts quick. A collaboration of some of the industries best, young talent.
Marketing & Sales Director

Live Breathe Sport Media Ltd

(Public Relations and Communications industry)

2008 — Present (2 years )

Live Breathe Sport is a social networking website dedicated to bridging the gap between the grassroots and the elite. Working with my business partners Dan Scarbrough of Paris Racing and Craig McFarlane of Saracens, we are going through first round investment with a planned launch in 2009.
Internal Comms / Project Manager for Comic Relief

TK Maxx

(Public Relations and Communications industry)

2006 — 2007 (1 year )
Head of PR and Local Marketing for UK & Ireland

Virgin Retail

(Privately Held; Retail industry)

2003 — 2006 (3 years )

Working as a core member of the marketing team, helped to deliver the marketing strategy across the entire retail estate and online offering.

I was responsible for delivering the live entertainment strategy across the entire store portfolio, managing external relationships and co-ordinating with other Virgin businesses to maximise success and reputation.
Founder

Football Icon

(Public Relations and Communications industry)

2003 — 2005 (2 years )

In addition to working at Beatwax, I created a new TV show concept called Football Icon. Following research published by the FA, we identified that young adult football fans weren't really getting the opportunity to live their dream and get an opportunity to trial for football clubs.

After securing a deal with Chelsea FC, we managed to get a TV show commissioned by Sky One, which ran for two years and peaked at 3 million viewers.
Head of PR

Beatwax

(Privately Held; Marketing and Advertising industry)

2001 — 2004 (3 years )

Headed up PR and partnerships and success included launching Friends Reunited, which grew to over 15 million unique users. During my time here, we worked on several high profile film and DVD launches.
Consultant

Life PR @ Lynn Franks

(Public Relations and Communications industry)

1996 — 2000 (4 years )

Started my career here, where i worked across a number of sports and entertainment brands. Clients included Puma, Carlsberg, lastminute, Pepsi Co. and Timberland.