Patsy Richardson

Past

• Global Marketing and Sales Director at Geneva Global
• Global Category Director - Chocolate at Cadbury Schweppes
• European Innovation Manager at Unilever

see less...

Education

• University of Cape Town

Recommended

4 people have recommended Patsy

Connections

96 connections

Industry

Marketing and Advertising

Websites

• My Company

Patsy Richardson’s Summary

Managing Partner at After the Rain a new brand strategy consultancy adding value to brands through what they say ( traditional Marketing bias), and what they do ( brand behaviour and Corporate responsibility bias )

Prior to After the Rain, Patsy has held the role of Global Strategy Director for Chocolate at Cadbury Schweppes, and also Global Sales and Marketing Director for an International development charity in USA. It is the combination of this experience that has led to the development of the totally new approach to branding at After The Rain.

Patsy Richardson’s Specialties:

Global and regional brand and marketing strategy, consumer understanding, brand planning, marketing management, corporate responsibility and sustainability

Patsy Richardson’s Experience

• Global Marketing and Sales Director

  Geneva Global

  (Privately Held; 51-200 employees; Non-Profit Organization Management industry)

  2006 — 2007 (1 year )

• Global Category Director - Chocolate

  Cadbury Schweppes

  (Public Company; 10,001 or more employees; Consumer Goods industry)

  2001 — 2006 (5 years )

• European Innovation Manager

  Unilever

  (Public Company; 10,001 or more employees; Consumer Goods industry)

  1996 — 2001 (5 years )

Patsy Richardson’s Education

• University of Cape Town

  Bachelor of Business Science ( hons) , Business management ( Marketing) , 1983 — 1986

Additional Information

Patsy Richardson’s Websites:

• My Company

Patsy Richardson’s Interests:

Architecture and interior design. International travel. Africa. International Development

Patsy Richardson’s Groups:

Marketing Society member

•    CPGpeople
•    THE MARKETING GRID™

Patsy Richardson’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• business deals
• reference requests
• getting back in touch