Michael Everett

Until six years ago I was the Global Creative Director on the Nestlé account at Lowe Worldwide. As such, I oversaw work produced throughout the world, work that won both awards and new business.

In addition to being a creative director, I am a fast and talented advertising writer; I have won many awards for my work and have sat on numerous advertising juries. I was also responsible for the running of a twice-yearly review of creative work from the 86-office Lowe network. While at Lowe, I also created the advertising for Flora pro.activ, the most successful-ever food product launch in Unilever’s history.

I have also contributed to training programmes on behalf of large marketing companies, notably Unilever and Nestlé, and I have run courses on the creation and writing of advertising for agencies, most recently Ogilvy. Before Lowe, I was the Joint Executive Creative Director of Grey London. And before that, I filled a similar position at Allen, Brady and Marsh.

I started my career in earnest at Collett, Dickenson, and Pearce, joining the agency just as its creative heyday began. I am a full member of D&AD, the charitable organisation that champions creative work in design, architecture and communication in all its forms. In my spare time, I collect stamps (passport, not postage) and go on long walks.

1. Integrated Marketing
2. Advertising
3. Outdoor Advertising
4. Concept Development
5. Digital Strategy
6. Marketing Communications
7. Digital Media
8. Direct Mail
9. Brand Development
10. Digital Marketing
11. Television
12. Online Advertising
13. Direct Marketing
14. Interactive Advertising
15. InDesign
16. Marketing Strategy
17. Marketing
18. New Media

Websites:

• Personal Website

Groups and Associations:

• 
  Advertising Copywriting
• 
  Harvey Nash Executive Search
• 
  The Burns Unit tlc. Training Forum