Martin Moll
Marketing Director - Europe
- Location
- Oxford, United Kingdom
- Industry
- Automotive
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Martin Moll's Overview
- Current
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- Marketing Director - Europe at Honda
- Past
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- Marketing Director at Honda (UK)
- Head of Marketing - Power Division at Honda (UK)
- Manager - Car Sales Operations at Honda (UK)
- UK Press & PR Manager at Honda (UK)
- Education
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- University of Exeter
- University of Brighton
- Recommendations
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12 people have recommended Martin
- Connections
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409 connections
- Websites
Martin Moll's Summary
A proven leader with senior Board level experience, with very comprehensive skills developed over 17 years within Marketing, Sales, PR, Business Planning and Commercial operations across International markets,
A high level strategist and business leader, with extensive understanding and experience across diverse operations, markets, products and customer segments.
Specialties
Brand Marketing, PR, Commercial Operations, Change management, customer understanding, team and Business leadership, clear strategic planning - development and implementation - alongside strong budgetary and P&L management & control.
Martin Moll's Experience
Marketing Director - Europe
Honda
Privately Held; 5001-10,000 employees; Automotive industry
2012 – Present (1 year) London, United Kingdom
Leading Central European Marketing function, responsible for:
> Brand identity, vision and long range strategy & implementation across 27 markets.
>Focus on improving brand awareness, consideration & desire.
>Multi Product focus consisting of 3 core product divisions - Cars, Motorcyles & Power products.
>Deliver integrated cross region Product launch strategy.
Marketing Director
Honda (UK)
Privately Held; 5001-10,000 employees; Automotive industry
2010 – 2012 (2 years) UK
• Reporting to Managing Director, leading a team of 21 to deliver total UK Marketing Communications, with additional responsibility for UK Product lifecycle, supply / inventory management.
• UK Board member, with responsibility of Honda (UK) including Business strategy, direction, Constitution, Leadership, 2015 Vision & Values, Integration of Global strategy at local level, Corporate Governance.
• Overseas Markets: Key market liaison via European HQ, supporting & providing communication assets for Eurozone markets, and New Product Launch planning strategy.
• Deliver complete Marketing mix for UK Market – involving both Brand and tactical messaging.
• Dealer Marketing support – Development of Franchisee integrated territory opportunity planning, tailored local market support, & CRM strategy.
• Product Life Cycle management – Development / execution of new product offerings to maximize incremental sales opportunities
• Aftersales Marketing - Lead the creation and market implementation of UK Marketing strategy - from Tactical campaigns through to future Retention strategy, recovery of lapsed customers and identification/conversion of 'unknown parc'.
• Sales & Business planning – Product volumes, mix, profit contribution & market opportunity.
• Quarterly sales campaigns: Creation, delivery & countermeasure management – managing stock inventories & market potential.
• B2B communication strategy, concept generation through to asset implementation.
• BTCC (British Touring Car Championship): Team / Sponsor Partner, focused on maximising brand impact/ influence with consumer.
• UK Product Portfolio summary:
1) Cars: c70,000 units p/a. Turnover @ £1.2bn. (12th in UK Market)
2) Motorcycles: c17000 units p/a. Turnover £65m. (No.1 in UK Market)
3) Power Products: 50,000 p.a. Turnover £36m.
a) ATV (60% market share. No.1 in market)
b) Energy (No.1 in market)
c) Marine (24% market share - No.2 in market)
d) Lawn & Garden (1st/2nd in market dependant on sector)
Head of Marketing - Power Division
Honda (UK)
Privately Held; 5001-10,000 employees; Automotive industry
2007 – 2010 (3 years)
• Responsibility for Marketing Communications & Commercial Operations for 4 leading UK business sectors. (Marine / ATV / Energy / Lawn & Garden)
• Defining and execution of 3 Year business strategy, focused on delivery of 5% ROS from a Business generating £50m turnover, selling 65,000 units via a Franchised dealer network of 544 independent dealers.
• Aftersales development and sales - £7m Turnover, contributing £1.3m profit
• Financial management - P&L and balance sheet accountability
• All Commercial Planning - covering Product Planning & pricing, Business & Market analysis, identification of new Business routes to market.
• All Marketing Communications - including Product Launches, online & Print media advertising, DM, Press & PR, market & Consumer research, shows & Events, In store POS.
• creation, development and Launch of UKs online retailing business.
• Build, lead and develop the individuals in the team to achieve objectives and provide succession within the department and the organisation
Manager - Car Sales Operations
Honda (UK)
Privately Held; 5001-10,000 employees; Automotive industry
2003 – 2006 (3 years)
Leading a team of 20, responsibility for planning and delivery of New & Used car sales and Aftersales objectives, working across all Independent UK dealers. (Comprising of 88 sites, c40% of the UK car Dealer network)
UK Press & PR Manager
Honda (UK)
Privately Held; 5001-10,000 employees; Automotive industry
2001 – 2003 (2 years)
Responsible for all UK media relations and new Car Press launches
Martin Moll's Courses
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BA (Hons), Business & Marketing
University of Brighton
- Business Mgt & Marketing
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Masters, Business Leadership
University of Exeter
- Masters Degree
Martin Moll's Skills & Expertise
Martin Moll's Education
University of Exeter
Masters, Business Leadership
2003 – 2005
University of Brighton
BA (Hons), Business & Marketing
1991 – 1995
Martin Moll's Additional Information
- Websites:
- Groups and Associations:
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- Honors and Awards:
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Campaign BIG – Silver award – Tangential Thinking
Creative Review Annual - In book – Tangential Thinking
BTAA - 2012 advertiser of excellence
ANNAs – Campaign of the Year – Tangential Thinking
Aerial (radio award) – Do you believe in the power of dreams?
Cannes Lions - Press lions category: Best creative. Silver.
Radio Advertising Bureau (RAB): Brand Winner: Best Radio creative execution: Q2, 2011.
GW Event NEC 2011 - Category Win. Silver Award.
GIMA Marketing Awards - Best Consumer Communications - Excellence Award, 2008
Creative Circle: Most Innovative Customer Communications - Gold, 2007
DMA Marketing Awards - Silver, 2007
Institute of Management - Winner: Business Management Award 1994.
Contact Martin for:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
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