Managing Director, Wodehouse Direct Ltd
- Manchester, United Kingdom
- Marketing and Advertising
Martin Kemp's Overview
- Managing Director at Wodehouse Direct Ltd
- Business Development Director at The Charles Parry Group
- Sales & Marketing Director at Ideal Homes Ltd
- Marketing Communications Manager at Trafalgar House PLC
- University of Newcastle-upon-Tyne
- University of Manchester - Manchester Business School
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Martin Kemp's Summary
Planning the development and Implementation of promotional strategies and marketing plans;
Creating and implementing programmes to achieve greater profitability for the client companies.
Achievement of top quality results, whilst developing and implementing innovative commercial solutions.
Key account management and sales organisational development is also high on my agenda;
Managing sales & marketing professionals;
Building Brand Awareness through effective sales & marketing strategies.
Quickly able to establish 'Agency' added value or not, as the case may be?
Specialties: Producing high volume Strategic Marketing Campaigns
Print & Media buying
Best value versus Marketing budgets!
Branding and Identity
Responsible for www.whd-directmail.co.uk in it's entirety - affordable, best in class print and high volume distribution services.
Martin Kemp's Experience
Privately Held; 1-10 employees; Marketing and Advertising industry
February 2003 – Present (10 years 5 months) Manchester, United Kingdom
A ‘hands on’ Managing Director of this full service marketing, print, distribution and advertising agency, primary responsibilities are to develop and maintain a coherent business strategy to grow the turnover and profitability of client businesses and implement them. In particular, to create and sell higher value added client services successfully for long-term projects as well as implementing ‘best in class’ cost of service delivery.
Specialist fields include: Charities & 3rd Sector, Telecoms, Construction & Housebuilding, Hotel/Leisure marketing, Civil Engineering and Retail services.
Other positions held:
Non Executive Director of ITS Technology Solutions
ITS Technology (ITS) is in the business of enabling its customers to create a compelling and sustainable competitive advantage by leveraging unlimited high-speed fibre optical connectivity and a range of professionally managed IT services at a fixed and predictable total cost of ownership.
Business Development Director
The Charles Parry Group
July 1998 – January 2003 (4 years 7 months)
Reporting to the CEO of this direct marketing and e-commerce agency, responsible for results database and sales channels; contribute to the marketing strategy as a member of the board; built a structure based on corporate targets;
•Working to targets, prospecting for and opening new accounts.
•Developing and presenting proposals at board level – personality well suited for team situations.
•Acting as the link between clients and our technical & service specialists – strong eye for detail.
•Providing customer focused, ongoing strategic management – strong creative profile.
•Developing marketing communication strategies.
•Responsibility for strategic direction and profitable operation of major client accounts.
•Developing strategic brand building expertise – strong character with extensive DM skills.
•Ensuring that customer satisfaction targets are achieved.
Sales & Marketing Director
Ideal Homes Ltd
January 1988 – May 1998 (10 years 5 months)
Reported to the Group Managing Director, responsible for the total profitability of the sales and marketing function of this North London house builder with an average turnover of 500+ units per annum. Totally restructured the sales and marketing functions within the group company as part of the corporate re-organisation strategy borne from the acquisition of Broseley Homes.
•Accelerated the sale of residential property on all developments by improving competitive awareness, revising all advertising initiatives and successfully directed and motivated a team of three managers, eight administrators and forty-nine sales consultants.
•Exceeded annual sales targets through aggressive marketing campaigns, introduced a fresh approach towards pricing policies, incentive schemes and development presentation.
•Prepared and monitored the sales and marketing budgets.
•Designed and developed all corporate advertising, brochures and point of sale material.
•Developed strategic plans for the successful introduction of financial service packages into the company to assure the achievement of unit sales, mortgages and regional targets
Marketing Communications Manager
Trafalgar House PLC
February 1985 – November 1987 (2 years 10 months)
Reported to the Director of Corporate Communications for this prestigious global conglomerate, encompassing such companies as Cunard, the Ritz Hotel, Ideal Homes Ltd, John Brown Engineering, Cementation and Trollope & Coles (Civil Engineering).
•Liaison with external marketing and communications agencies concerning all corporate press & public relations affairs.
•Regular involvement with the promotion of group services through ‘face to face’ client and national / international press briefings/meetings.
•Supervised the design and production of Trafalgar House Plc annual reports.
•Prepared strategic planning strategies for the successful introduction of group services into new ‘niche’ markets.
•Concentrated on and supervised a variety of communications projects including TV advertising campaigns, global exhibitions and the design and distribution of all group ‘point of sale’ information.
•Overseeing the cost effectiveness of media planning and buying.
•Maintained ‘inward’ communications to a large workforce and global audience.
Martin Kemp's Languages
Martin Kemp's Skills & Expertise
Martin Kemp's Education
University of Newcastle-upon-Tyne
BA (Hons), Economics
1979 – 1983
University of Manchester - Manchester Business School
Martin Kemp's Additional Information
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