LinkedInLina Bivainyte

Lina Bivainyte

Business Development Manager at Vita Coco

London, United Kingdom
Food & Beverages
  1. Luke Roper Ltd.,
  2. Puma
  1. The University of Birmingham

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The University of Birmingham

The University of Birmingham

Business Management

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• 3 years of professional experience in retail sector in a managerial role with 2 promotions during that time.
• A board member of a cultural project between 2 countries, working with artists and creative communities for the duration of over 4 years.
• Experience in setting up and closing stores (5 in total), Recruitment, Training and Development of staff, Merchandising, PR and Marketing, Loss Prevention.
• Increased store takings while reducing costs for 2 London based stores, developed a social media channel for a store.
• Successfully built brand awareness while increasing international online sales.
• Skills: leadership, innovation and strong grasp of commercial principles.


Business Development Manager

Vita Coco
– Present (2 years)London, United Kingdom

Supporting the UK Field Sales Manager and Business Development Managers in executing key sales initiatives.
Building and developing relationships with retailers and wholesalers.
Developing tactical strategies to increase distribution in our existing accounts and maximize promotions.
Working with our marketing team to bring the brand to life in-store through point of sale materials and creative, eye catching displays.
Working with our wholesalers to execute target customer lists and make sure Vita Coco is always front-of-mind.

Dual Store Manager

Luke Roper Ltd.
(11 months)London, United Kingdom

Luke 1977 men's clothing is an independently owned design led UK mens designer British fashion brand with a tight distribution policy. Luke's men's clothing is only found in selected stores. Luke designer menswear fashion has firmly established itself as a core forward order designer men's clothing brand both in the UK & overseas, being recognised for its edgy, detailed and ultimately practical interpretation on contemporary designer menswear. Taking inspiration from all the people that surround him, Luke's designer menswear fashion clothing range has all the components of the modern lad, a gentleman, a working class hero & a bit of a rogue.

Setting up and running a brand new pop up store in central London, while taking over the management of another retail unit in east London. My role was to improve the running of already existing store and increase its performance over a short period. During that time, I have managed to reduce store running costs by 41% while increasing the sales and other KPIs. Since the opening of the pop up store, I have been successfully building a brand in London area and developing a social media channel as well as constantly looking for strategies to increase sales and profitability of the business.


Building brand awareness through various channels, employment, training and development of staff, merchandising the stores, assisting PR and Marketing teams, loss prevention, health and safety, financial analysis and reports of sales and profits.

Store Supervisor

Luke Roper Ltd.
(1 year)Birmingham, United Kingdom

Opening the flagship store for up and coming local designer Luke Roper, which included stock logistics aspects, assisting the store manager with setting up the store, financial reports generation, development and training of staff members.


Day to day management of the shop, all aspects of stock handling, ensuring standards of quality are met and high level of customer service is provided. Training and supervising members of staff and working as a part of the team. Creating and updating sales and profitability reports for the store and other administration work. Opening and closing procedures and cashing up.

Store Supervisor

(1 year 8 months)Birmingham, United Kingdom


Strategically manage and promote sales culture within the Store to achieve and exceed Key Performance Indicators and profitability goals. Maintain high standards of customer experience. Responsible for assisting with the recruitment, training, development, succession and high performing, results driven team members. Responsible for understanding and maintaining own level of product knowledge as well as directly responsible for Store team members’ knowledge and ability to communicate it to customers in keeping with the BE NICE program. Directly responsible for loss prevention education, training and awareness programs. Directly responsible for execution and processing of merchandise both incoming and outgoing. Ensuring the execution and maintenance of all Visual Directives as well as guaranteeing the visual presentation of the Store always meets or exceeds PUMA standards. Complying with all operational core competencies and key accountabilities.


  1. Lithuanian

  2. Russian


  • Retail
  • Fashion
  • Retail Category...
  • Training
  • Management
  • Social Media
  • Social Networking
  • Social Media Marketing
  • Loss Prevention
  • Teamwork
  • Market Research
  • Merchandising
  • Project Management
  • Sales


The University of Birmingham

Bachelor of Science (BSc), Business Management, 2.1

Modules: Accounting, Business Law, Consumer Behaviour, Economics, Entrepreneurship, Marketing, Strategic Management, Project and Event Management, Supply Chain Management.

Activities and Societies: Purple Mermaid Circus Society

J. Janonis gymnasium, Siauliai, Lithuania


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