LinkedInLeila Padidar

Leila Padidar

Freelance Event Specialist

London, United Kingdom
Events Services
  1. Kru Live,
  2. Big Cat Group,
  3. MAMA & Company
  1. University of Birmingham
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University of Birmingham

University of Birmingham

English Literature and Dance

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Freelance event producer and live music events professional with over 9 years industry experience.
I have managed a full suite of events both in-house and agency side, including:

Music Festivals
Product Launches
Award Ceremonies
Quarterly Conferences for big blue chip clients
Internal Communication
Brand Partnership events
Touring Sponsor Activations

Specialities include:

Event Production
Event strategy
Music Festival Production
Joint Venture Initiatives
Brand Communication
Project Planning and Management
Budget Ownership and Management
Team Management
Departmental P&L Management
Client Management
Client Development
Management of Creative Production Builds
Client, Supplier and Agency relationships

As a producer I have an impeccable reputation for delivering innovative, highly creative and detail driven events. I am passionate about my work and my ability to ensure each of my clients' objectives are met on time, within budget, and are tailored to their specific performance targets.

With sound business knowledge, managerial and motivational skills, I have a proven track record in overseeing and developing campaigns on both a local and global scale. My experience ranges from delivery of mid to large-scale B2C and B2B projects including MAMA & Company's portfolio of music festivals, creative production builds, experiential brand partnership activations, live events, bespoke communication campaigns, event strategy and print / design asset development.

I bring a level of confidence and enthusiasm to every aspect of my working environment and as a leader, I actively seek to instil these positive attributes within my team.


Executive Producer - Freelance

Kru Live
(3 months)London

Producer for the UK launch of Japanese online retailer

Launch took place in London, Manchester, Cardiff and Glasgow in conjunction with online marketing campaign.

Head of Live Events - Freelance

Big Cat Group
(8 months)London, United Kingdom

Manage Big Cat's events team based across the London and Birmingham offices.

Lead and produce the Holi One 2014 festival tour across 16 cities over a 3 month period.

Responsibilities included:

• Supplier procurement across the Holi One festival tour securing any economies of scale possible
• Budget holder for all 16 Holi One shows
• Overview of PR, sponsorship and marketing teams
• Oversee production on the Secret Cinema release of 'The Grand Hotel Budapest'

Event Producer & General Manager - Creative Department

MAMA & Company
(1 year 3 months)London, United Kingdom

A dual role as Event Producer and Creative Department Manager leading game changing consumer engagement in the form of live marketing campaigns, brand activations, production builds and one-off theatrical extravaganzas.

Every element of my output has a strong focus on marketing strategy to enhance MAMA’s in-house creative offer, helping drive ticket sales and brand equity.

I direct a team of full time and freelance staff responsible for the front to end production planning, development and execution of all creative output across MAMA’s event and venue portfolio. This includes live event / festival production and any supporting digital marketing and PR campaigns.

I lead on-going sponsor, theatre and overall contributor relationships forging joint ventures, touring production deals and unique performance pieces to support MAMA’s content offer.

I am solely responsible for the Creative Department P&L, the creative production budget for Lovebox Festival, as well as handling all brand and sponsor budgets.

Further key output and responsibilities:

• Delivery of the entire consumer facing and internal rebrand for MAMA & Company (formerly
MAMA Group).
• My team designed and delivered the digital asset packs required for MAMA's full festival and
venue offering, each with 4 platforms (official website, Facebook, Twitter and YouTube)

Company Background:
MAMA & Company is the UK’s leading mid-market live music company operating a suite of 4 award winning music festivals and 10 live music venues.

MAMA & Company festival portfolio includes:
Lovebox, Wilderness Festival, Global Gathering, Vintage Festival, White Air Festival, Electric Carnival, Escape Into The Park, High Voltage Festival, The Great Escape

MAMA & Company venue portfolio includes:
The Forum, The Jazz Cafe, The Barfly, The Borderline, The Ritz, The Picture House, Hammersmith Apollo (up until February 2013), The Institute, The Garage, The East Village Arts Club, The Hoxton Bar and Kitchen

Event Consultant, Business Development

(2 months)Cape Town Area, South Africa

Alain Ferrier, (Director) asked me to join Beanstalk as a consultant working with them in the following areas:

Event Operations
Client Services
Business Operations
New Business Development and Strategy
Content Generation
Office Management
Internal Communication

During my time with Beanstalk I helped the team manage events such as CTEMF (Cape Town Electronic Music Festival) and the globally acclaimed Design Indaba known as the 'Conference of Creativity'

Senior Project Manager

PAPA Projects part of MAMA Group, HMV Live - now rebranded to MAMA & Company
(2 years 10 months)London, United Kingdom

Positioned within the MAMA Group as the in-house creative production company, my remit was to develop and grow PAPA's own external client base whilst also working as the lead creative production manager for MAMA's festival and venue portfolio.

During my time at PAPA I managed projects including: experiential marketing campaigns, content creation, outdoor festivals, brand experiences, communication campaigns and entertainment design and creative production services for brands, agencies, promoters and private individuals.

I also worked across 8 unique music festivals and 7 festival owners - MAMA Group, Hemingway Design, ATP, Secret Productions, Glastonbury, Angel Music Group, Festival Republic, Harvest Festival and Leeds Festival.

Event capacities range from 750 - 55,000

Clients included:

Red Bull Music Academy – full creative stage build and on site activation at Lovebox 2013

RSV Originals – 360 degree live marketing campaign aimed at boosting the brand awareness of Russian Standard Vodka within the UK. Programme of touring music gigs including full stage set build, bar branding and loyalty card scheme. The campaign was supported through MAMA's print and online platforms along with broadcast on Channel 4 and on-pack promotion.

Gaymers Cider – a refocused branded stage and cider experience for a predominantly male 18-24 yr old audience taken to Lovebox Festival and Glastonbury

Relentless Energy Drink – experiential brand build across Lovebox and Leeds Festival

Google UK – Christmas Party (2011, 2012) – full creative production and take over of a prominent London venues.

Vintage Festival (2011) – high street builds for brands such as: Benefit, New Era Caps, Cath Kidston and Batiste

MAMA venue activations include:

Dr Martens branded gig at The Barfly
Jack Daniels branded gig at The Barfly
Fred Perry - Charlatans gig at The Garage
Russian Standard - private gigs held in the courtyard of MAMA & Company head office

Event / Client Manager

(4 years)

Project and Account Management for key clients such as Marks and Spencer, Lloyds Banking Group and LOCOG.

I was responsible for the delivery of Marks and Spencer's annual event programme these included:

Seasonal Events – Easter, Back To School promotions
Global Franchise Events
Quarterly Retail Conferences
Global Internal Communication Events
Product Launches

Other clients included:

Lovebox Festival – two-day arts and music festival in East London

MOBO Awards – music award ceremony broadcast live on BBC3

LOCOG - IOC Coordination Commission - 3-day event reporting on progress of London 2012 planning

Pakistan Independence Day – central London parade and concert staged in Trafalgar Square

Production Co-ordinator

(4 years)

Production Co-ordinator for the Events Office predominantly responsible for the BBC's live and pre-recorded coverage of all royal and military events.

Experience Includes:

What Not to Wear - fashion and lifestyle show with Trinny Woodall and Susannah Constantine

Watchdog - consumer focused, weekly magazine show

Olympic Torch Concert 2004 – live music concert staged in The Mall, London

HM Queen Elizabeth 80th Birthday – documentary

Live 8 – live international music concert, UK concert staged in Hyde Park

Britain at War - factual series, D-Day 60th - factual / historical series

Honors & Awards

Best Extra-Festival Activity Award

UK Festival Awards

Wilderness Festival 2013 won the 'Best Extra-Festival Activity Award'

Best Festival (Under 15,000 capacity)

Live Music Business Awards

Wilderness Festival won the 'Best Festival under 15,000 capacity Award)

Best New Festival

UK Festival Awards

Wilderness Festival 2011 won the 'Best New Festival Award'


  • Music
  • Video Production
  • Live Events
  • Event Management
  • Corporate Events
  • Integrated Marketing
  • Broadcast
  • Account Management
  • Relationship Marketing
  • Festivals
  • Client Development
  • Internal Communications
  • Sponsorship
  • Trade Shows
  • Digital Media
  • Event Planning
  • Production Managment
  • Marketing Communications
  • Digital Marketing
  • Creative Direction
  • Facebook
  • Social Media Marketing
  • Brand Development
  • Entertainment
  • Marketing
  • Strategy
  • CRM
  • Digital Strategy
  • Event Producing
  • Strategic Communications
  • Marketing Strategy
  • Brand Awareness
  • Management
  • B2B
  • Content Strategy
  • Public Relations
  • Copywriting
  • Email Marketing
  • Venue Management
  • Concerts
  • Theatre
  • Social Networking
  • Publicity
  • Production Management
  • See 29+  See less


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