LinkedInElena Foffani

Elena Foffani

Executive Assistant to Managing Director at Cartier

United Arab Emirates
Luxury Goods & Jewelry
  1. AstraZeneca,
  2. Dubai Customs,
  3. American Express
  1. University of Oxford - Said Business School

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University of Oxford - Said Business School

University of Oxford - Said Business School

Global Business

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Executive Assistant to Managing Director

– Present (5 months)Dubai

Executive Assistant to President

(6 months)Dubai

Temporary Contract

Personal Assistant to the Executive Chairman

Dubai Customs
(6 months)United Arab Emirates

Temporary Contract

Manager, Sales Strategy & Development

American Express
(2 years 4 months)London, United Kingdom

- Worked with Market Heads to develop and execute plans to grow merchant acceptance across nine markets.
- Implemented new processes for leads generation that increased sales win rates by 15%.
- Designed new reporting to track KPIs and productivity across sales channels.
- Ensured effective budget allocation by identifying and prioritising initiatives for investment and tracking ROI on specific acquiring campaigns.

Manager, Business Planning

American Express
(2 years 4 months)London, United Kingdom

- Managed activities of executive office of Regional President: provided business planning and analysis.
- Produced regional and market scorecards; monitored key performance indicators, costs, investments and headcount.
- Coordinated with senior leadership team to oversee day-to-day business operations and achievement of strategic goals.
- Facilitated quarterly forecasting and annual budgeting process worth ~$60M by coordinating efforts of market teams and regional functional teams (Finance, HR, Pricing, MIS and others).
- Created executive business reviews for senior management
- Led and mentored a virtual team of nine business analysts

Analyst, Sales Planning

American Express
(2 years 1 month)London, United Kingdom

- Provided business support to UK Country Manager and VP of Sales in Global Corporate Payments.
- Produced KPIs reporting, target setting, portfolio allocation, forecasts and Business Unit Review.
- Designed incentive plans implementation and calculation of OTE payments.
- Improved rigor of sales process by developing rules of engagement and driving adoption of CRM tools.

Analyst, Project Management

American Express
(1 year 2 months)London, United Kingdom

- Managed workstreams of Compliance projects from requirements gathering to testing and implementation.
- Implemented new technical solutions and processes to achieve compliance with new ‘Anti Money Laundering’ and ‘Know Your Customer’ regulatory requirements.
- Coordinated efforts of market Operations, Technology groups and third party vendors.

Account Executive

American Express
(3 years 5 months)London, United Kingdom

- Managed day-to-day relationships with a portfolio of key Corporate clients; identified and resolved operational issues by coordinating efforts across New Accounts, Credit and Risk teams.
- Worked with Sales and Account Development Managers to develop RFQs, financial proposals and account review presentations.


  • Strategic Planning
  • Sales Performance
  • Project Management
  • Team Leadership
  • Business Planning
  • Process Improvement
  • Marketing Strategy
  • Management Consulting
  • Business Analysis
  • Business Strategy
  • Management
  • Strategy
  • Forecasting


University of Oxford - Said Business School

PG Dip. (Distinction), Global Business

Courses include:
Global Strategy, Reputation Risk, Scenario Planning, Corporate Diplomacy, International Expansion and Emerging Markets

Dissertation Title:
“Managing Corporate Reputation in Multinational Organizations: the role of senior executives in building and safeguarding Corporate Reputation”

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