Doug Hall

Current

CTO at Moneyspyder
CTO/Director or Analytics Solutions at Money Spyder

Past

Technical Architect at Blue Square
Technical Director at Eurodatasystems
developer at Perot Systems

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Education

The University of Manchester

Connections

63 connections

Industry

Computer Software

Websites

Doug Hall’s Summary

An experienced, highly motivated, technically skilled and commercially minded conversion professional.

Excellent communicator, precise and organised with a highly professional approach. Most comfortable taking the lead and delivering cost effective, commercially sound business solutions.

Specialist in Ruby on Rails, Website Conversion Improvement, Web Analytics, Google Analytics and Google Website Optimiser.

Doug Hall’s Specialties:

Google Analytics, Google Website Optimiser, Internet retail best practices

Doug Hall’s Experience

CTO

Moneyspyder

(Computer Software industry)

2006 — Present (4 years )
CTO/Director or Analytics Solutions

Money Spyder

(Privately Held; Internet industry)

July 2006 — Present (3 years 7 months)

Moneyspyder is an e-commerce solution provider and consultancy, servicing internet retail businesses. Employing a unique strategy to couple a world class technology platform with the power of statistical analysis of website KPIs, Moneyspyder is able to 'take the think' out of business strategy and tactical decision making.
Google Website Optimiser and Google Analytics are key components of the Moneyspyder solution. As Google Conversion Professionals, Moneyspyder has demonstrated the effectiveness
of website site improvements using hard data and technical insight rather than traditional 'feel'. I took the opportunity to represent Moneyspyder at the 2009 GAAC|WOAC|USAC Partner
Summit at Mountain View. Performing this ambassadorial role for Moneyspyder offered the ideal circumstances to evangelise on the virtues and pitfalls of conversion improvement tools and
techniques with peers and Google employees.
Capitalising on the strengths of Rails technologies has allowed Moneyspyder to produce a highly scalable and cost effective ecommerce solution. Employing EngineYard as the preferred hosting
provider has proven to be an excellent choice and has played a significant role in achieving the goal of over 99.9% uptime

As well as hosting, running and growing online retail sites, Moneyspyder offered clients Conversion Improvement services based around Google Analytics, Google Website Optimiser
and Google Adwords. In leading the drive to achieve GAAC, WOAC and ultimately GCP accreditation, I was responsible for delivering training, analytical and technical services to premier clients including Tottenham Hotspur, JustGiving, Great Ormond Street Hospital and Very.co.uk (formerly Littlewoods Direct). Demonstrating clear conversion uplift to clients through data driven business decisions, Moneyspyder provided analytical services to consulting clients that had a demonstrable impact on their bottom line.
Technical Architect

Blue Square

(Public Company; 1001-5000 employees; RNK; Gambling & Casinos industry)

August 2001 — July 2006 (5 years )

Building in house technical team and infrastructure to deploy and support all Rank Group Websites - Casino, Fixed Odds betting, Games and Poker

UNIX and Microsoft hands on technology
Project Management
3rd Party Management
Technical Director

Eurodatasystems

(Privately Held; 51-200 employees; Computer Software industry)

August 2000 — August 2001 (1 year 1 month)

Technical Director:
Hands on Microsoft and UNIX technology
Team building
Pre Sales
Consulting
Project Management
developer

Perot Systems

(Public Company; Computer Software industry)

1993 — 2000 (7 years )

Joined team responsible for build of TRAIN (The Real Time Associate Information Network) intranet for 10k employees globally.

Deploying similar projects based on intranet technology for clients includeg ITF, IND, KPN, Cedel Group

Built E-Business technical team