LinkedInDiana Tamboly

Diana Tamboly

Manager Brand Marketing EMEA at Sabre Travel Network

Location
Twickenham, United Kingdom
Industry
Information Technology and Services
Previous
  1. Travelport,
  2. Worldspan,
  3. Online Travel Corporation
Education
  1. St. Xavier's College
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500+connections
St. Xavier's College

St. Xavier's College

Psychology

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Background

Summary

A senior marketing communications professional experienced in working with commercial organisations in international markets to support and grow business objectives. A strategic thinker expert at driving global marketing strategy combined with local execution across multiple countries, with substantial experience of formulating, planning and implementing multi-dimensional integrated marketing programmes. Culturally aware with sound commercial acumen; fast learner with high energy, strong work ethic, ambition and loyalty;
demonstrating passion, commitment, integrity, honesty and dependability combined with strong communication and interpersonal skills at a senior level.

Specialties:advertising, analysis, approach, brand management, budgeting, business development, com, competitive analysis, content management, creative design, customer satisfaction, database administration, e - commerce, focus, management, market planning, market research, marketing, marketing communications, messaging, networking, newsletters, press releases, pricing, proposal writing, research, sabre, sales support, strategic, web site production, worldspan,

Experience

Manager Brand Marketing EMEA

Sabre Travel Network
– Present (3 years)

Manage team responsible for strategic planning, development, coordination and local matter adaptation of global and regional marketing programmes to promote company brands and further sales objectives
Consult with other areas of management and business units, local commercial and segment teams to leverage diverse above, through and below-the-line marketing initiatives such as advertising, web and digital marketing, trade show activities, events, direct customer communications and PR
Conceptualise, design and deliver point-of-sale aids, direct and prioritise marketing campaigns, and recommend media best suited to business goals
Multi-dimensional marketing role: collaborate with product, commercial and creative teams, suppliers and vendors to produce promotional material
Lead a team based in Europe with regular and direct interaction with business stakeholders throughout the EMEA region using a firm understanding of business practices and cultural nuances, prioritising and making effective business decisions regarding time and resource management
Leverage customer segmentation and performance metrics to formulate plans, execute and measure results

Marketing Communications Manager EMEA

Travelport
(3 years)

Defined, managed and implemented integrated marketing communications plans supporting Travelport’s commercial objectives in EMEA
Pivotal in bringing Travelport’s two company brands together to establish a strong cohesive brand identity with internal and external customers
Worked closely with commercial teams to develop messaging on business critical commercial deals and ensured consistent communications, creative design and deployment in all marketing activities
Leveraged industry & marketing research and best practice to improve effectiveness of marketing initiatives
Experience of working in a central marketing team – sharing best practice and exploiting synergies – to deliver tailored, localised marketing campaigns
Negotiated, planned and purchased media using an integrated marketing approach consisting of a mix of print and digital advertising, sponsorships, e-marketing and events
Built and nurtured relationships with leading travel media to ensure Travelport was front of mind and consistently regarded as thought and opinion leader in the travel and IT industries
Effectively managed the marketing budget (circa $1m) ensuring that all marketing initiatives were executed to planned budget conforming to Travelport budget guidelines
Headed up Travelport’s EMEA Marketing team over a sixteen-month integration period managing two direct reports

Senior Market Analyst

Worldspan
(7 years 8 months)

Defined and executed marketing strategies supporting advancement in business retention and growth
Recommended commercial guidelines, product initiatives and promotions to achieve revenue goals
Led Worldspan’s annual market planning process incorporating research on key industry trends, produced revenue forecasts based on product, content and market opportunities for business development
Created industry and competitive analysis for pricing and marketing comparisons
Facilitated strong interaction with customers through focus groups and customer satisfaction surveys
Analysed new product ideas to ensure design of product met customer and company needs from product inception to development
Delivered effective tailored marketing programmes and supported product releases within budget and projected timelines using marketing tools such as collateral, product demonstrations and e-newsletters
Upheld Worldspan’s brand identity and image by developing and delivering consistent and cohesive marketing messages

Accomplishments

Distinguished Performance Award for outstanding contribution on a critical, company-wide project implementing a new airline participation level with commercial and contractual changes to subscriber agreements globally.

Exceptional Performance Award for successfully executing value proposition training programmes to global sales and support teams.

Airline Product Manager

Online Travel Corporation
(10 months)

Defined, planned and managed OTC’s product offering for international airlines, hotel, cruise & rail companies and tailormade or package holidays
Product procurement to ensure that OTC had right amount and mix of product
Contracted fares with global network carriers, procured product from non-air suppliers, analysed market trends and solicited special rates for OTC & partner programmes
Responded to supplier needs for distressed stock creating special offer
Ensured product was presented, positioned and promoted on OTC and partner websites in an attractive, easy-to-sell design
Ensured OTC had competitively priced product, achieving required margins

Marketing Officer

Jetair UK Ltd
(4 years 11 months)

Collated, maintained & analysed airline marketing and revenue data & statistical information pertaining to market share, targets and yields
Sized up market opportunities, planned strategy and prepared marketing proposals to grow revenues and enhance margins
Developed competitor airline fare activities, schedule and product analysis
Managed customer mailing lists and lead tracking for sales inquiries

Reservations/Ticketing Agent & Revenue Supervisor

Jetair UK Ltd
(4 years 4 months)

Initiated passenger flight reservations, developed fares database and group bookings using Sabre CRS
Automated & manual airline ticket and travel document issuance
Processed daily airline ticket sales, refund and stock reports

Skills

  • Competitive Analysis
  • E-commerce
  • Online Marketing
  • Marketing Communications
  • Digital Marketing
  • Strategy
  • Pricing
  • Market Research
  • CRM
  • Sales Operations
  • Integrated Marketing
  • Marketing Strategy
  • Account Management
  • Business Development
  • Online Advertising
  • Strategic Planning
  • Marketing
  • Product Management
  • Advertising
  • Management
  • Project Planning
  • Negotiation
  • Strategic Partnerships
  • Budgets
  • Brand Management
  • Market Planning
  • Sales
  • Segmentation
  • Social Media Marketing
  • Product Marketing
  • Training
  • Sales Management
  • Public Relations
  • Team Leadership
  • See 19+  See less

Education

St. Xavier's College

Bachelor of Arts Degree, Psychology

Pass - 1st

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