
MD & Creative Director at Tribe Consultants Ltd
London, United Kingdom

MD & Creative Director at Tribe Consultants Ltd
London, United Kingdom
Tribe is a multi-disciplined design company that creates, develops and manages brands. We pride ourself on the ability to find design solutions, to reinforce your brand values, by offering the perfect mix of strategic intelligence and creative flair.
We offer expertise in brand consulting, identity creation and literature design, as well as online communications for B2B and consumer markets.
We understand the different forms of brand communication, and believe the better the co-ordination, the stronger the brand. That’s why tribe offers the total brand experience from creation to implementation.
We also provide a broader brand consultancy to clients acting as brand guardians to third party suppliers. This not only ensures that all communication is ‘on brand’, but also that the highest standards of creativity are achieved by monitoring output and exercising quality control.
(Design industry)
May 2005 — Present (4 years 10 months)
Over 20 years experience working with some of the UK's largest brand agencies such as Landor, Fitch and Lambie Nairn. Past experience also includes working overseas in Hong Kong, Vietnam and mainland China.
Roles have included all stages aligned to the design process. From pure conceptual ideas through to heading creative teams, co-ordination of design teams, client briefings, research analysis and development of company strategy on design.
Main area of expertise is creating and building brands and has been responsible for the rebranding of The National Lottery, O2, The Royal Bank of Scotland, NatWest and Lloyds TSB to name a few.
(Public Company; Marketing and Advertising industry)
2001 — 2006 (5 years )