LinkedInAlex Hammond

Alex Hammond

Financial Services Marketing Communications

Location
Bromley, United Kingdom
Industry
Financial Services
Current
  1. Kensington Mortgages
Previous
  1. Kensington Mortgages,
  2. Incisive Media,
  3. Matching Hat
Education
  1. St Dunstan's College
Recommendations4 people have recommended Alex
396connections

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396connections
Kensington Mortgages

Kensington Mortgages

Head of Marketing Communications

– Present

View full profile

Background

Summary

Motivated marketing communications specialist with more than 12 years’ experience in financial services, spanning across journalism, PR and marketing communications.

Commercially focused and capable, I have a track record of planning and implementing marketing strategies through multiple channels in line with business objectives, experience in team management, website and app development and campaign integration.

But don't just take my word for it. Hopefully some of the results that I have achieved leading the marketing communications for Kensington Mortgages speak for themselves. In the past year alone, we have increased website traffic by more than 30% and increased mortgage advisers' Unprompted Willingness to Recommend Kensington for a residential specialist mortgage from 10% to 28%.

An accomplished communicator with excellent written skills and a background in copy writing and content creation, my achievements have been recognised with shortlisted places in the category of Marketer of the Year at the 2011, 2012 and 2013 British Mortgage Awards. No shortlist in 2014, but maybe next year...

Specialties: Financial services marketing communications

Experience

Head of Marketing Communications

Kensington Mortgages
– Present (6 years)

I lead all of the marketing communications for pioneering specialist lender, Kensington Mortgages.

Since January 2013 I have introduced a number of significant changes to the business, including a refreshed brand and website, a fresh way of articulating our product criteria, new service commitments, and most recently a new app for mortgage intermediaries.

In the past year alone, these developments and our integrated campaign strategies have increased website traffic by more than 30% and increased mortgage advisers' Unprompted Willingness to Recommend Kensington for a residential specialist mortgage from 10% to 28%.

PR Manager

Kensington Mortgages
(2 years 8 months)

Development and implementation of PR strategy
Crisis management and reactive communications
Corporate communications and copywriting
Internal communications
Agency management

Features Editor

Incisive Media
(1 year 2 months)

Sole responsibility for features section – writing, commissioning and editing features
Managed editorial staff
Arranged and chaired high-level round table discussions
Managed supplements and client relationships
Devised and co-ordinated seminar programme for flagship roadshows

Supplements Editor

Matching Hat
(3 years 3 months)

Wrote news and features on banking, cards, insurance, investments and mortgages
Managed sponsored supplements and client relationships
Copywriter on brochures produced for Royal Bank of Scotland, BM Solutions and NatWest
Responsible for proof-reading, sub-editing and signing off pages

Reporter

Business Traveller
(2 years)

Wrote travel news stories and features
Represented magazine at press events and on research trips
Appeared as a travel expert on BBC Breakfast News

Skills

  • Corporate Communications
  • Marketing Communications
  • Copywriting
  • Public Relations
  • Internal Communications
  • Content Marketing
  • Thought Leadership
  • Marketing
  • Marketing Strategy
  • Digital Marketing
  • Mortgage Lending
  • Financial Services
  • Residential Mortgages
  • Buy to Let

Education

St Dunstan's College

Honors & Awards

Shortlisted for Marketer of the Year at the British Mortgage Awards in 2011, 2012 and 2013.
Shortlisted for Mortgage PR of the Year at the Headline Money Awards in 2007 and 2008
Shortlisted for Trade Journalist of the Year, at the Headline Money Awards 2006

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