LinkedInWill Dymott

Will Dymott

Head of Data & CRM at Practicology

Oxford, United Kingdom
Marketing and Advertising
  1. Practicology,
  2. E-commerce and Multi Channel Consulting
  1. Lyle & Scott Limited,
  2. The Conran Shop,
  3. Great Little Trading Co.
  1. 11 people have recommended Will

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Head of Data & CRM


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A multi channel specialist with over 18 years experience in all aspect of e-commerce and mail order retail gained at some of the most respected brands on the web including 2 Virgin fast track 100 companies in the same year.

Key Skills and Experience: Hands on on-line marketing including:
Affiliate marketing, PPC, SEO, Email marketing and eCRM, Portal advertising and social networking.

Hands on direct marketing including:
CRM, customer database planning, budgeting and forecasting, print planning and management, mailing etc.

Hands on management and operations, including:
Call centre management, warehouse and logistics planning, re-plat forming, managing multiple agencies, bulk photography and people development.

Call centre

Complete P&L responsibility for the last 10 years.

Specialties: e-commerce, Multi Channel Marketing, Merchandising & Buying


Head of Data & CRM

– Present (7 months)London, United Kingdom

Lead consultant

E-commerce and Multi Channel Consulting
– Present (10 years 4 months)

Head of Ecommerce

Lyle & Scott Limited
(4 years 11 months)

E-commerce director

The Conran Shop
(1 year 1 month)

Head of Marketing

Great Little Trading Co.
(2 years 4 months)

Head of Home Shopping

Fat Face
(1 year)

Marketing manager

(6 years)


Past times
(2 years)


Building An Ecommerce Team: A Best Practice Guide(Link)
June 2013

This Econsultancy report on building and growing an ecommerce team focuses on the challenges facing ecommerce managers as the digital channel grows and diversifies. It is aimed at client-side ecommerce practitioners who have a hands-on role in managing and growing the ecommerce channel.

The report is written based on the experience and recommendations of seasoned ecommerce professionals. The report provides:

An objective evaluation of the key challenges that ecommerce managers face when growing their team.
A framework for understanding these challenges and the implications for your business.
Guidance on making commercial decisions.
The direct experience of senior ecommerce and digital marketing professionals.

We hope you find it useful.



Honors & Awards

5m swimming badge (1978)

No 43 on the Vogue Fashion 100 -

Best Children's Retailer 2007, 2008 & 2009 at

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