Lyle & Scott Limited
Head of Ecommerce
Head of Ecommerce at Lyle & Scott Limited
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Head of Ecommerce
A multi channel specialist with over 14 years experience in all aspect of e-commerce and mail order retail gained at some of the most respected brands on the web including 2 Virgin fast track 100 companies in the same year.
Key Skills and Experience: Hands on on-line marketing including:
Affiliate marketing, PPC, SEO, Email marketing and eCRM, Portal advertising and social networking.
Hands on direct marketing including:
CRM, customer database planning, budgeting and forecasting, print planning and management, mailing etc.
Hands on management and operations, including:
Call centre management, warehouse and logistics planning, re-plat forming, managing multiple agencies, bulk photography and people development.
Complete P&L responsibility for the last 8 years.
Specialties: e-commerce, Multi Channel Marketing, Merchandising & Buying
This Econsultancy report on building and growing an ecommerce team focuses on the challenges facing ecommerce managers as the digital channel grows and diversifies. It is aimed at client-side ecommerce practitioners who have a hands-on role in managing and growing the ecommerce channel.
The report is written based on the experience and recommendations of seasoned ecommerce professionals. The report provides:
An objective evaluation of the key challenges that ecommerce managers face when growing their team.
A framework for understanding these challenges and the implications for your business.
Guidance on making commercial decisions.
The direct experience of senior ecommerce and digital marketing professionals.
We hope you find it useful.
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