LinkedInWill Dymott

Will Dymott

Head of Ecommerce at Lyle & Scott Limited

Location
Oxford, United Kingdom
Industry
Marketing and Advertising
Current
  1. Lyle & Scott Limited,
  2. E-commerce and Multi Channel Consulting
Previous
  1. The Conran Shop,
  2. Great Little Trading Co.,
  3. Fat Face
Recommendations10 people have recommended Will
Websites
500+connections

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500+connections
Lyle & Scott Limited

Lyle & Scott Limited

Head of Ecommerce

– Present

View full profile

Background

Summary

A multi channel specialist with over 14 years experience in all aspect of e-commerce and mail order retail gained at some of the most respected brands on the web including 2 Virgin fast track 100 companies in the same year.

Key Skills and Experience: Hands on on-line marketing including:
Affiliate marketing, PPC, SEO, Email marketing and eCRM, Portal advertising and social networking.

Hands on direct marketing including:
CRM, customer database planning, budgeting and forecasting, print planning and management, mailing etc.

Hands on management and operations, including:
Call centre management, warehouse and logistics planning, re-plat forming, managing multiple agencies, bulk photography and people development.

Call centre

Complete P&L responsibility for the last 8 years.

Specialties: e-commerce, Multi Channel Marketing, Merchandising & Buying

Experience

Head of Ecommerce

Lyle & Scott Limited
– Present (4 years 10 months)

Lead consultant

E-commerce and Multi Channel Consulting
– Present (9 years 9 months)

E-commerce director

The Conran Shop
(1 year 1 month)

Head of Marketing

Great Little Trading Co.
(2 years 4 months)

Head of Home Shopping

Fat Face
(1 year)

Marketing manager

Boden
(6 years)

Merchandiser

Past times
(2 years)

Publications

Building An Ecommerce Team: A Best Practice Guide(Link)

Econsultancy.com
June 2013

This Econsultancy report on building and growing an ecommerce team focuses on the challenges facing ecommerce managers as the digital channel grows and diversifies. It is aimed at client-side ecommerce practitioners who have a hands-on role in managing and growing the ecommerce channel.

The report is written based on the experience and recommendations of seasoned ecommerce professionals. The report provides:

An objective evaluation of the key challenges that ecommerce managers face when growing their team.
A framework for understanding these challenges and the implications for your business.
Guidance on making commercial decisions.
The direct experience of senior ecommerce and digital marketing professionals.

We hope you find it useful.

Authors:

Skills

  • E-commerce
  • Multi-channel Marketing
  • PPC
  • Affiliate Marketing
  • Email Marketing
  • Multi-channel Retail
  • Digital Marketing
  • Online Advertising
  • SEO
  • Retail
  • Web Analytics
  • Customer Acquisition
  • eCRM
  • Direct Marketing
  • Google Analytics
  • SEM
  • Marketing Strategy
  • Digital Strategy
  • Social Media Marketing
  • Conversion Optimization
  • Online Retail
  • Merchandising
  • Organic Search
  • Analytics
  • Database Marketing
  • Strategy
  • CRM
  • Online Marketing
  • Marketing
  • E-business
  • Campaign Management
  • B2C
  • Direct Mail
  • Social Media
  • Facebook
  • Advertising
  • See 21+  See less

Honors & Awards

5m swimming badge (1978)

No 43 on the Vogue Fashion 100 -
http://www.vogue.co.uk/news/2011/12/07/online-fashion-100-list/gallery/700382

Best Children's Retailer 2007, 2008 & 2009 at GLTC.co.uk

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