Co-Founder at Ag8
United Kingdom
Co-Founder at Ag8
United Kingdom
2 more...
Worked as a brand strategist in independent, innovative and creative-led agency environments, covering a wide range of brands across multiple categories.
My approach to communications planning is fuelled by a hybrid of media, strategic and creative thinking, and is underpinned by a strong belief in the importance of Research & Development and product innovation. Having done four years of film studies, I'm equally enthused by the untapped potential of storytelling in a marketing context.
Author of the book "Advertising is Dead, Long Live Advertising", published worldwide by Thames & Hudson in September 2006, and translated in Dutch, Spanish, Japanese, Korean and German.
Author of the book "Advertising Next", published worldwide by Thames & Hudson in October 2008, and translated in Dutch and Spanish.
Integrated communication campaigns
Non-traditional communications & media
Trends & insights
Product & service innovation
Consultancy for start-ups
Branded content
Co-creation & crowdsourcing