Content Marketing Director and Owner at w00tonomy.com
Edinburgh, United Kingdom
- Current
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- Content Marketing Director and Owner at w00tonomy
- Past
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- Online Communications Director for InfoScotland at Civic Computing Ltd
- Editor at scotsman.com
- Deputy News Editor, then Commissioning Editor at The Scotsman
- Education
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- University of Strathclyde
- The University of Edinburgh
- Recommended
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8 people have recommended Stewart - Connections
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159
connections
- Industry
- Online Media
- Websites
Stewart Kirkpatrick’s Summary
Stewart Kirkpatrick is the Content Marketing Director and owner of w00tonomy, Scotland's first, only and leading content marketing agency. It is part of the Scottish Government's digital roster.
Previously he was Online Communications Director at Civic Computing Ltd and a freelance digital publishing consultant. He worked on two high profile government contracts.
He was Editor of scotsman.com from July 2000 to May 2007. In that time traffic has increased tenfold, the site was one of Google News's top 30 sources and it won and was shortlisted for many national and international awards.
The UK Press Gazette has named Stewart as one of the top 50 people shaping online journalism.
Stewart Kirkpatrick’s Specialties:
Content marketing, pushing niche content to mass audiences, innovation in online journalism, multimedia, streamlining offline to online production, traffic analysis, web strategy.
Stewart Kirkpatrick’s Experience
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Content Marketing Director and Owner
w00tonomy
(Privately Held; 1-10 employees; Marketing and Advertising industry)
March 2008 — Present (1 year 11 months)
We at w00tonomy believe that every client has a story to tell to every one of its customers – w00tonomy will tell that in a way that builds a long-term relationship with the online audience.
We use the changing online landscape to deliver and develop our clients’ messages through high-quality creative content on next-generation platforms, and then give them bite-size intelligence about how it performs so it can be evolved.
All content competes for attention with all other content – regardless of who publishes it. Our business is built on the realisation that clients now want to demonstrate real value from their online spend and that that value is delivered by an ongoing content-based relationship with the target audience.
Our directors boast decades of experience in editorial, strategic, technical, analytic and operational fields. We bring all components together to make your online presence effective. We will guide you on every stage of building a successful online strategy. -
Online Communications Director for InfoScotland
Civic Computing Ltd
(Privately Held; 11-50 employees; Internet industry)
June 2007 — February 2008 (9 months)
My core role was to develop one of the Scottish Executive's key websites: InfoScotland.com. I then moved on to provide content consultancy on the OneScotland project.
For two days a week I also worked as a digital publishing consultant, with a specific interest in news publications. -
Editor
scotsman.com
(Public Company; 11-50 employees; Online Media industry)
July 2000 — May 2007 (6 years 11 months)
- Under my editorship, traffic reached 21 million page impressions in a month (December 2004) and 3.4 million unique visitors (July 2006). This was up from 4 million PIs and 400,000 UVs in 2001.
- scotsman.com has become one of Google News's top 30 worldwide news sources
- Site won Newspaper Society's New Media Award for Best Daily Newspaper Site in 2002, 2003 and 2006.
- Shortlisted for numerous national and international journalism awards, including the Newspaper Awards, Association of Online Publishers Awards and the Online Journalism Awards.
- Responsible for ensuring smooth production of three newspapers, seven channels and assorted microsites.
- We have generated innovative, original, web-tailored content, including the first video podcast by a UK newspaper -
Deputy News Editor, then Commissioning Editor
The Scotsman
(Privately Held; 501-1000 employees; Publishing industry)
July 1999 — July 2000 (1 year 1 month)
Stewart Kirkpatrick’s Education
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University of Strathclyde
Diploma in Journalism , Scottish Centre for Journalism Studies , 1992 — 1993
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The University of Edinburgh
2/1 , English Literature , 1988 — 1992
- Activities and Societies:
- Four years on Student Representatives Council, Chair of Edinburgh University Labour Club
Additional Information
Stewart Kirkpatrick’s Websites:
Stewart Kirkpatrick’s Interests:
online journalism, Web 2.0, multimedia, writing, football, mountains and watching the poet-warriors of Hibernian Football Club.
Stewart Kirkpatrick’s Groups:
Member of International Committee of the Online News Association.
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Online News Association -
The National Union of Journalists -
ThoseinMedia -
Scottish Video
Stewart Kirkpatrick’s Honors:
Newspaper Society's New Media Award for Best Daily Newspaper Site in 2002, 2003 and 2006. Shortlisted for numerous national and international journalism awards, including the Newspaper Awards, Association of Online Publishers Awards and the Online Journalism Awards.
Stewart Kirkpatrick’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
