Steven Buckley

Current

Head of IIC Division at Christian Aid
Associate at sounddelivery

Past

Head of Common Knowledge Programme at Christian Aid
International Marketing Manager at EXE Technologies

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Steven Buckley’s Summary

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Communications professional and technology evangelist. I hold a postgraduate diploma in marketing and have significant experience of marketing strategy and communications, change management, and the business leverage of technology - both internationally and in the UK.

My work has led to significant changes in communications, innovation and technology approach at Christian Aid. Prior to this I worked for a NASDAQ-listed US enterprise software firm where I was in charge of International Marketing. While there, I instigated significant upturns in media coverage, and analyst relations, as well as delivering a significant rebrand and marketing communications programme.

Colleagues describe me as infectiously enthusiastic and hard working. I am known for being able to persuasively articulate the business benefits of new and innovative approaches, and ensuring those benefits are delivered.

Steven Buckley’s Specialties:

external communications, internal communications, marketing, PR, media, change management, agency management, events management, business exploitation of technology, software procurement, knowledge management, web2.0 and social media, logistics, consultancy, SharePoint

Steven Buckley’s Experience

Head of IIC Division

Christian Aid

(Non-Profit; International Trade and Development industry)

April 2006 — Present (3 years 10 months)

Strategic management of three communications and information teams - ensuring that work with partners around the world is effectively communicated to meet the marketing objectives of Christian Aid.

Development and implementation of an international communications strategy to support in-country communications and large donor reporting requirements.

Business ownership of the knowledge management framework and associated systems.

Lead responsibility for internal communications / information management.

Leads 17 staff within the division, is a member of the strategic management group, and contributes to a number of strategy / project working groups.
Associate

sounddelivery

(Privately Held; Media Production industry)

January 2006 — Present (4 years 1 month)

sounddelivery is a forward-looking and imaginative social media organisation providing media production and training for the third sector.

This part time role encompasses training course design / delivery and business support as part of the sounddelivery management team.
Head of Common Knowledge Programme

Christian Aid

(Non-Profit; International Trade and Development industry)

October 2002 — March 2006 (3 years 6 months)

My work led to significant changes in communication, organisational culture, and ways of working at Christian Aid during this period. Alongside this, I also provided consultancy services to other organisations, including Overseas Development Institute.

In this role I was responsible for a technology-led change management and communication programme, and also led the organisation in a number of communications and change management initiatives. Work included;

Full responsibility for business case analysis, procurement and implementation of enterprise technologies in a PRINCE2 environment.

Leadership of new communications channels including the delivery of several web2.0 / social media projects, and the introduction of the Tridion content management system to manage a number of web sites.

Transformation of the information resource services function and the development of a knowledge management approach - including a staff change management initiative called Corporate Revolutionaries.

These projects have achieved a dramatic and lasting change in many areas of Christian Aid's work ranging from digital communications, to our communications approach, and the business leverage of technology (you can read my personal account of the project here in Enterprise Information magazine - http://bit.ly/caidsps).

One particular success was with our use of Microsoft SharePoint. A post implementation audit of our deployment of SharePoint at Christian Aid indicated the project was one of the fastest, and most successful, undertaken by the organisation. Microsoft used the project as a ‘People Ready’ case study, and a number of other NGOs subsequently copied our approach. We are still called on to provide help for other organisations seeking to follow our approach and the project was featured on the BBC World Service programme 'Digital Planet'. You can listen to that here - http://bit.ly/caidsps2
International Marketing Manager

EXE Technologies

(Public Company; EXEE; Computer Software industry)

June 2000 — October 2002 (2 years 5 months)

Headhunted by EXE from my previous employer, I led EXE through a number of key global initiatives as well as leading international marketing planning and execution.

In this role I had responsibility for the delivery of all marketing activity outside the Americas, and the management of external PR and design agencies worldwide. Reporting to the Chief Marketing Officer, I matrix managed ten other marketing staff, and carried annual OpEx budget responsibility c.US$1m.

Key projects and successes during this period:

Leadership of a worldwide rebrand of EXE using a 'Moments of Truth' framework. This work was done with TrueBrand and Elmwood design, involved 100 staff worldwide, and was completed in 90 days.

Development of marketing communications materials for markets worldwide, and delivery of new channels including video case studies and multimedia tools.

Specific job responsibilities:

Corporate
- Creative and branding development
- EMEA support for Market Requirements Definition projects
- Marketing strategy advice to country managers
- Partnership co-marketing programmes with IBM, i2 and others
- Customer co-marketing programme development

Public and Analyst Relations
- Managed PR agencies in UK, Holland, France and Singapore
- Senior level involvement with US PR agency
- Managed EMEA analyst relationships, including Gartner and AMR
- Wrote ghosted and by-lined articles / case studies

Marketing communications
- Management of creative agencies
- Led design and creation of marketing collateral
- Development of advertising campaigns and media placement
- Produced video case studies and associated multimedia work
- Planned and executed user group conferences
- Developed EXE look and feel for exhibitions and conferences

(Now a division of Infor / SSA Global, EXE Technologies was at the time the worldwide leader in supply chain execution software with revenues in excess of US$100m.)