MD of FOXY Lady Drivers Club and FOXY Choice
Brighton, United Kingdom
- Current
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- MD at FOXY Lady Drivers Club and FOXY Choice
- Past
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- Committee member at CIM Sussex
- Marketing Manager at The Caravan Club
- New Product Director at Shearings Coach and Bus Limited
- European Tours Director at Schools Abroad
- Education
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- The University of Hull
- Recommended
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13 people have recommended Steph - Connections
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127
connections
- Industry
- Automotive
- Websites
Steph Savill’s Summary
MBA qualified (1999), a professional Chartered Marketer, Fellow of the Chartered Institute of Marketing, a member of the Institute of the Motor Industry and a professional Strategic Marketer with experience in the automotive, leisure and travel industries.
I am passionate about the need for better marketing communications and higher standards in the UK motor industry. For example, motorists need to know who are the very best and safest garages for MOTs, car servicing and repairs. This really matters in an industry with such a poor reputation for quality and that isn't regulated. Can you imagine letting an unqualified electrician or gas fitter loose in your home? So why do we let unqualified mechanics loose on our cars?
I want to see independent and down to earth information about this to actively encourage customer choice and healthy competition between independent and franchised businesses. There is a place at the table for both as long as we match the right customer and her expectations, using creative communications.
I also think the motor industry should be using the recession as a time for strategic planning. There are many sales opportunities that are being missed because businesses are doing nothing for themselves. For example, there is a yawning female service gap called mistrust and to bridge it the industry and individual businesses need to understand what their target female audience REALLY wants...
Get the aftersales services working and the new car sales will follow, providing the trust is there.
Few understand the female customer in her many different guises, despite the evident value of her business. That is quite a challenge in such a male oriented industry with unambitious quality benchmark standards.
Steph Savill’s Specialties:
Quality initiatives in the UK motor industry; female friendly motoring services; online marketing; branding; public speaking; marcomms; mystery shopping; marketing the UK motor industry to women
Steph Savill’s Experience
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MD
FOXY Lady Drivers Club and FOXY Choice
(Automotive industry)
December 2004 — Present (5 years 2 months)
FOXY Lady Drivers Club is the UK's only everyday motoring association for women and FOXY Choice is a marketing package for female friendly garages and dealerships so they can promote their superior standards and services to women drivers in their area.
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Committee member
CIM Sussex
(Marketing and Advertising industry)
January 2005 — July 2008 (3 years 7 months)
Chair of the Sussex branch of the Chartered Institute of Marketing (CIM Sussex) from 2006 to 2008. Involvement in CIM branches is rewarding, challenging and stimulating. I can maintain CPD points for Chartered Marketer status whilst networking in good company and keeping up to date with the latest marketing insight and best practice.
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Marketing Manager
The Caravan Club
(Consumer Services industry)
1991 — 2001 (10 years )
-i/c programme of special interest and activity holidays in the UK
-i/c strategic marketing plan for £16m UK sites network (200 units/c500+employees)
-i/c all marketing communications and new pricing plan
-Established new quality control system and mechanism to improve performance -
New Product Director
Shearings Coach and Bus Limited
(Consumer Services industry)
1989 — 1991 (2 years )
-Developed new School Tours coaching programme
-Set up new adult group business
-Acted as MD of new business prior to business owner, Mecca plc, being acquired by Rank Organisation and merged with Butlins... -
European Tours Director
Schools Abroad
(Consumer Services industry)
1986 — 1989 (3 years )
Family run company underwent reverse-takeover then acquired by plc who added two main competitors to leisure portfolio. Had senior marketing, sales and HR responsibilities through this period of change.
Steph Savill’s Education
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The University of Hull
MBA , Strategic Marketing , 1996 — 1999
Additional Information
Steph Savill’s Websites:
Steph Savill’s Interests:
Family, friends, Marketing to women, Newcastle United winning anything, theatre & travel
Steph Savill’s Groups:
Chartered Institute of Marketing, Institute of Travel and Tourism, Institute of the Motor Industry,
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Motor Vehicle Aftermarket -
UK Automotive -
University of Hull Alumni -
Chartered Marketer -
Automotive Management Professionals -
Chartered Institute of Marketing members -
CIM Sussex -
Marketers on twitter -
Business Scene -
The Venus Challenge - marketing to women
Steph Savill’s Honors:
Highly Commended, Brake's Road Safety in the Community Award, 2009
Winner, Home Business Awards, 2008
Regional Finalist, HSBC Start-Up Stars Awards, 2007
Runner Up, The Daily Telegraph's Trailblazers' Business Awards, 2006
Small Business Award Winner, SAGA Magazine, 2005
Steph Savill’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- getting back in touch
