Sotiris Spyrou - SEO Expert - United Kingdom

Current

Head of Link Strategy at Greenlight Marketing Ltd

Past

Head of Link Catalyst at Greenlight Marketing Ltd
Senior SEO Consultant at Greenlight Marketing Ltd
Managing Director / Co-Founder at Kashflow Ltd

Co-Founder / Managing Director at Key One / KashFlow
Managing Director at Key One Ltd
Founder / Director at The Web Marketing Agency
Sale, Marketing and Coaching Assistant at McKenna Breen
IT Recruitment Consultant at HotLinks Intl

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Education

University of Hertfordshire
University of Hertfordshire

Recommended

13 people have recommended Sotiris

Connections

239 connections

Industry

Internet

Websites

Greenlight

Sotiris Spyrou - SEO Expert’s Summary

I have been engaged in SEO (Search Engine Optimization) since 1998. I remember the days before Google, when I had hair. I am a veteran of SEO.

I have been involved in too many project to list for numerous household brands in the Travel, Finance, Banking, Investment, Insurance, Utility, Transport, Energy and Retail sectors… and possible some others.

Projects have ranged from simple consultancy and on site seo, to complete architectural overalls and wire frames development for new builds and complete off site seo strategies.

Sotiris Spyrou - SEO Expert’s Specialties:

search engine optimisation, link strategies, link building, social media marketing, online pr, seo, search engine optimization, recruitment, coaching, training, mentoring, analytics, acquisitions, branding, pr and kleftiko.

Sotiris Spyrou - SEO Expert’s Experience

Head of Link Strategy

Greenlight Marketing Ltd

(Internet industry)

December 2009 — Present (8 months)

I head up a team that is responsible for developing bespoke link acquisition strategies for all Greenlight clients ranging from SMEs to Blue Chip Super Brands.

Our focus is on leverage existing assets and developed assets, strategies and approaches to facilitate viral, organic link growth.

Our bespoke approach synergizes technique including content syndication, traditional press relations and online pr, link baiting, social media marketing and 11 secret herbs and spices.
Head of Link Catalyst

Greenlight Marketing Ltd

(Internet industry)

January 2007 — December 2009 (3 years )

I headed up a team of Editors, Designer and Executives tasked with building publishing partnerships across key commercial verticals.
Senior SEO Consultant

Greenlight Marketing Ltd

(Internet industry)

January 2005 — January 2007 (2 years 1 month)

I joined Greenlight as one of two Senior Consultants. Shortly afterwards I was the only Senior Consultant. I recruited and in part trained the consulting team while delivering consultancy to our typical bedrock of enterprise clients including banks and travel companies.
Managing Director / Co-Founder

Kashflow Ltd

(Internet industry)

November 2004 — December 2005 (1 year 2 months)

Co-Founder and Co-Designer of the online accounting software Kashflow, designed and developed for the small business.
Co-Founder / Managing Director

Key One / KashFlow

(Internet industry)

June 2004 — December 2005 (1 year 7 months)

Based in London Bridge, Key One - the company was formed through the merger of my earlier company and a small software company. We developed and marketed the SaaS accounting software KashFlow.

We obtained investment, I retained an interest in the company, withdrew as MD and returned to Search.
Managing Director

Key One Ltd

(Internet industry)

February 2003 — December 2005 (2 years 11 months)

Fonder Director of Internet Services company
Founder / Director

The Web Marketing Agency

(Internet industry)

February 2002 — June 2004 (2 years 5 months)

Initially working from home, I set up and grew my company to 6 people. The core service we provided was search engine optimisation. In November 2003, due to market and technology changes (Florida Update), I formed a partnership and later merged the company with a small software development company and - formed Key One Ltd, restructured and began work on the KashFlow project.
Sale, Marketing and Coaching Assistant

McKenna Breen

(Internet industry)

January 2001 — February 2002 (1 year 2 months)

Working for Paul McKenna was an interesting and inspiring period of my life. McKenna Breen, which has since evolved into Paul McKenna Training, was the largest NLP training company in Europe, providing a range of courses for all including executives and business people, trainers and therapist. My role was a varied one. I was an assistant trainer on the courses, co-coordinated events and was actively involved in Sales and Marketing in between events.
IT Recruitment Consultant

HotLinks Intl

(Internet industry)

January 1999 — January 2001 (2 years 1 month)

I began as a junior recruitment consultant and progressed to the position of Senior Technical Recruitment Consultant. I rarely missed sales targets and was at one stage one of only five Recruiters recruiting into Head Office at Cap Gemini. At the time that the Dot Com bubble burst, my core business focus was in the emerging 3G Market.