Sotiris Spyrou

Head of SEO at Gamesys

Location: London, United Kingdom
Industry: Internet

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Sotiris Spyrou's Overview

Current

Head of SEO at Jackpotjoy

Past

Head of Link Strategy at Greenlight Marketing Ltd
Head of Link Catalyst at Greenlight Marketing Ltd
Senior SEO Consultant at Greenlight Marketing Ltd

Managing Director / Co-Founder at Kashflow Ltd
Managing Director at Key One Ltd
Co-Founder / Managing Director at Key One / KashFlow
Founder / Director at The Web Marketing Agency
Sale, Marketing and Coaching Assistant at McKenna Breen
IT Recruitment Consultant at HotLinks Intl

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Education

University of Hertfordshire
Woodhouse College

Recommendations

13 people have recommended Sotiris

Connections

462 connections

Websites

Jackpotjoy

I have been engaged in SEO (Search Engine Optimization) since 1998.

I have led many many SEO projects for household brands in the Gaming, Travel, Finance, Retail and other sectors. Examples include;

- 32Red
- AA Travel Insurance
- Alliance & Leicester
- AOL
- Asda Group
- Audible
- Baines & Ernst
- BBC
- Beatthatquote.com
- Bingo Univeral
- Blair Endersby
- Blue Square
- Bradford & Bingley
- Britannia Building Society
- British Gas
- CMC Markets
- Co-operative Insurance
- Cresta
- Debenhams
- Dialaflight
- easyGroup
- Expedia
- First Capital Connect
- Fish 4
- Fool.co.uk
- GHD
- Go Travel Insurance
- Guardian Newspaper
- Hilton
- Hotels.com
- HMV
- Interflora
- Kwik Fit Insurance
- Lastminute.com
- Legal & General
- Mecca Bingo
- Microsoft
- Monarch
- Natwest
- New Look
- Octopus Travel
- Pinnacle Sports
- Procter & Gamble
- Rank Group
- Radisson Edwardian
- RBS
- Reed.co.uk
- Riverbelle
- Santander
- Sega
- The Co-Operatice Bank
- Thomas Cook
- Tradefair
- Vodafone

Projects have consisted SEO consultancy, architectural overalls and wire frames development for new builds and complete off site seo strategies to leverage existing business functions. I have achieved Page 1 Position 1 rankings for most of the competitive terms in most of the sectors.

Specialties

processes, process automation, search engine optimisation, link strategies, link building, social media marketing, online pr, brand, tv,seo, search engine optimization, recruitment, coaching, training, mentoring, analytics, acquisitions, branding, pr,

Head of SEO

Jackpotjoy

Privately Held; 201-500 employees; Gambling & Casinos industry

September 2010 – Present (1 year 5 months) London, United Kingdom

Heading up a team promoting multiple bingo, casino and online gaming ventures across multiple territories in multiple languages.

Head of Link Strategy

Greenlight Marketing Ltd

December 2009 – June 2010 (7 months)

I led a team that was responsible for developing bespoke link acquisition strategies for all Greenlight clients ranging from SMEs to Blue Chip Super Brands. We developed an SLA based approach to SEO.

Our focus was on leveraging existing assets and processes for organic link growth.

Our bespoke approach synergizes technique including content syndication, traditional press relations and online pr, link baiting, social media marketing and 11 secret herbs and spices.

Head of Link Catalyst

Greenlight Marketing Ltd

January 2007 – December 2009 (3 years)

Link Catalyst was Greenlight Marketing's flagship service. I headed up a team of Editors, Analysts, Designers and Executives tasked with building publishing partnerships across key commercial verticals.

Senior SEO Consultant

Greenlight Marketing Ltd

Privately Held; 51-200 employees; Internet industry

January 2005 – January 2007 (2 years 1 month) London, United Kingdom

I joined Greenlight as one of two Senior Consultants. Shortly afterwards I was the only Senior Consultant. I recruited and trained the consulting team while delivering consultancy to our typical bedrock of enterprise clients including banks and travel companies. Once ready, one of my team was promoted to the Head of SEO role, and I stepped into the Head of Off Site SEO role.

Managing Director / Co-Founder

Kashflow Ltd

Privately Held; 11-50 employees; Computer Software industry

November 2004 – December 2005 (1 year 2 months) London, United Kingdom

I Co-Founded and Co-Designed the online accounting software Kashflow, designed and developed for the small business.

Managing Director

Key One Ltd

February 2003 – December 2005 (2 years 11 months)

Fonder Director of Internet Services company

Co-Founder / Managing Director

Key One / KashFlow

Privately Held; 11-50 employees; Computer Software industry

June 2003 – December 2004 (1 year 7 months)

Based in London Bridge, Key One - was formed through the merger of my earlier company with a software development company. We developed and marketed the SaaS accounting software KashFlow, taking it from concept to the Number 1 SaaS accounting software for small businesses in the UK

We obtained investment, I retained an interest in the company and returned to Search.

Founder / Director

The Web Marketing Agency

December 2001 – June 2004 (2 years 7 months) London, United Kingdom

Bitten by the entrepreneurial bug, I set up and grew my first company. The core service we provided was search engine optimisation. In November 2003, due to market and technology changes (Florida Update), I formed a partnership and later merged the company with a small software development company in order to develop self optimising content management systems. We formed Key One Ltd, restructured and began work on the KashFlow.com as a side project.

Sale, Marketing and Coaching Assistant

McKenna Breen

January 2001 – February 2002 (1 year 2 months) London, United Kingdom

Working for Paul McKenna was an interesting and inspiring period of my life. McKenna Breen, which has since evolved into Paul McKenna Training, was the largest NLP training company in Europe, providing a range of courses for all including executives and business people, trainers and therapist. My role was a varied one. I was an assistant trainer on the courses, co-coordinated events and was actively involved in Sales and Online Marketing in between events.

IT Recruitment Consultant

HotLinks Intl

January 1999 – January 2001 (2 years 1 month) London, United Kingdom

I began as a junior recruitment consultant and progressed to the position of Senior Technical Recruitment Consultant. At the time that the Dot Com bubble burst, my core business focus was in recruiting at specialists in the field of middleware, Java development and the emerging 3G Market via the early search engines.