Sherrilynne Starkie

Current

Consultant at PDMS Limited
Owner at Strive Public Relations

Past

Director at ComSym Limited
Career Break at World Travel
Consultant at Ignition Strategic Communications

Account Director at AIMM Limited
Editor at The Reputation Managers

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2 more...

Education

Algonquin College of Applied Arts and Technology

Recommended

13 people have recommended Sherrilynne

Connections

331 connections

Industry

Marketing and Advertising

Websites

@sherrilynne

Sherrilynne Starkie’s Summary

Effective communications with diverse groups is complicated. Whoever you are trying to reach, stakeholders or investors, employees or customers or legislators, everyone has unique informational needs. Getting it right could mean the difference between profit and loss, growth and decline, success or failure.

For almost 18 years, Sherrilynne has been advising blue-chip organisations on both sides of the pond...covering Britain, Canada and the United States. She's helped start-ups secure venture capital, conglomerates smooth ruffled employee feathers and newcomers build community bridges. She's warmed up markets, increased footfall, sold products and services and cemented brands. Her experience ranges from technology & telecommunications to retail, financial services to human resources & training. It covers postal services, travel/tourism, associations and more.

For three years, Sherrilynne was the Tech Talk columnist for the Isle of Man newspapers. She serves on the steering committee for Isle of Man Women in Business, is on the Executive Council for the Isle of Man Junior Chamber of Commerce. In the past she was on the management committee for the Isle of Man British Computer Society and the marketing committee of Junior Achievement.

Sherrilynne Starkie’s Specialties:

Public relations, strategic counsel, media relations, social media engagement, internal communications, message development, materials development.

Sherrilynne Starkie’s Experience

Consultant

PDMS Limited

(Privately Held; Computer Software industry)

December 2009 — Present (2 months)

Hundreds of millions of people are active members of social networks like Facebook, Twitter, LinkedIn or any of a thousands of other social media platforms. That means hundreds of millions of conversations are taking place across every corner of the internet. It can be overwhelming for organisations to understand how all this chatter can affect them, let alone manage and engage in it.

At Digital Design we help organisations do just that. Wherever people are talking about a company, product, issue or important trend, we help companies listen to and digest what's being said. We help understand the importance and impact of the discussion, and we have the communications and technical expertise to help organisations manage and influence it.

Our services include Digital PR, conversation monitoring & response, corporate blogs, social websites, strategic campaigns, community building, social applications development, content development along with training and coaching services.

At Digital Design we provide a unique combination of deep technical expertise borne of 18 years experience in developing web-based software services for both large enterprises and SMEs, along with a deep understanding of organisational and marketing communications. Our team has a proven track record for success in social media and we serve clients in the Isle of Man, UK and further afield.
Owner

Strive Public Relations

(Non-Profit; Non-Profit Organization Management industry)

January 2006 — Present (4 years 1 month)

Strive Public Relations is a communications consultancy offering a full range of communications services and with particular expertise in social media. We provide strategic communications counsel and services to corporate clients in the Isle of Man, the UK and further afield.
Director

ComSym Limited

(Marketing and Advertising industry)

June 1998 — January 2009 (10 years 8 months)

Provided strategic communications counsel and public relations and editorial services to agencies and clients in public, technology and HR sectors.
Career Break

World Travel

(Marketing and Advertising industry)

June 2003 — December 2005 (2 years 7 months)
Consultant

Ignition Strategic Communications

(Privately Held; Public Relations and Communications industry)

August 2000 — December 2003 (3 years 5 months)

At Ignition, I held the role of COO and provided strategic communications counsel and services to blue-chip technology clients. I also played a role in team recruitment and development as well business development for Ignition.
Account Director

AIMM Limited

(Marketing and Advertising industry)

October 1998 — May 1999 (8 months)

I was responsible for the strategy and delivery of publications and PR activity on behalf of major technology, marketing and consulting clients. This included planning and programming, managing teams, developing client and media relationships, managing publications production, training and coaching staff and business development.
Editor

The Reputation Managers

(Privately Held; 11-50 employees; Marketing and Advertising industry)

February 1994 — November 1998 (4 years 10 months)

Writer and publications manager for key clients from the manufacturing, services, public and technology sectors. Provided editorial support for public relations programs and managed marketing communications projects for blue chip clients of this UK Top Ten agency

Sherrilynne Starkie’s Education

Algonquin College of Applied Arts and Technology

Diploma , Public Relations , 1989 — 1991

Activities and Societies:

IABC Capitale (Student Board Member)
CRPS Ottawa

Additional Information

Sherrilynne Starkie’s Websites:

@sherrilynne

Sherrilynne Starkie’s Groups:

British Computer Society, Affiliate Member and committee member for Isle of Man section., MCIPR, Columnist for Isle of Man Newspapers, Marketing committee for Junior Achievement,