LinkedInRob Waugh

Rob Waugh

Social Enterprise/NGO Leadership

Edinburgh, United Kingdom
Nonprofit Organization Management
  1. Self,
  2. Busoga Trust,
  3. Riders for Health
  1. The University of Edinburgh
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The University of Edinburgh

The University of Edinburgh

Global Health & Public Policy

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Manager with 9 years broad experience in international development, social enterprise, charities and responsible tourism. This ranges from; management of a start up project in north-west Uganda; to research consultancies to inform first phase strategy of a new academic centre; to strategic level management of an international charity. Most recently performed the COO role at an international NGO.

Specialties: Communications. Project Management. Social Media. Strategy. Global Health. Water, sanitation & hygiene. Social Enterprise. Copywriting. Public Speaking. Expedition Planning.


Independent Travel

(6 months)Round the world

Took 6 months to travel round the world, learning more about different countries and cultures to inform professional experience (especially in terms of social enterprise and tourism) and personal perspectives.

Countries include: Sri Lanka, Thailand, Laos, Cambodia, Vietnam, Malaysia, Singapore, New Zealand, Fiji, USA, Canada, Iceland.

Development Manager

Busoga Trust
(2 years 10 months)London, United Kingdom

A wide ranging role, equivalent to COO, charged with bringing an organisation with a long history and an enviable track record up to speed with current marketplace conditions, particularly in terms of digital infrastructure and resources. Responsibilities include;

Marketing & Communications:
> Designed and implemented a Digital Strategy for the organisation; project managed website redevelopment with integrated social media.
> Wrote nominations for Charity Times Awards 2011 & 2013 and Third Sector Excellence Awards 2013 which succeeded in the organisation being a finalist three times and also receiving a "highly commended" award
> Integrated company into sector by securing membership to such bodies as End Water Poverty, the Sustainable Sanitation Alliance & the Water & Sanitation Supply Collaborative Council.
> Drafted press releases which appeared in both local press and national i.e. Daily Express.

> Management of new business development; identifying opportunities through to partnership agreement.
> Successful acquisition of substantial funding from a variety of Trusts.
> Identifying, organising and and managing community fundraising opportunities i.e. Virgin London Triathlon.
> Successful preparation and presentation of spoken fundraising pitches to donors.

Office Management:
> Prepare monthly cashbook and financial accountabilities.
> Process donations; receive cheques, send receipts, etc.
> Manage HR issues; drafting job descriptions, advertising positions, short-listing candidates, organising interviews and serving on interview panel.
> Deal with suppliers and manufacturers; follow up orders, pay invoices, etc.

Global Health Officer

Riders for Health
(10 months)Northampton, United Kingdom

Secondary research role;

Applied research to inform strategy.
Knowledge management to improve institutional capacity.
Strategic analysis of operating environments.
Preparation and successful submission of conference abstracts.

Research Assistant

University of Aberdeen
(4 months)

Short term consultancy for the newly formed Centre for Sustainable International Development. The project involved a comprehensive scoping exercise; mapping out the academic marketplace relative to international development, analysing the data and presenting the data as part of the overall development of Centre strategy.

Operations Manager

Busoga Trust
(1 year)Masindi, Uganda

Management and development of a district level water & sanitation project, with a budget of $120,000 in the north-west of Uganda. The programme worked closely in conjunction with Masindi District Local Government in order to increase the safe water and comprehensive sanitation coverage. I delivered the first annual work plan on time and on budget in difficult and demanding conditions.

Regional Officer

Busoga Trust
(2 years 1 month)

Advocacy, education and fundraising role which aimed to communicate the need and value of water, sanitation and hygiene interventions to as wide a selection of audiences as possible. Mainly through public speaking but also through written publications.

Liaison Officer

Busoga Trust
(1 year 1 month)Jinja, Uganda

> Programme Management: Supported Ugandan Country Manager in administration and development of national 5 year strategy.
> Tourism: co-managed Busoga Trust Guest House social enterprise. Developed partnerships with local tourism companies.
> Marketing: developed media library including both still photography and filming/editing of promotional films.
> Reporting: implemented revised standardises weekly report format to UK based executive; developed project completion report format for donors.
> Volunteers: responsible for hosting 6 UK Gap Years for six months; organised logistics for school field trips.

Freelance Carpenter

(4 years 3 months)Scotland

As a self taught craftsman, I earned money through my undergraduate degree and period of voluntary work by undertaking independent carpentry commissions. These included;

> Refit of a private members bar with timber cladding.
> Refit of a private flat prior to it being placed on the market (fitting skirting, hanging doors, door furniture, etc.
> Design and production of a bespoke collapsible lectern for outdoor instruction.
> Design and production of bespoke premium bird tables for three different clients.
> Design and construction of fitted, recessed floor to ceiling bookshelves for a private individual.

As a young man, this entrepreneurial role required me to develop useful experience in;

> Budgeting & providing accurate estimate of materials and overall costings to clients.
> Ordering stock and supplies from wholesale suppliers.
> Taking responsibility for delivering an end product which met and hopefully exceeded client expectations.

Officer Cadet

Tayforth Universities Officer Training Corps
(2 years 9 months)Dundee, United Kingdom

Training with the British Army towards commissioning as an officer in the Army Reserve.

Full military training, including weapons, leadership, fieldcraft, etc.

Qualified as a military Mountain Leader and led groups in instructional expeditions.

Gained a bronze medal in the renowned Exercise Cambrian Patrol

Volunteer Experience & Causes

Opportunities Rob is looking for:

Causes Rob cares about:

  • Animal Welfare
  • Arts and Culture
  • Economic Empowerment
  • Environment
  • Health
  • Human Rights
  • Disaster and Humanitarian Relief
  • Poverty Alleviation

Organizations Rob supports:

Honors & Awards

Finalist - Small Charity, Big Achiever

The Third Sector Excellence Awards

Based on the submission I wrote, we were shortlisted for the Small Charity, Big Achiever category at the Third Sector Awards 2013 in recognition of our rehabilitation programme.

Brockie Memorial Prize - 2004

Tayforth Universities Officer Training Corp

Awarded to one member of the regiment annually in recognition of all round service.

Brockie Memorial Prize - 2005

Tayforth Universities Officer Training Corp

Awarded to one member of the regiment annually in recognition of all round service.

Shortlisted - Charity of the Year (under £1 million)

The Charity Times Awards

Based on the submission I wrote, we were shortlisted for the Charity of the Year (with an income below £1 million) at the 2013 Charity Times Awards.

Graham & Sibbald Prize

University of Dundee

Awarded to the student with the highest mark in the Planning Law & Practice module at honours level.


Buyanza Eco Lodge Initiative, Rukingiri, South West Uganda

An individual initiative to design, resource and build a house in south west of Uganda. Constructed using only locally available material and personnel the project is being driven by the team members desire to assess the direct economic impact small scale development has on the surrounding community.

Team members:

University of Westminster MBA Programme: Social Enterprise Module(Link)

– Present

Established partnership with University of Westminster to act as their sub-contracted partner in delivering the field package of the Social Enterprise module.

> Responsible for full project management of the projects.
> Responsible for project financial turnover of £20k p.a.
> Designed 2 high quality MBA level projects per trip, providing background and reference.
> Organised trip logistics; invoicing, arranging flights and liaising with my team in Uganda to arrange accomodation, transport, potential interviewees, etc.

The OutRider Programme (monitoring, evaluation & maintenance)

– Present

The Outrider programme is the monitoring, evaluation and maintenance programme for the Busoga Trust, funded by the Waterloo Foundation. It is a redesigned reinstatement of an old M&E system.

> Complete project management of programme.
> Researched, wrote and submitted fundraising proposal to the donor.
> Conducted further rounds of negotiation to secure £60k over 3 years to fund two motorcycle based monitors.
> Directed team on the ground to carry out delegated duties of recruitment and survey design.
> Organised key deliverables (in partnership with my local colleagues) including; Project Management/MS Project training workshop conducted; staff members enrolled in training in Kenya; further training in Uganda.
> Responsible for account management and annual donor reporting requirements.

Digital Strategy Design and Implementation(Link)

Responsible for the design and implementation of a digital strategy for the Busoga Trust. This included; building a social media presence, redeveloping the website, standardising branding, writing all copy for website and other publications, integration with other sectoral bodies to develop quality cross linking and focus on search engine optimisation (our page ranking on Google for the search term "Uganda Water" rose from page 7 to page 1).

This resulted in a dramatic increase in web traffic, establishment of new partnerships, an increase in funding (online donations increased to account for over £15000 per annum).


  1. English

    Native or bilingual proficiency
  2. French

    Limited working proficiency
  3. Swahili

    Elementary proficiency



Royal Geographical Society
– Present


  • Public Speaking
  • Project Management
  • International...
  • Organizational...
  • Research
  • Brand Awareness
  • Digital Strategy
  • Writing
  • Fundraising
  • Policy Analysis
  • Team Leadership
  • Non-profits
  • Strategy
  • Nonprofits
  • Social Media
  • Analysis
  • Management
  • Project Planning
  • Sustainable Development
  • Budgets
  • Marketing
  • Start-ups
  • Social Media Marketing
  • Proposal Writing
  • NGOs
  • Press Releases
  • Capacity Building
  • Policy
  • Corporate Social...
  • Grants
  • Community Development
  • Social Entrepreneurship
  • International Relations
  • Social Enterprise
  • Charities
  • Volunteer Management
  • Stakeholder Engagement
  • Program Evaluation
  • Sustainability
  • Program Management
  • Leadership
  • Public Policy
  • Report Writing
  • See 28+  See less


The benefits of clean water

African Business
August 2008

Economic framing of the argument for investing in water and sanitation. Suggesting that rather than private sector operating corporate social responsibility policies as part of their marketing budget, they should invest in workforce health in order to increase productivity and profits.

Post-2015 Blog Week: 'So we've achieved the water MDG in theory, but what about in practice?'(Link)

End Water Poverty blog
September 2012

A guest blog for End Water Poverty on the post-2015 MDGs, this article focussed on the need to ensure that work carried in the name of the MDG targets was going to last after they expired.

A digital strategy for small charities(Link)

Charities Management / Mitre House Publishing
December 2012

An article outlining the principles I used when developing our digital strategy, how I implemented that and the lessons I learnt which may be useful to other small charities. This was highly commended by the Impetus Trust as an accessible introduction to digital strategy for the small charities they support.

Happy Birthday Dr Snow! - The incomplete safe water & sanitation legacy of a remarkable man.(Link)

End Water Poverty
March 2013

Reflecting on the bi-centenary of Dr John Snow's birth, in an article with a global audience, as a call to action for the World Walks for Water campaign week.


The University of Edinburgh

MSc, Global Health & Public Policy

Activities and Societies: Harris FP Rugby 1st XV

The University of Dundee

BSc (Hons), Town & Regional Planning

Activities and Societies: Tayforth UOTC, Athletics Club

Harris Academy

Activities and Societies: Editor of the 2001 Yearbook Rugby 1st XV Athletics - Sports Champion 2000 & 2001

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