
Independent analyst and award-winning writer; Richi Jennings Associates
Guildford, United Kingdom

Independent analyst and award-winning writer; Richi Jennings Associates
Guildford, United Kingdom
Clients include: Ferris Research; Computerworld; McAfee; Symantec; Trend Micro; IBM; Novell; Scalix; MailShell; Panasonic; BlackSpider.
Solid 20+ years of experience in software engineering, project management, industry analysis, and both inbound- and outbound-marketing. Broad range of experience and demonstrated ability.
Successfully combines deep technical, marketing, sales, and business/customer understanding.
Interfaces between inbound marketing, outbound marketing and engineering.
Deep, quick thinker; pragmatic solutions to thorny problems on-demand.
Highly credible PR/AR spokesperson and conference speaker.
Communicates effectively across varied audiences.
Instinctive understanding of the Open Source/Linux community dynamic.
Exceptional combination of technical and marketing skills. Extremely credible with analysts, journalists, and customers (in both pre- and post-sales situations). First-hand understanding of the free/open source software dynamic.
Deep technical understanding of “scale”, “infrastructure”, “high availability”, and “security” issues. Thorough grasp of the subtleties of the software development process; pragmatic and successful ability to apply that understanding.
UK-based; no stranger to frequent travel!
Consulting around email, spam, blogging, and Linux.
(Self-Employed; 1-10 employees; Information Technology and Services industry)
September 2003 — Present (6 years 5 months)
Independent technology and marketing/PR consultant, specialising in email, spam, Linux, wireless, telecom, and computer security.
Clients include: Ferris Research, Inc. (research and industry analysis); Scalix; Panasonic; BlackSpider; Data Connection; Sun Microsystems; Engineering Selection; TechDentics.
(Public Company; 51-200 employees; Computer Software industry)
November 2001 — September 2003 (1 year 11 months)
Recruited by name and reputation. Employee no. 2 in a startup-like organisation. My role included, but was not limited to:
Primary spokesperson for press- and analyst-relations, credibly spinning hard-to-understand technical details into simplified news that editors and journalist could use.
Interface between inbound marketing, outbound marketing and engineering.
Pivotal role in customer presentations, including conferences/seminars (e.g. Comdex, LinuxWorld, Internet World, LinuxTag, CeBIT).
Secured a major turn-around in GartnerGroup’s perception of the technology (as expressed in their “Magic Quadrant”).
Worked with leading messaging analyst (Ferris Research, Inc.) on independent report confirming the product’s TCO leadership. A major contributor to sales successes.
Developed, evangelised, and enabled alternative licensing model, to remove a major sales inhibitor.
Successfully contributed to many positive press articles.
(Public Company; 10,001 or more employees; HPQ; Computer Software industry)
August 1987 — October 2001 (14 years 3 months)
Wide range of roles in HP's OpenMail organization, spanning product marketing, product management and engineering (including project management).
2008 Jesse H. Neal Award: best blog.
2007 American Society of Business Press Editors Award: best B2B blog.