Richard Sedley

Current

Columnist at Customer Magazine
Course Director for Social Media at Chartered Institute of Marketing
Director at cScape Customer Engagement Unit

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Past

Head of Design at cScape Strategic Internet Services
Director at Cameron Sedley Associates

Education

University of the West of England

Recommended

3 people have recommended Richard

Connections

332 connections

Industry

Online Media

Websites

Richard Sedley’s Summary

20+ years experience in the design field, the last 15 in online/digital. In recent years I've focused on psychology and persuasion, in the context of creating employee and customer engagement.

Set up the cScape Customer Engagement Unit (CEU) in 2006 and developed a team of specialist consultants that deliver on all aspects of online marketing and communications. The CEU's Annual Online Customer Engagement Survey and accompanying report is now in its 4th year.
http://bit.ly/Engage2010

Established the Customer Engagement Network in 2008
http://customer-engagement-network.com

March 2008 also saw the publication of 'Winners and Losers in a Troubled Economy: how to engage customers online to gain competitive advantage' which looks at the importance of customer engagement during harder economic conditions.
http://www.winners-and-losers-in-a-troubled-economy.com

Plus I have a regular personal column for Customer Magazine
http://www.customermagazine.co.uk

Clients in the last 12 months include: Sony Europe, Aviva, Barclays, National Police Improvement Agency, Chartered Institute of Personal and Development, Royal College of Physicians, The Carbon Trust ...

Richard Sedley’s Specialties:

persuasive design, customer strategy, employee engagement, web design, psychology, digital, user experience, change management

Richard Sedley’s Experience

Columnist

Customer Magazine

(Marketing and Advertising industry)

January 2009 — Present (1 year 1 month)

I write a regular ccolumn in the UK's Customer Magazine.
Course Director for Social Media

Chartered Institute of Marketing

(Educational Institution; 51-200 employees; Marketing and Advertising industry)

January 2008 — Present (2 years 1 month)

Design and run the new course launched in 2008
Director

cScape Customer Engagement Unit

(Public Company; Information Technology and Services industry)

February 2006 — Present (4 years )

Strategic consulting for the online environment. Focused on customer engagement strategies for acquisition, conversion and retention.
Head of Design

cScape Strategic Internet Services

(Public Company; 51-200 employees; Internet industry)

October 1999 — January 2006 (6 years 4 months)
Director

Cameron Sedley Associates

(Privately Held; 1-10 employees; Graphic Design industry)

November 1996 — October 1999 (3 years )