Richard Green

Current

Commercial Director UK & Europe - Digital Media Consultant at Qype

Past

Commercial Director UK & Europe at Qype
Digital Monetisation Consultant at Bauer Media
Business Development Director at Touch Local Ltd

Business Development Manager at MIVA
Consultant – Business Analyst at Accenture
Senior Account Manager at eBay UK

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3 more...

Education

University of Nottingham

Recommended

9 people have recommended Richard

Connections

500+ connections

Industry

Online Media

Websites

Richard Green’s Summary

Contact: 07787 527499
email: Richard@digitalmonetisation.com

I have been fortunate enough to work on revenue based projects and I have always found project based work with tight specs deliver exceptional results for both parties within time lines and budgets to produce cash positive P&L's.

I build a rapport with a client and provide the services they need from me when they need them.

Clients include
Media Owners
- Qype
- Touch Local
- eBay
Publishers
- Bauer Media
- Johnston Press
Technology
- MIVA formerly eSpotting
- Boxii (AOL)
- NewsGrabber
Blue Chips (Connection to eBay / Accenture)
- Accenture
- Vodafone
- Wedgwood
- Carphone Warehouse
- Sony

Dynamic Media Professional with insight across a broad range of industries.

Ecommerce
Digital Monetiation
Business Development
Pay Per Performance Marketing (PPC / PPCall / CPM / CPA)
Local Search
Sales
UK and European Exposure
Social Media Sales Strategy and Execution

# Sales strategy - help define right sales strategy - potential to combine telemarketing, field sales and channel sales
# Sales forecasting and costing - likely return & cost per sales agent which feeds into the P&L
# Sales team remuneration - build an effective pay and commission structure that has right level of incentives
# Price-point setting - help determine right price points in relation to competitive services
# Target market definition - which business sectors , which locations, seasonality
# Lead-generation - identifying right source of potential customers (e.g. looking at other directory services and targeted their customers)

Partnership negotiations with search (Google, Yahoo and MSN), Media (Times Online, AND)

Relationship creation with Agencies (Top 40 UK Agencies eg: Mediacom, Steak Media, Carat, Procters, Universal McCann,

Digital Media Consultant - Monetisation & Product Specialist
t: 07787 527499
e: richard@digitalmonetisation.com

Richard Green’s Specialties:

Business Development
Partnership Negotiations
Contracts
Sales
Marketing
Strategist
Business Analyst

Richard Green’s Experience

Commercial Director UK & Europe - Digital Media Consultant

Qype

(Privately Held; Internet industry)

October 2003 — Present (6 years 10 months)

Currently working on contract at Qype in a Commercial Director Capacity with European Operations and Strategy responsibilities. (See past roles for full details).

Interested to review new projects and commercial contracts.

Working within the Digital Industry to supply Digital Monetisation solutions to companies.

Working directly with CEO, MD, Digital Directors, Senior Strategist and Media Owners to focus on revenue based projects with specific time lines and deliverables.

Clear revenue execution delivering back industry insight, best of bread partnerships, aggregated partnerships, products, strategies and best of breed solutions that deliver visible uplifts in core and new business revenues.
Commercial Director UK & Europe

Qype

(Privately Held; Internet industry)

November 2008 — June 2010 (1 year 8 months)

Qype
- Monetisation of business
- Creating Sales Teams
- Revenue focused projects
- Products Generation
- Sales / Running Sales Team
- Business Development
- Recruitment
- Partnerships and Business Development

Business Development
- Publisher distribution and product resale deal £25m revenues

Contractor - Consultant
Located in London and willing to travel globally. Accenture Contractor background.

- Qype UK
- Bauer Media
- GiveMeAStudent.com
Digital Monetisation Consultant

Bauer Media

(Privately Held; Media Production industry)

May 2009 — June 2009 (2 months)

Consulting to Bauer Media on optimisation of Google Adsense and Display advertising opportunities.

Internal Client: Parkers and best practice for Bauer Digital

1. Spring Clean
Site Structure
- Template re-design
- Inventory Audit
- Monetisation optimisation
- Google Implementation
** Immediate uplift in revenues

2. Product Enhancements / Implementation / Launch Products & Services / Partnerships (3 Months)

3 Analysis / Testing (1 Month)
- Optimisation
** Immediate uplift in revenues

(Full project brief available on request)
Business Development Director

Touch Local Ltd

(Privately Held; 51-200 employees; Internet industry)

May 2006 — September 2008 (2 years 5 months)

Worked with management team to secure £10.4m from Benchmark Capital – Direct report to CEO

Operational support and growth of Local Search, Community and Exchange platforms for Touch Local

Strategic development, Sales forecasts, operational management, internet visionary.

Business Development: Agency sales, National sales, Media owners, publishers and portals. National and Agency Sales (£1m new revenues / year 1). Building a Major Accounts team and delivering new revenues.

Management of London and Manchester Telesales operations - Growing revenues / problem solving

Distribution of the Touch Local business finder (Associated Northcliff Digital ‘ The Metro’ – Times Online / Vitesse Media Plc)

Touch Mobile: developing relationships to bring Touch Local to mobile

Recruitment / head hunting senior sales / managers

(Telesales, National & Agency, Account Mgt)

Target hitter – highly motivated
Business Development Manager

MIVA

(Public Company; VTRO; Internet industry)

March 2005 — April 2006 (1 year 2 months)

Organisational restructure and placed along side Peter Smith to head up MIVA's (Formerly eSpotting) Business Development Department.

Managing a team of 5 working on Distribution of Pay Per Click. Supporting the launch of PayPer Call. Point person for the pitch to 118118 for TXT AD.

Business Analyst | Strategic Sales | Consultancy

Client Acquisition: Wedgwood

Development of online business opportunities & Business support

Miva: Business Development Manager (Distributed PPC search) - 6 Months

Miva: PayPerClick & PayPerCall Business Development

118118 TXT ADD product launch
Consultant – Business Analyst

Accenture

(Public Company; 10,001 or more employees; ACN; Information Technology and Services industry)

January 2004 — August 2004 (8 months)

Working for Accenture on a project 'Connection to eBay - An Accenture Service'

Based in Italy and reporting in to Sales Directors in Hamburg, London, San Jose. Delivering accurate market data to enable Accenture to pitch and close market relevant clients suitable for the eBay marketplace (Vodafone, Carphone Warehouse, Gillette, Wedgwood).

Business Analyst eBay Markets Europe

Sales pipeline generation based on product and market opportunities

Strategic sales support & relationship management.

Sales Pitches at board level.

Marketing support (Planning & Execution)

Commercial expertise provided in a business start-up environment

Reporting to senior staff in UK, Germany and USA
Senior Account Manager

eBay UK

(Public Company; 10,001 or more employees; ebay; Internet industry)

October 2000 — October 2003 (3 years 1 month)

Strategic development of eBay Categories creating a Buy and Sell marketplace.

- Launch of eBay Motors (£31m)
- Launch of Musical Instruments (£4.5m)
- Entertainment Categories (Travel, Tickets, Music and Film) £8m

Strategic Marketing - Developed and executed cross category marketing campaigns/ programmes for target segments using PR, direct marketing and onsite.

Business Analysis - Supported senior management on developing detailed business requirements, data analysis and process re-design. Provided quantitative and qualitative analysis to support and drive company strategy.

Product Development - Developed category structures, working with sellers and industry leaders.

Category Management - Accountable for business results of Entertainment, Musical Instrument, Tickets & Travel categories.

Category Strategy - Developed and implemented overall business strategy: marketing, forecasting, product development, sales and support.

Richard Green’s Education

University of Nottingham

2.1 , BA (Hons) Degree Marketing & Business Management , 1997 — 1999

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