Richard Green

Current

• Commercial Director UK & Europe at Qype

Past

• Digital Monetisation Consultant at Bauer Media
• Business Development Director at Touch Local Ltd
• Business Development Manager at MIVA

• Consultant – Business Analyst at Accenture
• Senior Account Manager at eBay UK

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Education

• University of Nottingham

Recommended

7 people have recommended Richard

Connections

413 connections

Industry

Online Media

Richard Green’s Summary

I have been fortunate enough to work on revenue based projects and I have always found project based work with tight specs deliver exceptional results for both parties within timelines and budgets to produce cash positive P&L's.

I build a rapport with a client and provide the services they need from me when they need them.

Clients include
- Qype
- Bauer Media
- Boxii (AOL)
- Touch Local
- Accenture (Vodafone, Carphone warehouse, Sony)
- Wedgwood

Dynamic Media Professional with insight across a broad range of industries.

Ecommerce
Pay Per Performance Marketing (PPC / PPCall / CPM / CPA)
Local Search
Sales

Partnership negotiations with search (Google, Yahoo and MSN), Media (Times Online, AND)

Relationship creation with Agencies (Top 40 UK Agencies eg: Mediacom, Steak Media, Carat, Procters, Universal McCann,

Richard Green’s Specialties:

Business Development
Partnership Negotiations
Contracts
Sales
Marketing
Strategist
Business Analyst

Richard Green’s Experience

• Commercial Director UK & Europe

  Qype

  (Privately Held; Internet industry)

  November 2008 — Present (1 year 4 months)

  Qype
  - Monetisation of business
  - Creating Sales Teams
  - Revenue focused projects
  - Products Generation
  - Sales / Running Sales Team
  - Business Development
  - Recruitment
  - Partnerships and Business Development
  
  
  Contractor - Consultant
  Located in London and willing to travel globally. Accenture Contractor background.
  
  - Qype UK
  - Bauer Media
  - GiveMeAStudent.com

• Digital Monetisation Consultant

  Bauer Media

  (Privately Held; Media Production industry)

  May 2009 — June 2009 (2 months)

  Consulting to Bauer Media on optimisation of Google Adsense and Display advertising opportunities.
  
  Internal Client: Parkers and best practice for Bauer Digital
  
  1. Spring Clean
  Site Structure
  - Template re-design
  - Inventory Audit
  - Monetisation optimisation
  - Google Implementation
  ** Immediate uplift in revenues
  
  2. Product Enhancements / Implementation / Launch Products & Services / Partnerships (3 Months)
  
  3 Analysis / Testing (1 Month)
  - Optimisation
  ** Immediate uplift in revenues
  
  (Full project brief available on request)

• Business Development Director

  Touch Local Ltd

  (Privately Held; 51-200 employees; Internet industry)

  May 2006 — September 2008 (2 years 5 months)

  Worked with management team to secure £10.4m from Benchmark Capital – Direct report to CEO
  
  Operational support and growth of Local Search, Community and Exchange platforms for Touch Local
  
  Strategic development, Sales forecasts, operational management, internet visionary.
  
  Business Development: Agency sales, National sales, Media owners, publishers and portals. National and Agency Sales (£1m new revenues / year 1). Building a Major Accounts team and delivering new revenues.
  
  Management of London and Manchester Telesales operations - Growing revenues / problem solving
  
  Distribution of the Touch Local business finder (Associated Northcliff Digital ‘ The Metro’ – Times Online / Vitesse Media Plc)
  
  Touch Mobile: developing relationships to bring Touch Local to mobile
  
  Recruitment / head hunting senior sales / managers
  
  (Telesales, National & Agency, Account Mgt)
  
  Target hitter – highly motivated

• Business Development Manager

  MIVA

  (Public Company; 51-200 employees; Online Media industry)

  2004 — 2005 (1 year )

  Organisational restructure and placed along side Peter Smith to head up MIVA's (Formerly eSpotting) Business Development Department.
  
  Managing a team of 5 working on Distribution of Pay Per Click. Supporting the launch of PayPer Call. Point person for the pitch to 118118 for TXT AD.
  
  Business Analyst | Strategic Sales | Consultancy
  
  Client Acquisition: Wedgwood
  
  Development of online business opportunities & Business support
  
  Miva: Business Development Manager (Distributed PPC search) - 6 Months
  
  Miva: PayPerClick & PayPerCall Business Development
  
  118118 TXT ADD product launch

• Consultant – Business Analyst

  Accenture

  (Public Company; 10,001 or more employees; ACN; Information Technology and Services industry)

  January 2004 — August 2004 (8 months)

  Working for Accenture on a project 'Connection to eBay - An Accenture Service'
  
  Based in Italy and reporting in to Sales Directors in Hamburg, London, San Jose. Delivering accurate market data to enable Accenture to pitch and close market relevant clients suitable for the eBay marketplace (Vodafone, Carphone Warehouse, Gillette, Wedgwood).
  
  Business Analyst eBay Markets Europe
  
  Sales pipeline generation based on product and market opportunities
  
  Strategic sales support & relationship management.
  
  Sales Pitches at board level.
  
  Marketing support (Planning & Execution)
  
  Commercial expertise provided in a business start-up environment
  
  Reporting to senior staff in UK, Germany and USA

• Senior Account Manager

  eBay UK

  (Public Company; 10,001 or more employees; ebay; Internet industry)

  October 2000 — October 2003 (3 years 1 month)

  Strategic development of eBay Categories creating a Buy and Sell marketplace.
  
  - Launch of eBay Motors (£31m)
  - Launch of Musical Instruments (£4.5m)
  - Entertainment Categories (Travel, Tickets, Music and Film) £8m
  
  Strategic Marketing - Developed and executed cross category marketing campaigns/ programmes for target segments using PR, direct marketing and onsite.
  
  Business Analysis - Supported senior management on developing detailed business requirements, data analysis and process re-design. Provided quantitative and qualitative analysis to support and drive company strategy.
  
  Product Development - Developed category structures, working with sellers and industry leaders.
  
  Category Management - Accountable for business results of Entertainment, Musical Instrument, Tickets & Travel categories.
  
  Category Strategy - Developed and implemented overall business strategy: marketing, forecasting, product development, sales and support.

Richard Green’s Education

• University of Nottingham

  2.1 , BA (Hons) Degree Marketing & Business Management , 1997 — 1999

  International Marketing Information
  
  Management of Change
  
  International Marketing Strategy
  
  Organisational, Management & People
  
  Contemporary Issues of Strategic Management
  
  Leisure Resource Management