Ralph Ardill

Brand Consultant

Location: London, United Kingdom
Industry: Management Consulting

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Ralph Ardill's Overview

Current

Founder at The Brand Experience Consultancy
Non-Exec Advisor at J.W. Lees (Brewers) & Co

Past

Marketing and Strategic Planning Director at Imagination Ltd

Education

University of Warwick
Staffordshire University

Recommendations

52 people have recommended Ralph

Connections

500+ connections

Websites

In a sentence...

An independent consultant providing Board-level advice on achieving smarter, faster and more cost-effective business growth through people-centred, brand-led, design-inspired improvement of the total brand experience.

Summary

* Internationally recognised expert, consultant, author and speaker on branding and experiential design.

* Visiting Professor of Branding to Coventry University.

* Hands-on, straight-talking board-level agent-for-change delivering cost-effective people-centred, brand-led, design-inspired business improvement.

* Approach based on a personal and pragmatic fusion of best-practice management consulting, brand strategy, experience design and change management.

* Client work ranges from world's biggest brands to new start-ups, charities and SME's with a particular interest and passion for helping established UK family-run businesses.

* 20+ years top-level experience on both client and agency side.

* 10 years as Marketing and Strategic Planning Director of Imagination.

* Led development of the award-winning Guinness Storehouse, Ireland's No.1 visitor attraction.

* Author of "Experience" book, "Experience Design" online knowledge cell for the Design Council and "The Future of Brands and Shopping Places" for the British Council of Shopping Centres.

* Accredited Expert for the Design Business Association.

* Member of Heroes business talent agency.

* Member of Coolbrands Council.

Specialties

Leadership Team Mentoring and Alignment
Corporate Vision, Values, Organising Thoughts, Charters and Manifestos
Brand Experience and Experience Design
Brand Promise, Positioning and Identity
Living The Brand and Employer Branding
Property, Place and Attraction Branding
Ideas, Innovation, Design, Creativity and Collaboration in Business
Conference Speaking (Industry & Company Events)
Workshop Design & Facilitation
Creative Agency Reviews and Internal/External Creative Talent Management

Founder

The Brand Experience Consultancy

July 2005 – Present (8 years)

Non-Exec Advisor

J.W. Lees (Brewers) & Co

2005 – Present (8 years)

Marketing and Strategic Planning Director

Imagination Ltd

Privately Held; 201-500 employees; Design industry

1993 – 2005 (12 years)

View All (39) Skills View Fewer Skills

University of Warwick

Msc, Management Science and Operational Research

1987 – 1989

Staffordshire University

Bsc (Hons), Geology, Physics and Mathematics

1984 – 1987

Websites:

Groups and Associations:

Design Business Association Heroes Business Talent Agency Design Council British Council of Shopping Centres The Associate Parliamentary Design and Innovation Group Royal Society of Arts Coolbrands Council