Radek Pilich

Past

Price coordinator / Project Manager at Tesco Stores CR, a.s.
Student / Dissertation Researcher at University of Birmingham
Student / Team Leader at University of Birmingham

Student / Consultant at University of Birmingham
Student / Researcher at University of Hull

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Education

The University of Birmingham
The University of Hull
Univerzita v Hradci Králové

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Recommended

1 person has recommended Radek

Connections

19 connections

Industry

Market Research

Radek Pilich’s Experience

Price coordinator / Project Manager

Tesco Stores CR, a.s.

(Public Company; Human Resources industry)

June 2009 — October 2009 (5 months)

As a worker in Graduate Marketing Development Scheme:

● Helped to manage the Guarantee project – coordinated across departments and agencies; created reports, project briefs and plans; analyzed commercial and operational performance; proposed and implemented changes.
● Facilitated development of new tools and optimization of operations through interdepartmental connections.
● Researched market prices and efficiently managed prices of Guarantee items daily.
Student / Dissertation Researcher

University of Birmingham

(Educational Institution; Higher Education industry)

May 2008 — August 2008 (4 months)

● Synthesised model of shopper’s in-store behaviour and suggested an up-to-date research approach as a result of reviewing more than 150 journal articles.
● Lead phone interviews with retail designers, researchers and executives.
Student / Team Leader

University of Birmingham

(Educational Institution; Higher Education industry)

February 2008 — May 2008 (4 months)

● Lead an international team of students through internet marketing management simulation.
● Recognized and appreciated strengths and needs of team members.
● Developed a marketing strategy; set and achieved objective.
● Developed a process for effective collaborative data-driven decision making.
● Achieved the best bottom-line results among 16 teams.
Student / Consultant

University of Birmingham

(Educational Institution; Higher Education industry)

November 2007 — May 2008 (7 months)

● As a team member, developed a marketing strategy to launch corporate wireless email service mNotes5.
● Involved in creation of consultancy proposal, design and execution of primary and secondary research, analysis of survey data, development of strategy, creation and delivery of presentations and reports.
Student / Researcher

University of Hull

(Educational Institution; Higher Education industry)

February 2007 — May 2007 (4 months)

● Conducted an independent research study in the area of organic food in order to verify effectiveness of retailer’s own-label organic food marketing strategies.
● Analyzed attitudes of local shoppers towards current organic food marketing practices.
● Identified sales and marketing opportunities for retailers.

Radek Pilich’s Education

The University of Birmingham

MSc , Strategic Marketing and Consulting , 2007 — 2008

Including modules in:
♦ Strategic Marketing
♦ Strategic Management and Enterprise
♦ Marketing Analytics
♦ Consultancy Skills and Practice
♦ Managing Customer Relationships
♦ Services Marketing
♦ Marketing Ethics

Activities and Societies:

♦ Class Representative ♦ Volunteered as a technical coordinator during International Design Exhibition
The University of Hull

BA (Hons.) , Business and Marketing , 2006 — 2007

Including modules in:
♦ International Marketing
♦ Marketing Communications
♦ International Business
♦ Strategic Management
♦ Human Resource Management
♦ English for Business

Activities and Societies:

♦ Participated in academic research projects
Univerzita v Hradci Králové

Information Management 2004 — 2006

Including modules in:
♦ Mathematics
♦ Statistics
♦ Marketing
♦ Management
♦ Database Systems
♦ Theory of Systems
♦ Object Modeling
♦ Algorithms and Programming
♦ Web Publishing
♦ Microeconomics
♦ Macroeconomics
♦ Psychology

Activities and Societies:

♦ Participated in academic research projects