Stephen Pirrie
Director of Social Strategy at AnalogFolk
- Location
- London, United Kingdom
- Industry
- Marketing and Advertising
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Stephen Pirrie's Overview
- Current
-
- Social Strategy Director at AnalogFolk
- Past
-
- Senior Strategist at AnalogFolk
- Account Director / Strategist at HMDG
- Senior Account Manager at BBH London
- Account Manager at jones knowles ritchie
- MCR Manager / Junior Flame Editor at The Hive/VTR post-‐production
- Artist Relations Assistant at Sony Music Entertainment
- Education
-
- University of Newcastle-upon-Tyne
- King's College School, Wimbledon
- Recommendations
-
1 person has recommended Stephen
- Connections
-
352 connections
- Websites
Stephen Pirrie's Summary
I am a strategist working closely with clients to define and solve business problems before leading and directing the creative concepting process to deliver commercial effectiveness.
I am the core strategist through the production and implementation of creative solutions, from campaigns to platforms and products.
I run frequent client education sessions on social media, emerging trends, technologies and platforms.
Specialties
Branding, Technology, New Communication Behaviours & Models, Social & Digital Media, Creative Strategy, Ideation, Concepting, Digital Strategy, Emerging Digital Trends.
Stephen Pirrie's Experience
Social Strategy Director
AnalogFolk
Privately Held; 11-50 employees; Marketing and Advertising industry
March 2012 – Present (4 months) London, United Kingdom
Senior Strategist
AnalogFolk
Privately Held; 11-50 employees; Marketing and Advertising industry
May 2010 – March 2012 (1 year 11 months) London, United Kingdom
Work closely with clients to define and solve business problems before leading and directing the creative concepting process to deliver commercial effectiveness.
Core strategist through the production and implementation of creative solutions, from campaigns to platforms and products.
Run frequent client education sessions on social media, emerging trends, technologies and platforms.
Work across a range of clients including SEAT cars (VW), Asics, Cancer Research UK and Wellness Foods.
Account Director / Strategist
HMDG
Privately Held; 11-50 employees; Marketing and Advertising industry
October 2009 – May 2010 (8 months) London, United Kingdom
• AutoTrader, innocent, Wired UK and a host of smaller initiatives.
• Managed client relationships, identified business problems, wrote briefs and delivered strategic and
creative presentations.
• Focused on pushing more innovative output from the agency and placed the first creative
technologist in-‐house.
Senior Account Manager
BBH London
Privately Held; 201-500 employees; Marketing and Advertising industry
February 2006 – September 2009 (3 years 8 months) London, United Kingdom
DIGITAL:
• Contagion department: seeding and distribution strategies for online projects across the BBH client base.
• Senior editor for the agency’s technology and content blog (www.knitwareblog.com).
• Co-‐ordinated the agency’s internal education drive on the digital landscape.
TRADITIONAL:
• Launched the new brand thinking for the Unilever Global PERSIL account.
• Worked across all parts of the business from interim European campaigns to the global campaign launch across a number of channels winning a Bronze at Cannes.
• Oversaw extensive multi-‐market research.
• Led the distribution of 14 global TVC’s.
• Launched a digital campaign in 17 markets.
• Other clients: LG Electronics developing a new brand campaign across 4 business units. Heineken UK brand positioning and UEFA League sponsorship. Vodafone UK nationswide ATL campaign implementation.
• Zag brand creation and partnering: strategy and co-‐ordination on assort brand opportunities.
• Nearly all my clients at BBH were based overseas and I was used to dealing with language barriers, time zones and basic cultural differences.
• Taking client briefs, assessing creative work, building relationships, delivering strategic presentations and ensuring agency and client effectiveness.
Account Manager
jones knowles ritchie
Privately Held; 51-200 employees; Design industry
May 2004 – February 2006 (1 year 10 months)
• Sole Account Manager for Diageo
• Worked across all 6 global Guinness brands as well as numerous Diageo NPD projects. Other client work: United Biscuits, Speedo and Scottish Courage.
• Successfully pitched for the Bailey’s and J&B whisky accounts
• Introduced the business to a client in a category we did not then occupy.
MCR Manager / Junior Flame Editor
The Hive/VTR post-‐production
September 2002 – April 2004 (1 year 8 months)
• MCR (machine room) manager & junior Flame (edit suite) operator
• Close communication with clients, editors, producers, and designers to bring all elements of projects together for the final output from the edit suite.
Artist Relations Assistant
Sony Music Entertainment
Public Company; 1001-5000 employees; Music industry
May 2001 – July 2001 (3 months)
Looking after Wyclef Jean and Lil Bow Wow got boring very quickly...
Stephen Pirrie's Languages
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English
(Native or bilingual proficiency) -
Portuguese
(Native or bilingual proficiency) -
Spanish
(Professional working proficiency) -
French
(Limited working proficiency)
Stephen Pirrie's Skills & Expertise
Stephen Pirrie's Education
University of Newcastle-upon-Tyne
BA Hons 2:1, English Literature & Spanish
1998 – 2002
King's College School, Wimbledon
Stephen Pirrie's Additional Information
- Websites:
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