LinkedInPaul Hackett
Paul Hackett

Paul Hackett

Managing Partner at Publicis Chemistry

London, United Kingdom
Marketing and Advertising
  1. Publicis Chemistry,
  2. Frudoo
  1. Seren Partners Limited,
  3. Saatchi & Saatchi Direct, New Zealand
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Publicis Chemistry

Publicis Chemistry

Managing Partner

– Present

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International agency COO and Managing Director whose career began as copywriter, evolved via strategic planning and has been inspired ever since by the evolution and opportunities emerging from convergent media and technologies - and the scope these afford those brands that genuinely care about how they engage with consumers.

Focused on the design + implementation of customer-centric strategy, omni-channel customer engagement and the development of brand stories.

Specialties: Data-driven, integrated advertising and marketing; m-CRM; mobile and multi-screen engagement optimisation and innovation; digital and mobile healthcare program development.


Managing Partner

Publicis Chemistry
– Present (1 year 6 months)London, United Kingdom

Founding Partner

– Present (6 years)

One of three Founding Partners of Frudoo, the UK's first network-neutral, preference-led mobile advertising community for consumers aged 16 and beyond.

Strategic Account Director

Seren Partners Limited
(1 year)London, United Kingdom

Chief Operating Officer

(7 years)

Managing Director

Saatchi & Saatchi Direct, New Zealand
(4 years)


  1. English

    Native or bilingual proficiency
  2. French

    Professional working proficiency
  3. German

    Limited working proficiency


  • Mobile
  • Engagement
  • Mobile Marketing
  • Integrated Marketing
  • Digital Strategy
  • Marketing Strategy
  • Mobile Devices
  • Customer Insight
  • Management
  • Digital Marketing
  • Marketing
  • Program Management
  • Online Advertising
  • Strategy
  • Online Marketing
  • Digital Media
  • E-commerce
  • See 2+  See less

Honors & Awards

2010 Mobile Marketing Association Awards Judge

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