Creative Planner
Paris Area, France
Creative Planner
Paris Area, France
www.organic-frog.com
Account planning,
Brand & Digital strategies
(Public Company; OMC; Marketing and Advertising industry)
January 2010 — Present (1 month)
http://www.tbwa-france.com/
(Marketing and Advertising industry)
2008 — January 2010 (2 years )
www.thebrooklynbrothers.com - London
(Privately Held; Internet industry)
June 2007 — September 2008 (1 year 4 months)
www.duke-interactive.com - London
I established Duke London (Digital agency) planning activities, becoming lead planner on all the clients of the agency. I also established the planning process (or Anti-process!) together with the agency senior members. Part of my job was also to evangelise clients and staff to digital mutations.
Main activities: Brand & digital strategies, pitching, creative briefings & providing creative inspiration, consumer research.
Clients: Nissan, Dockers, Levi’s, Universal Music, McDonald’s
(Privately Held; OMC; Marketing and Advertising industry)
2006 — June 2007 (1 year )
www.agency.com - London
I joined agency.com mainly to work as a planner on the tactical business on BA and BT.
My day to day job included writing creative briefs & providing creative inspiration, consumer research and leading benchmarks for pitches.
Part of my job was also to help the senior members of the agency for conferences about digital, web 2.0 and industry issues. I also created tools for sharing knowledge internally.
Clients: British Airways, British Telecom, Ikea, P&G
(Privately Held; Marketing and Advertising industry)
2005 — July 2006 (1 year )
www.akqa.com - London
I learnt planning and digital at AKQA working with planners from ATL and digital. I was used for research and stimulus to support senior planners, to write creative briefs and provide creative inspirations as well as contributing to think pieces and helping people to share knowledge within the agency
Clients: Coca-Cola, Nike, Xbox, Orange, Johnnie Walker, Yell.com
MA , Communications , 2003 — 2005
www.iscom.fr
BA , History , 2000 — 2003
www.univ-lyon2.fr
History, Sociology, Philosophy, Understanding Consumption, Chinese Calligraphy, Technology, Politics, Reading, Theatre, Cinema, Graphic design, Urban Art, American Football, Rugby, Ski...
Member of the APG - www.apg.org.uk
Digital Planning/Marketing lecturer at:
- ISCOM - Paris. www.iscom.fr since 2007
- Berghs School of Communication - Stockholm. www.berghs.se 2009