Ian Kirk

Current

• Owner at Opportunity Marketing

Past

• Group Marketing Manager at Baskind Group

Education

• The University of Huddersfield

Recommended

6 people have recommended Ian

Connections

163 connections

Industry

Marketing and Advertising

Websites

• My Company
• ICFBA
• BNI Network

Ian Kirk’s Summary

Throughout my career I have been responsible for setting up marketing functions within businesses and then devising and implementing clear marketing strategies and managing the marketing team. I started in 1996 with the Adare Printing Group where I completely rebranded its flagship company (WBF to Halcyon) in line with the company’s marketing strategy moving forward.

In 2001 I moved on to Watt Gilchrist, a Canadian owned artwork, reprographics and design company, specialising in retail packaging and high volume catalogue pages. Again a rebranding programme was undertaken to communicate succinctly the variety of services on offer, including a bespoke brand management software system.

In 2006 I became marketing manager for a group of companies based in Leeds which comprised of a promotional merchandise and clothing company, a retail based print and design shop, an online photo canvas printing operation and a chain of sushi restaurants.

In 2008 I set up as an independent marketing and creative consultancy branded as ‘Opportunity Marketing’ (www.opportunitymarketing.co.uk).

Ian Kirk’s Specialties:

• Marketing Strategy
• Marketing Plan writing
• Branding
• Design
• Campaign Management
• Event Management
• Market Research
• Internet Marketing
• Search Engine Optimisation
• Marketing Communications
• Copywriting
• Tender & Proposal Writing
• Leadership
• Project Management
• Performance Analysis

Ian Kirk’s Experience

• Owner

  Opportunity Marketing

  (Marketing and Advertising industry)

  August 2008 — Present (1 year 6 months)

  Opportunity Marketing is a marketing and creative consultancy that offers marketing strategy, market research, branding,design, marketing communications, marketing campaigns, event management and online marketing. Opportunity Marketing helps businesses to clearly define their offering, their target market and the key purchasing drivers for their products or services. From this a marketing strategy can be developed and implemented that communicates the right message to the right audience and generates a high return on investment.

• Group Marketing Manager

  Baskind Group

  (Marketing and Advertising industry)

  November 2006 — June 2008 (1 year 8 months)

  In 2006 I became marketing manager for a group of companies based in Leeds which comprised of a promotional merchandise and clothing company, a retail based print and design shop, an online photo canvas printing operation and a chain of sushi restaurants. I established the marketing department, developed a clear marketing strategy for each of the businesses and implemented this strategy.

Ian Kirk’s Education

• The University of Huddersfield

  2:1 , Marketing , 1993 — 1996

Additional Information

Ian Kirk’s Websites:

• My Company
• ICFBA
• BNI Network

Ian Kirk’s Groups:

I am an accredited member of the International Confederation of Business Advancement (ICFBA).

Member of BNI - Royal Armouries (Leeds) Chapter

•    BNI Group (Business Network International)

Ian Kirk’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch