
Founder of The Hunting Dynasty - Advertising for Sustainable Products & Services
United Kingdom

Founder of The Hunting Dynasty - Advertising for Sustainable Products & Services
United Kingdom
I founded The Hunting Dynasty - an advertising agency for sustainable products & services - to give companies who are serious about sustainable development an unfair advantage: the sharpest minds in marketing.
I run the day-to-day operations, and look after our creative product. Over the last 15 years I’ve predominantly delivered digital advertising for some of the world’s biggest – and non-sustainable – brands, have won over 30 of the industy’s top awards in the most prestigious award schemes around the world, developed industry and world’s firsts, and am asked to judge my peer’s work.
The Hunting Dynasty works with clients who have ambitious mandates that need big ideas. Ideas that reset cultural norms, ideas that demand a positive contribution, and ideas that take advantage of our digital world.
Phone me now on 0844 357 9072
And make contact via email on oliver@thehuntingdynasty.com
You should follow me on Twitter here: @huntingdynasty @oliverpayne
(Online Media industry)
November 2008 — July 2009 (9 months)
Concepting and pitch preparation for Minimart and Brand Advocate. Concepting for Tribal DDB Paris, Plot 4 Barcelona, and OgilvyOne London.
Digital Creative Direction | Digital Art Direction | Digital Concepting
(Privately Held; Marketing and Advertising industry)
April 2004 — January 2009 (4 years 10 months)
At OgilvyOne I have created and directed campaigns for Cisco, Sunsilk, Cancer Research UK, BP, Ford, Yahoo, IBM, Castrol, and Avis, and more. And pitched. And worked on winning pitches for easyJet, Avis, Chiquita and Castrol.
The Avis work win the account for Ogilvy, and won Gold at the IDM awards. The Cancer Research UK work delivered the best results for any of their campaigns - and Gold at Cannes. Great work for BP brought Cannes finalist certificates, as well as a D&AD book entry - the first ever interactive D&AD for Ogilvy. And the Cisco work - which includes a live broadcast into an online ad space - is a world first. This work also won a Grand Prix, another first for interactive work at Ogilvy.
For some years I lead BP digital primarily globally, but also including Corporate, Fuels, Rally, and Forecourt Services brands.
I’ve written and delivered substantial presentations to the Ogilvy Group, and established business relationships across the Ogilvy Group companies.
(Public Company; PUB; Marketing and Advertising industry)
June 1999 — April 2004 (4 years 11 months)
For five years as Interactive Creative Director at Saatchi & Saatchi London I lead the interactive creative department on national, European and global briefs for a vast amount of automotive, banking, charity and FMCG clients (the last time I tried to count I stopped at 50).
We developed interactive games and campaigns, including Saatchi & Saatchi’s first interactive TV advert - also a first for P&G’s beauty care. I picked up finalists certificates, and a DMA Gold for an online Saatchi graduate recruitment piece. We always originated the creative thought at Saatchi & Saatchi London. The execution we often outsourced, sometimes globally: It was an invaluable education in commissioning and managing third parties, from small local jobs to millions of Euros of work though international partners (who were a lot more accommodating after the dot com bust). As a consequence I often traveled throughout Europe, and sometimes North America.
(Online Media industry)
June 1998 — June 1999 (1 year 1 month)
I moved to London via New York and worked in an interactive TV Research and Development role dreaming up ideas for future TV applications - some of which are around today over a decade later.
(Privately Held; Internet industry)
July 1995 — May 1998 (2 years 11 months)
After graduating in 1995 with a degree in Graphic Design I went straight into my first job at a start-up interactive company called Amaze Ltd, and won their first international award. I enjoyed the design side, but started to take the initiative with presenting work to clients, managing workflow and output standards, and setting up content deals for clients - anything to make the final output better.
BA (Hons) , Graphi Design , 1992 — 1995
Micheal Lenz and I made LJMU's first (and maybe only!) ever degree show entirely on CD-ROM. We started in 1994 and included all graduating Graphic Designers, Illustrators and Animators in the class of 1995.
Liz Faber reviewed our CD-ROM in Creative Review.
I’ve won over 30 of the industry’s top awards, including the Grand Prix at the Revolution Awards, and Gold in DMA and Interactive DMA, Revolution, and Cannes Direct. I’ve been a Silver/Bronze/Finalist in many other award schemes around the world, including the Clio’s, Caples, One Show, New York Festivals, D&AD, Cyberlions, Campaign Direct, IMA, LIAA, Precision Marketing, and BIMAs.
I’ve developed industry firsts (for P&G at Saatchis); agency firsts for Ogilvy (Interactive Grand Prix and D&AD in-book); and a world’s first for Cisco.
I’ve judged my peer’s work - at D&AD in the websites category, and the New York Festivals Innovative Advertising category.