LinkedInOliver Whitford-Knight

Oliver Whitford-Knight

Senior Project Manager at Millward Brown

Location
London, United Kingdom
Industry
Marketing and Advertising
Previous
  1. The Pudding Bar,
  2. Millward Brown,
  3. Apple
318connections

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Background

Experience

Senior Project Manager

Millward Brown
– Present (7 months)

Co-Owner

The Pudding Bar
(7 months)Soho, London

Established London's first dessert bar as a pop-up in Soho.

Client Manager

Millward Brown
(1 year 11 months)London, United Kingdom

As Client Manager at Millward Brown Corporate I have led the the design and delivery of a variety of global research studies for a number of clients in the financial and related professional service sectors. Experienced in all phases of the research process including: proposal, pitch, client management, research design, execution, reporting and presentation.

• Managed several key areas of a $1m+ global awareness tracker for a big-4 professional services firm covering 8 markets and multiple stakeholders. Conducted analysis and reporting with internal clients to provide actionable recommendations for a $50m+ global advertising budget.

• Executed advertising copy testing for a global management consulting firm to inform creative development of a major advertising campaign. Personally conducted over 30 qualitative interviews with C-level executives of FTSE 100 and Fortune 500 brands.

• Successfully conducted a crisis audit for a brand involved in tax avoidance scandal to mitigate reputation fallout in a time-sensitive scenario.

• Developed research to help inform the launch of a major professional service firm’s strategy consulting arm and established several KPIs to benchmark future performance.

Specialist

Apple
(1 year 11 months)

Volunteer Experience & Causes

English Teaching Assistant - Thailand

British Council
(3 months)Education

Opportunities Oliver is looking for:

Causes Oliver cares about:

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