Nigel Maine

Digital Strategy & Marketing Consultant

Location: Watford, United Kingdom
Industry: Marketing and Advertising

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Nigel Maine's Overview

Current

Advisor at salesXchange
Director at Market & Motivate Ltd

Past

European Head of Marketing at Finpoint (UK) Ltd
Head of Marketing at Geonovo Limited
Head of Sales & Marketing at Clearvoice Consulting

Director of Sales & Marketing at Bush Hill Communications Ltd

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Education

Acland Burghley

Recommendations

1 person has recommended Nigel

Connections

500+ connections

Websites

Nigel has worked for some exceptional companies and created highly profitable strategies including automated digital solutions and more traditional off line approaches, all with one purpose in mind – to increase revenues!

Nigel has been providing business development consultancy as a contractor in one form or another for over 25 years and has helped start-ups and established businesses alike.

Specialties include:
• Integration for Landing Pages to Marketing Automation & CRM Integration
• Specialist online SaaS (on-page analysis, questionnaires & heat maps)
• Integrated Support Sites (Chat, Email, Telephone, iPad, iPhone & PC)
• New Business Development Strategies
• Marketing & Business Plan - Preparation & Implementation
• Full Service Marketing Consultancy
• Support for Start Ups & SMEs

Nigel is a committed and professional marketer with a wealth of current business and technology experience. From the preparation of business and marketing plans to the complete implementation, he has a clear focus for developing an enthusiastic team and delivering measurable ROI.

Advisor

salesXchange

Partnership; 1-10 employees; Marketing and Advertising industry

April 2013 – Present (3 months) Watford, United Kingdom

Start Up – Collaborative Marketing Strategy for SMEs to be launched in the UK in 2014 and rolled out to Europe 2016

Director

Market & Motivate Ltd

Partnership; 1-10 employees; Marketing and Advertising industry

September 2007 – Present (5 years 10 months) Watford

Market and Motivate Ltd combines marketing, technology and sales know-how to achieve effective new business generation. Consultancy/contracting services include:

• Digital B2B Marketing
• Business Development
• Marketing Automation
• Online Strategies
• Automating Sales

European Head of Marketing

Finpoint (UK) Ltd

Public Company; 11-50 employees; Financial Services industry

August 2012 – April 2013 (9 months) Westminster, London

FINPOINT (UK) Ltd provides online financial matchmaking between SME borrowers and both institutional and alternative lenders.

Nigel specified and executed a start-up marketing plan that saw Finpoint secure its first customer within 10 weeks and included:

• Advertising strategy, design and placement
• Copy-writing & Email Strategy
• PR & Social Media Strategy
• ION's LiveBall landing page software
• Net Results Marketing Automation Suite
• Salesforce CRM
• Zendesk Online Support

See the Finpoint Marketing Infographic below for a full explanation.

In addition, he implemented Google Analytics and Crazy Egg to assist in overall analytics.

Qualaroo, Wistra and Mailchimp were also used to improve customer experience and maximise data collection. All systems installed worked together and provided a complete end-to-end measurable marketing platform. Other activities included:

• Anglicised the German web site
• Developed CMS blog site
• European Business Development & Roll Out
• Sales & Marketing Strategies
• Brand development
• Web site traffic growth and UX
• Conversion Optimisation throughout
• Voiceovers, Radio Interviews & Public Speaking

Nigel also directed and designed the overall brief for the corporate powerpoint presentation that was specifically repurposed as separate web site videos for each target group (SME Borrowers, Lenders and Advisors).

Head of Marketing

Geonovo Limited

Public Company; 11-50 employees; Telecommunications industry

July 2011 – April 2012 (10 months) Slough, Berkshire

Manufacturers of Emergency GPS Mobile Phones for Telecare and Lone Worker Markets

• Marketing to B2B, B2C, Resellers, Channel Partners and their sales teams
• Designed infrastructure using Landing Page, Marketing Automation and CRM
• Corporate collateral, content & case studies
• Outbound marketing inc national press adverts and email
• Mobile marketing strategy using QR codes to landing pages
• Designed and implemented corporate and mini web site infrastructure
• Designed iPhone App to help support the sale of main product
• Created induction & training program for new sales team
• Prepared presentations & scripts for senior management & sales teams
• Liaison with necessary media industry suppliers including creative, technical & PR

Head of Sales & Marketing

Clearvoice Consulting

March 2000 – September 2007 (7 years 7 months)

A telecoms consultancy providing specialist solutions

• Devised and implemented online quotation and services booking system.
• Established a multi-touch strategy which consistently secured new business.
• Created an online voice recording demonstration site
• Demo site won business with major financial services organisations in UK and IOM
• Launched an Affiliate Marketing strategy for new businesses
• Founded The Good Business Group networking in Watford

Director of Sales & Marketing

Bush Hill Communications Ltd

February 1993 – February 2000 (7 years 1 month)

A telecoms reseller providing Contact Centre, Voice Recording & Videoconferencing

• Implemented full CRM solution for sales team including integrated dialling
• Introduced business process workflow to enhance all aspects of the business
• Unique automated marketing strategy achieved above average t/o per head