Product Manager, whatcar.com at Haymarket Consumer Media
London, United Kingdom
- Current
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- Product Manager, whatcar.com at Haymarket Consumer Media
- Past
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- Online Publishing Manager at Haymarket Consumer Media
- Assistant Online Publishing Manager at Haymarket Consumer Media
- Online Publishing Executive at Haymarket Consumer Media
- Sales Executive at Haymarket Consumer Media
- Education
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- University of Wales, Bangor
- William Morris Academy
- Recommended
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9 people have recommended Nicholas - Connections
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212
connections
- Industry
- Publishing
- Websites
Nicholas Flood’s Summary
- Launched several market leading websites in recruitment and consumer markets.
- Online publisher with strong experience in website analytics, product development and online brand management.
- Vast experience in account management and relationship building
- Experience managing 6 figure online marketing budgets across various channels.
- Extensive experience with custom and open source CMS systems inducing Joomla and Drupal.
- Detailed knowledge of trend analysis, business forecasting and managing multi million pound website budgets ensuring delivery of overall financial contribution.
- Cert IDM qualified in digital marketing techniques (Cert DigM ).
Nicholas Flood’s Specialties:
- Organic search engine marketing
- Search engine PPC marketing
- Social media marketing
- Account management and commercial negotiations
- Product & brand development
- Strong understanding and experienced use of website analytic programs including NedStat (SiteStat)and Omniture (Hitbox)
- Usability
- Accessibility
Nicholas Flood’s Experience
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Product Manager, whatcar.com
Haymarket Consumer Media
(Privately Held; Publishing industry)
October 2009 — Present (4 months)
- Entirely responsible for the development of a rolling 2 year digital product roadmap. This covers all aspects including conception, research, marketing and overall product success.
- Responsible for all digital marketing strategies from the planning to execution stage. These strategies include tactical areas such as PPC, SEM, Email & offline.
- Investigating and recommending innovative digital product ideas to various levels of the company.
- Responsible for managing the What Car? brand online and across all social networking sites.
- Tracking and analysing the competitor's digital products and marketing activity to improve whatcar.com's performance in key areas.
- Helping identify up-coming trends and strategies in the digital space to improve commercial performance across display and classified products.
- Responsible for bridging the gap between core business units and the technology team.
- Management all digital suppliers and partner relationships. -
Online Publishing Manager
Haymarket Consumer Media
(Publishing industry)
March 2008 — October 2009 (1 year 8 months)
Online Publishing Manager across whatcar.com , autocar.co.uk and evecars.com
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Assistant Online Publishing Manager
Haymarket Consumer Media
(Publishing industry)
August 2007 — March 2008 (8 months)
Assistant Online Publishing Manager across whatcar.com , autocar.co.uk and evecars.com
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Online Publishing Executive
Haymarket Consumer Media
(Publishing industry)
September 2006 — August 2007 (1 year )
Online Publishing Executive across whatcar.com , autocar.co.uk and evecars.com
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Sales Executive
Haymarket Consumer Media
(Publishing industry)
September 2005 — September 2006 (1 year 1 month)
Sales Executive across What Car? and What Car? New Car Guide magazine.
Nicholas Flood’s Education
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University of Wales, Bangor
Psychology (BSc) , 2002 — 2005
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William Morris Academy
Psychology, Biology, IT, English Lit 2000 — 2003
Additional Information
Nicholas Flood’s Websites:
Nicholas Flood’s Interests:
digital photography, online marketing, online communities, viral marketing, cooking, PPC, digital publishing, technology, apple, data strategy, reading, networking, SEO, psychology
Nicholas Flood’s Groups:
British Psychological Society
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University of Wales - Bangor ALUMNI -
Association of Online Publishers -
The Institute of Direct Marketing (IDM) -
Motoring Jobs
Nicholas Flood’s Honors:
IDM Certificate in digital marketing (Cert DigM)
Nicholas Flood’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
