e-Marketing Manager
Sheffield, United Kingdom
- Current
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- E-Marketing Manager at RLNYH
- Past
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- Marketing Executive at Ebuyer
- Internal Communications at Insight
- Pre-Press Production Manager at Insight Direct
- Education
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- North Notts College
- Tel Aviv University
- Birmingham City University
- Recommended
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- Industry
- Design
Naomi Goldsmith’s Experience
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E-Marketing Manager
RLNYH
(Non-Profit; International Affairs industry)
May 2008 — Present (1 year 9 months)
Responsible for the coordination of all marketing and communication activities and campaigns of the RLNYH Ltd to SME businesses, education institutions, and public sector organisations in the Yorkshire & Humber region, plus participating in any further commercial development of the business.
>>To develop strategic digital marketing campaigns to targeted lists and to measure campaigns through appropriate measurement tools.
>>To execute marketing and communication activities including customer facing messages, online communications, advertising campaigns and other promotional activities including sales and technical training materials.
>>Working with Business Managers to establish quarterly planning campaigns plus scheduling, quarterly stakeholder communication and post-campaign analysis.
>>To raise awareness of RLNYH brand through social networking activities, link building and blog activities.
>>Liaising with the web programming team, ensuring that the design of http://www.rlnyh.com is current at all times. Developing the web content, design and user ability to ensure RLNYH services and products are communicated effectively.
>>Ensuring that http://www.rlnyh.com is effective through SEO, keyphrases and website optimisation tools through Google Analytics.
>>Liaising with external copywriters, and marketing agencies to support company PR and advertising.
>>Writing and distributing press releases, news articles and director messages for RLNYH activities.
>>Organising and attending events and exhibitions. -
Marketing Executive
Ebuyer
(Privately Held; Retail industry)
October 2003 — April 2008 (4 years 7 months)
Working as part of a large marketing and communication team for a UK online IT reseller. Supporting the Marketing Director in the delivery of approved online and offline marketing strategies to increase brand awareness to gain UK market share.
>>Responsible for the development and strategic positioning of commercial web banners for company website.
>>Responsible for development and delivery of B2B and B2C e-marketing campaigns and to deliver analysis reports to Product Management and the Marketing Manager.
>>Liaising with Product Management to discuss current B2C and B2B product mix for daily and weekly communication campaigns through online and offline marketing activities.
>>To liaise with 3rd Party vendors to ensure vendor portals within the main website are current with new products, vendor information and contacts.
>>Responsible for coordination and creative print advertising in IT publications with product mix supplied by Product Management.
>>To provide creative and strategic input to brand building and product awareness through new marketing avenues.
>>Writing and distributing press releases, news articles and director messages for Ebuyer activities. -
Internal Communications
Insight
(Public Company; NSIT; Information Technology and Services industry)
2000 — 2003 (3 years )
Working as part of a large communications team with a Global IT Reseller. Supporting the International Communications Manager to effectively deliver timely information and corporate communications to staff across four UK locations.
>>To deliver regular communication for all staff through a range of marketing channels, ensuring easy access and consistency of messages.
>>To ensure news items are collated from departments and information is disseminated effectively through e-bulletins.
>>Liaising with web team to continually develop effective international communication tool and ensure to meets the needs of the audience.
>>To help co-ordinate annual and monthly company events and awards through planning, budgets, creative communication and liaising with external suppliers to ensure quality of service. Also organising and running management seminars throughout the year as directed by Board of Directors.
>>To accompany Internal Communications Manager on company location visits to ensure internal company brand is consistent throughout.
>>Writing and distributing press releases, news articles and director messages for Insight Direct activities. -
Pre-Press Production Manager
Insight Direct
(Public Company; NSIT; Information Technology and Services industry)
1995 — 2000 (5 years )
Reporting to the Managing Director and heading a small team of creative pre-press designers to ensure the monthly production and delivery of the B2B and B2C printed catalogues via direct mail.
>>Design management of the company catalogue system to insure timely and accurate project completion of two product catalogues per month both for B2B and B2C marketing activity.
>>Liaise directly with Product Management to ensure correct and timely and effective product offerings to ensure market share.
>>Communicate project status with Senior Management and Product Management on a monthly basis
>>Manage quality assurance of in-house image reproduction using 4 colour output and CTP.
>>Management of production schedules with printers and co-ordinate budgets with Senior Management.
>>Ensure accuracy of print, paper, and external supply purchase orders and invoices.
Naomi Goldsmith’s Education
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North Notts College
City Guilds 730 Teaching Certifcate 2000 — 2002
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Tel Aviv University
Hebrew Language , 1995 — 1996
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Birmingham City University
BA (Hons) , Fashion and Textile Design , 1990 — 1993
- Activities and Societies:
- Majored in Print Design for Fabric - extra element taken in Computer Aided Design
Additional Information
Naomi Goldsmith’s Interests:
Digital Design, Email Marketing, Gardening (organic vegetables), reading autobiographies, community work
Naomi Goldsmith’s Honors:
> - Total Employee Commitment Award - Insight 2001
> - Presidents Club - Insight 2001
Naomi Goldsmith’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
