LinkedInPaul Bland

Paul Bland

Digital Associate Director at MediaCom

London, Greater London, United Kingdom
Marketing and Advertising
  1. MediaCom
  1. Equi=Media,
  2. Vector Direct
  1. University of the West of England
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Digital AD EMEA, Associate Director

– Present

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Digital AD EMEA, Associate Director

– Present (2 years 5 months)London, United Kingdom

Media Group Head

(1 year 2 months)

Responsible for the quality of the media team research, planning and campaign execution, working closely with the Head of Media & Social to plan and implement training, work with media managers to assure quality of their team’s work and maintain the dept. profitability whilst delivering to KPI’s

• Leading the Media Team’s planning & reporting across client sectors (B2B, Finance, Travel, Retail & Technology).
• Championing Equi=Media implementation of platform trading through DSP’s, bid-based networks & social platforms
• Oversee execution of the media teams new business response to briefing, and involved in pitching process
• Development of internal systems and reporting capability to deliver strong process and delivery of results and analysis to clients
• Provide training and leadership across planning, campaign research, and execution across the team and business.

Media Manager

(3 years 1 month)

As a Media Exec, and then Media Manager I gained extensive media experience planning, delivering and analysing campaigns from beginning to end. Responsible for producing research and reasoning to maximise return on investment for clients, delivering the campaign as planned and analysing performance in line with targets, and communicating these stages to clients externally and to key stakeholders internally.
Delivering online campaigns including Display, Affiliates, Email and Lead Generation, along with occasional traditional media planning; Press, Radio and Outdoor.

Media Planner / Assistant Brand Manager

Vector Direct
(1 year 1 month)

As Media Coordinator for Vector Direct I was responsible for effective online and DRTV buying. The role involved in-depth analysis and negotiation to provide the most cost-effective advertising solution for the company and products. Within this role my significant achievements involved launching a successful affiliate campaign, optimising performance and reduced costs of Vectors search engine marketing and increased and optimised television advertising.
The position also required a significant understanding of data analysis which enabled purchasing decisions and presentation of this analysis in a variety of different ways, to all levels of the organisation. Significantly this involved adding an interpretation of the results when reporting to colleagues and management globally.


  • Media Planning
  • Social Media Marketing
  • Digital Media
  • Media Buying
  • Media Measurement
  • Digital Marketing
  • Media Negotiation
  • Online Acquisition
  • Demand Side Platform
  • Ad Exchanges
  • Real-Time Bidding
  • RTB
  • Display Campaigns
  • Attribution Modeling
  • Negotiation
  • Display Advertising
  • Advertising
  • SEM
  • Mergers & Acquisitions
  • PPC
  • Online Advertising
  • Lead Generation
  • Media Evaluation
  • See 8+  See less


Wootton Bassett School


Digital Media professional, harnessing technology, data & innovation for clients.

Specialties:Online advertising planning & buying

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