Paul Bland
Media Group Head
- Location
- Swindon, United Kingdom
- Industry
- Marketing and Advertising
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Paul Bland's Overview
- Current
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- Media Group Head at Equi=Media
- Past
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- Media Manager / Executive at Equi=Media
- Product Manager at The Consortium
- Media Planner / Assistant Brand Manager at Vector Direct
- Education
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- University of the West of England
- Wootton Bassett School
- Recommendations
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1 person has recommended Paul
- Connections
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140 connections
- Websites
Paul Bland's Experience
Media Group Head
Equi=Media
Privately Held; 11-50 employees; Marketing and Advertising industry
June 2011 – Present (1 year)
Responsible for the quality of the media team research, planning and campaign execution, working closely with the Head of Media & Social to plan and implement training, work with media managers to assure quality of their team’s work and maintain the dept. profitability whilst delivering to KPI’s
• Leading the Media Team’s planning & reporting across client sectors (B2B, Finance, Travel, Retail & Technology).
• Championing Equi=Media implementation of platform trading through DSP’s, bid-based networks & social platforms
• Oversee execution of the media teams new business response to briefing, and involved in pitching process
• Development of internal systems and reporting capability to deliver strong process and delivery of results and analysis to clients
• Provide training and leadership across planning, campaign research, and execution across the team and business.
Media Manager / Executive
Equi=Media
Privately Held; 11-50 employees; Marketing and Advertising industry
June 2008 – June 2011 (3 years 1 month)
As a Media Exec, and then Media Manager I gained extensive media experience planning, delivering and analysing campaigns from beginning to end. Responsible for producing research and reasoning to maximise return on investment for clients, delivering the campaign as planned and analysing performance in line with targets, and communicating these stages to clients externally and to key stakeholders internally.
Delivering online campaigns including Display, Affiliates, Email and Lead Generation, along with occasional traditional media planning; Press, Radio and Outdoor.
Product Manager
The Consortium
September 2007 – June 2008 (10 months)
The role primarily involved identifying and marketing products for The Consortium’s target markets through a number of channels; catalogue, direct mail, online and e-mail. Other aspects of the role involved identifying suitable products and working with suppliers to keep up to date with the latest product offering. The role also involved creating product and catalogue copy text, proofing materials before printing, and managing on-going projects such as mini-brochures or online campaigns.
Media Planner / Assistant Brand Manager
Vector Direct
September 2006 – September 2007 (1 year 1 month)
As Media Coordinator for Vector Direct I was responsible for effective online and DRTV buying. The role involved in-depth analysis and negotiation to provide the most cost-effective advertising solution for the company and products. Within this role my significant achievements involved launching a successful affiliate campaign, optimising performance and reduced costs of Vectors search engine marketing and increased and optimised television advertising.
The position also required a significant understanding of data analysis which enabled purchasing decisions and presentation of this analysis in a variety of different ways, to all levels of the organisation. Significantly this involved adding an interpretation of the results when reporting to colleagues and management globally.
Paul Bland's Skills & Expertise
Paul Bland's Education
University of the West of England
BA, Business Administration
2003 – 2006
Wootton Bassett School
1997 – 2003
Paul Bland's Additional Information
- Websites:
- Groups and Associations:
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Paul Bland's Summary
Digital Media professional, harnessing technology, data & innovation for clients.
Specialties
Online advertising planning & buying
Contact Paul for:
- job inquiries
- expertise requests
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