Paul Bland

Paul Bland

Digital Associate Director at MediaCom

Location
London, Greater London, United Kingdom (London, United Kingdom)
Industry
Marketing and Advertising

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Paul Bland's Overview

Current
  • Digital AD EMEA, Associate Director at MediaCom
Past
  • Media Group Head at Equi=Media
  • Media Manager at Equi=Media
  • Media Planner / Assistant Brand Manager at Vector Direct
Education
Connections

423 connections

Websites

Paul Bland's Experience

Digital AD EMEA, Associate Director

MediaCom

Public Company; 5001-10,000 employees; Marketing and Advertising industry

August 2012Present (2 years 2 months) London, United Kingdom

Media Group Head

Equi=Media

Privately Held; 51-200 employees; Marketing and Advertising industry

June 2011July 2012 (1 year 2 months)

Responsible for the quality of the media team research, planning and campaign execution, working closely with the Head of Media & Social to plan and implement training, work with media managers to assure quality of their team’s work and maintain the dept. profitability whilst delivering to KPI’s

• Leading the Media Team’s planning & reporting across client sectors (B2B, Finance, Travel, Retail & Technology).
• Championing Equi=Media implementation of platform trading through DSP’s, bid-based networks & social platforms
• Oversee execution of the media teams new business response to briefing, and involved in pitching process
• Development of internal systems and reporting capability to deliver strong process and delivery of results and analysis to clients
• Provide training and leadership across planning, campaign research, and execution across the team and business.
 

Media Manager

Equi=Media

Privately Held; 51-200 employees; Marketing and Advertising industry

June 2008June 2011 (3 years 1 month)

As a Media Exec, and then Media Manager I gained extensive media experience planning, delivering and analysing campaigns from beginning to end. Responsible for producing research and reasoning to maximise return on investment for clients, delivering the campaign as planned and analysing performance in line with targets, and communicating these stages to clients externally and to key stakeholders internally.
 
Delivering online campaigns including Display, Affiliates, Email and Lead Generation, along with occasional traditional media planning; Press, Radio and Outdoor.

Media Planner / Assistant Brand Manager

Vector Direct

September 2006September 2007 (1 year 1 month)

As Media Coordinator for Vector Direct I was responsible for effective online and DRTV buying. The role involved in-depth analysis and negotiation to provide the most cost-effective advertising solution for the company and products. Within this role my significant achievements involved launching a successful affiliate campaign, optimising performance and reduced costs of Vectors search engine marketing and increased and optimised television advertising.
 
The position also required a significant understanding of data analysis which enabled purchasing decisions and presentation of this analysis in a variety of different ways, to all levels of the organisation. Significantly this involved adding an interpretation of the results when reporting to colleagues and management globally.

Paul Bland's Skills & Expertise

  1. Media Planning
  2. Social Media Marketing
  3. Digital Media
  4. Media Buying
  5. Media Measurement
  6. Digital Marketing
  7. Media Negotiation
  8. Online Acquisition
  9. Demand Side Platform
  10. Ad Exchanges
  11. Real-Time Bidding
  12. RTB
  13. Display Campaigns
  14. Attribution Modeling
  15. Negotiation
  16. Display Advertising
  17. Advertising
  18. SEM
  19. Mergers & Acquisitions
  20. PPC
  21. Online Advertising
  22. Lead Generation
  23. Media Evaluation

View All (23) Skills View Fewer Skills

Paul Bland's Education

University of the West of England

BA, Business Administration

20032006

Wootton Bassett School

19972003

Paul Bland's Summary

Digital Media professional, harnessing technology, data & innovation for clients.

Specialties

Online advertising planning & buying

Contact Paul for:

  • job inquiries
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  • business deals
  • getting back in touch

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