Mark Edmondson

Current

SEO Executive at Guava
Linking Strategist at Guava
Web Strategy at Lizard Loops

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Education

King's College London, U. of London

Recommended

3 people have recommended Mark

Connections

96 connections

Industry

Internet

Websites

My Posterous Weblog

Mark Edmondson’s Summary

SEO Executive working on enterprise level projects: onsite optimisation consultancy and strategy to get quality links.

Working on large household brands including finance, travel, jobs, ecommerce and music verticals, optimising for the most competitive search terms in the UK. Results driven. Proven success in high volume generic keywords.

Resident in-house social media pioneer: What works for your business? Monitoring, analysis, targeting, account set-up, employee social media policies, content consultation, recommended tools and methods.

Analytics: Full competitor analysis utilising self designed automated tools working with Google Analytics, traffic data, keyword analysis, monitoring of links and buzz.

Linking: Goal to find the true quality links that will have direct results without relying on a scattergun approach. Full transparency of link-building with reports given of every link approached and found. Coordinating with marketing and PR for a consistent campaign. Cross agency support. Broad approach to link-building to increase your volume of back-links through a diverse portfolio - full understanding of social media marketing and how and where to apply it for a business.

Knowledge of black/grey hat techniques without reliance upon them - all success for top 5 positions have been with white-hat techniques for true long term benefits.

Staff Workshops on social media, link building and on-site SEO carried out with your copywriters and staff to show you how to fully utilise for your business.

Guava UK takes an integrated approach to achieving the best possible coverage via SEO on major search engines. Brings not only ten years experience helping clients achieve their long-term brand and marketing objectives, but also tried and tested internal tool sets and methodology.

Mark Edmondson’s Specialties:

SEO, SMO, Linking, Link baiting, google analytics, site migration, keyphrase research, social media campaigns

Mark Edmondson’s Experience

SEO Executive

Guava

(Privately Held; GUAVA.CO; Marketing and Advertising industry)

September 2008 — Present (1 year 5 months)

On and off-site consultancy to drive more business from organic search.
Linking Strategist

Guava

(Privately Held; 11-50 employees; Marketing and Advertising industry)

May 2008 — Present (1 year 9 months)

Neutralize rebranded and joined Guava Group
Web Strategy

Lizard Loops

(Media Production industry)

January 2006 — Present (4 years 1 month)

Website and Online Music strategy.

Mark Edmondson’s Education

King's College London, U. of London

MSCi , Physics , 1998 — 2002

Statistical mechanics, cosmology, IT programming, thermodynamics, Chaos, Astronomy as well as Mathematics.