Serena Mariani

Social Media Marketer & Project Manager

Location: London, United Kingdom
Industry: Marketing and Advertising

As a LinkedIn member, you'll join 225 million other professionals who are sharing connections, ideas, and opportunities.

See who you and Serena Mariani know in common
Get introduced to Serena Mariani
Contact Serena Mariani directly

View Serena's full profile

Serena Mariani's Overview

Current

Founder and Editor at Into The F-World

Past

Manager, Digital at GolinHarris
Digital Strategist- Online & Social Media Associate Consultant at APCO Worldwide
Senior Account Executive at Social Fuel Ltd

Account Executive - Business Unit Marketing at MS&L Worldwide - Publicis
Communications & Marketing - PwC Advisory, Financial Services at PricewaterhouseCoopers
Procter & Gamble - Marketing & External Relations Trainee at P&G
Journalism Trainee - Foreign Affairs at ANSA press agency

see less

see all

Education

Sole 24Ore Business School
University of Vermont
Università degli Studi di Trieste

Université de Liège
Liceo "Gabriele D'Annunzio"- Pescara

see less

see all

Recommendations

2 people have recommended Serena

Connections

500+ connections

Websites

Award-winning communications professional, with a strong background in marketing and a focus on digital and social media. Currently available for distance freelance and consulting work, please get in touch to discuss how to start your social media presence or bring it to the next level.

Current and past clients include: P&G (Max Factor, Lacoste Fragrances), Subway Arabia, Reckitt Benkiser (Vanish, Air Wick), Unilever.

During my 6+ years experience both in-house and in agencies, I have acted as a social media lead on complex, national and multi-country communications campaigns, both as project manager and client interface. I have been a "Digital ambassador" within companies and I am an experienced trainer.

Areas of expertise:

• Social media content strategy; management of content and design for Facebook, LinkedIn (Pages, Groups, Answers), blogs and websites, Facebook applications.
• Strong analytical thinking; copy writing, communications and presentation skills.
• Software: Sysomos MAP, Radian6 and other online monitoring tools, Google Analytics, Google Adwords, Microsoft Office, Photoshop and InDesign (basic).
• Fluent in English, French and Italian. Conversational Spanish and beginner Chinese (Mandarin). I have lived and worked in 5+ countries and have a keen sense of cultural nuances in communications.

I also have a food & lifestyle blog where I hone my writing, design and UX skills - visit me at intothefworld.com

Mark Hanson Award 2012 - "Best and most promising under 30 communicator"

SoMeComms Awards- the UK Social Media Communications Awards
- October 2012
[From the SoMeComms website] With the Mark Hanson Award we want to recognise the new wave of bright and talented 21st Century communicators who are currently making their mark on the industry.

Instructor at General Assembly - London
- June 2013 to Present
Team Members: Serena Mariani

I teach Content Marketing classes at General Assembly in London.

Founder and Editor

Into The F-World

April 2012 – Present (1 year 3 months) London, United Kingdom

• Creator of and main contributor to Into The F-World, a food and lifestyle blog
• Design and build of website (WP platform- customisation of template)
• Promotion of content through social media tools (Twitter, Instagram and Facebook)
• Guest writer for Bookatable.co.uk, online magazine Completely London and others
• Collaboration with supperclubs and pop-up restaurants as front of house and promoter
• Networking with food media and bloggers, producers and restaurateurs to keep abreast of current and future food and lifestyle trends

Manager, Digital

GolinHarris

Public Company; 501-1000 employees; IPG; Public Relations and Communications industry

December 2012 – April 2013 (5 months) London, United Kingdom

Digital Strategist- Online & Social Media Associate Consultant

APCO Worldwide

Privately Held; 501-1000 employees; Public Relations and Communications industry

December 2011 – December 2012 (1 year 1 month) London, United Kingdom

My role involved a mix of client services and project management for a variety of global clients (with a focus on Europe and MENA) in the private and public sectors.
My activities included:
• Integrated online communication strategies (creation and implementation, from planning to monitoring and evaluation)
• Help clients monitor and participate in online conversations; influencer mapping, blogger outreach, community management.
• Working with user experience, content production, design and development team members.
• Contribution to New Business activities and pitches, through research and strategic advice on how to integrate social media into communications and public affair campaigns.

Senior Account Executive

Social Fuel Ltd

Privately Held; 11-50 employees; Marketing and Advertising industry

March 2011 – December 2011 (10 months)

Social Fuel is a digital agency that specialises in social media. We help many types of business operations use social media technology to improve performance, communication and customer engagement. Clients include Reckitt Benckiser, YouTube, Sennheiser and One Young World.

Account Executive - Business Unit Marketing

MS&L Worldwide - Publicis

Public Company; 1001-5000 employees; Public Relations and Communications industry

November 2009 – February 2011 (1 year 4 months)

Serving several accounts in Consumer Goods (Beauty Care, Food & Bev, Baby Care) markets for P&G and other multinational clients with PR and MarCom activities, on and offline.

- Specialties: Digital PR, new media and blogosphere engagement.

Communications & Marketing - PwC Advisory, Financial Services

PricewaterhouseCoopers

Partnership; 10,001+ employees; Accounting industry

2009 – 2009 (less than a year)

External and Internal Communications, press office and Media Relations for the Financial Services practice.
Developing stories and newsworthy content from PwC proprietary research and making headlines by pitching to relevant media outlets (top Italian economic newspapers).

Procter & Gamble - Marketing & External Relations Trainee

P&G

Public Company; 10,001+ employees; PG; Consumer Goods industry

2007 – 2009 (2 years)

July 2008- Dec 2008- Assistant Brand Manager (Intern) on LINES Pads
Business Analysis, Sales forecasting, In-store and Online promotional Activities Management.
Sept 2007 - June 2008 Influencer Marketing & Brand PR on P&G Prestige Products (Fragrances)
PR and In-store activities planning and execution, in collaboration with external PR agencies.

Journalism Trainee - Foreign Affairs

ANSA press agency

Privately Held; 1001-5000 employees; Publishing industry

2004 – 2005 (1 year) Rome (Italy) and Rabat (Morocco)

English
(Full professional proficiency)
French
(Full professional proficiency)
Spanish
(Limited working proficiency)
Italian
(Native or bilingual proficiency)
Chinese
(Elementary proficiency)

View All (31) Skills View Fewer Skills

Volunteer Experience
- Volunteer & Donor
  
  AVIS (Italian Association of Blood Donors)
  - Health
  January 2001 – present (12 years 6 months)
Volunteer Interests
- Causes I care about:
  - Arts and Culture
  - Education
  - Health
  - Social Services
- Organizations I support:
  - AVIS (Italian Association of Blood Donors)
  - UNICEF
  - Breast Cancer Campaign