Lincoln Graham

Current

• Digital Marketing Manager & Strategist - Lucozade at GlaxoSmithKline

Past

• Senior Data Planner & Analyst at Global Beach Group
• Senior Developer at Global Beach Group
• Web Developer at XM London

• Web Designer at RAW Communications
• Web Designer & Developer at Financial Services Authority
• Branch Manager at Incredible Connection
• 2nd Lieutenant at South African Defense Force

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Education

• Birkbeck, U. of London
• Capricorn High

Recommended

3 people have recommended Lincoln

Connections

219 connections

Industry

Online Media

Lincoln Graham’s Experience

• Digital Marketing Manager & Strategist - Lucozade

  GlaxoSmithKline

  (Public Company; 10,001 or more employees; GSK; Pharmaceuticals industry)

  July 2008 — Present (1 year 7 months)

  Lucozade is the 7th biggest grocery brand in the UK and dominates the energy and sport drinks category. I am responsible for making the marketing department more digitally focused and help setup an environment in which it can operate. Other responsibilities include:
  • Creating overall digital platforms and strategic media opportunities for the Lucozade brand, and for the separate product ranges.
  • Developing new procedures within the marketing department while further designing unique use of digital media.
  • Work with the supporting agencies to optimise search engine marketing, and challenge their ideas of digital and how it will impact on the more traditional ways in which they operate.
  • Consistently lead and organise ongoing workshops with the marketing team to help them understand the constantly evolving digital landscape.
  • Oversee internal departments and suppliers to improve systems and processes that currently make running digital within the department challenging.

• Senior Data Planner & Analyst

  Global Beach Group

  (Privately Held; 51-200 employees; Internet industry)

  November 2003 — July 2008 (4 years 9 months)

  I set up a data planning and analysis department to focus on the use and management of data within the agency. This included:
  • Setup of a data insight department to integrate with the various areas of the agency.
  • Analyse and proposing a technical data infrastructure within the company.
  • Offering consultation to internal business teams and clients (Jagur, Land Rover, Bentley) on website performance and campaign strategy.
  • Managing data sharing between Global Beach and clients/third parties.
  • Guardian of Global Beach’s CRM application - Keycast Customer.
  • Creating global digital eCRM strategies for clients.
  • Develop best practices and standards when it comes to data management.

• Senior Developer

  Global Beach Group

  (Privately Held; 51-200 employees; Internet industry)

  2003 — December 2006 (3 years )

  I climbed my way up the development teams ladder - working on great brands like Jaguar, Land Rover, Aston Martin, Bentley, B&W, Financial Times. The project that notably stands out is the role I played in developing a eCRM solution for our clients to us for lead generation. Currently it is globally deployed on 5 brands and has over 2 million users registered. It's from this project that I got a taste of online CRM and the challenges surrounding it. Hence my move into Data Planning and Analysis - the strategy side of it is more challenging.

• Web Developer

  XM London

  (Privately Held; 11-50 employees; Internet industry)

  January 2003 — October 2004 (1 year 10 months)

  XM London was the first digital agency I worked for. I worked in the development team where I worked on various websites. Most notably, The Royal Family's website, the UK Prime Minister's website, British American Tobacco, Diageo, Platinum Guild, and The Home Office. Platinum Guild stood out as the most challenging as I was the key developer on a global site that was translated into 6 languages.

• Web Designer

  RAW Communications

  (Internet industry)

  2001 — 2002 (1 year )

  I was an in house designer and developer being responsible for the redesign of the corporate website and the propriety online video viewing application. RAW Communications provided video via a satellite network to major fund managers and brokers.

• Web Designer & Developer

  Financial Services Authority

  (Government Agency; 5001-10,000 employees; Government Administration industry)

  May 1999 — December 2000 (1 year 8 months)

  Design and development of an Intranet site to support the General Council department during the drafting of the Financial Services and Markets Act. This involved collating all documentation related to the legislation and making it available through an Intranet site for reference.

• Branch Manager

  Incredible Connection

  (Public Company; 1001-5000 employees; Retail industry)

  January 1996 — November 1998 (2 years 11 months)

  In South Africa I worked for Africa's biggers computer software and hardware retailer - Incredible Connection. I grew in the ranks from sales assistant to later branch manager - manning a store with a staff of 25 people. I moved around a lot in the company once head office poached my from the franchise I started in. At one point I did a roadshow in a custom built van to promote mutli-media. It was at the end of this period I decided to immigrate to the UK.

• 2nd Lieutenant

  South African Defense Force

  (Government Agency; 10,001 or more employees; Military industry)

  January 1992 — December 1992 (1 year )

  After school joined the army - it was conscription. Did my rank course in the mechanised infantry for the first 6 months and became a 2nd Lieutenant. There after was deployed for the remainder 6 months with my platoon. Best years of my life I don't want over.

Lincoln Graham’s Education

• Birkbeck, U. of London

  BA , Film & Media , 2002 — 2006

  2-1 Degree - studying part-time. Mainly focused on the media subjects.
  Subjects list:
  - Multimedia (Practical)
  - Film studies (Introduction, Film: Narrative & genre)
  - Introduction to media studies
  - Media & society
  - Globalisation & media cultures
  - Journalism & politics
  - Research methods
  - Documentaries
  - Broadcast journalism
  - Final year dissertation (81% - Internet and eDemocracy)

• Capricorn High

  1985 — 1995

  Activities and Societies:

  School and hostel prefect, First team athletics/rugby/swimming, Academic colours (pro-eruditione), Full colours for athletics/drama, School's fundraising chairman