Pro-Blogger, Social Media Expert, and Marketing Professional
Coventry, United Kingdom
- Current
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- Freelance Blogger at lastminute.com
- eMarketing Executive at Bluesky Interactive
- Website Contributor at Bitchbuzz
- Pro-Blogger (Fashion) at Bagbunch
- Contributing Writer at Independent Fashion Bloggers
- Marketing Assistant at Hospira Leamington Spa
- Past
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- Editorial writer at Forty2 Digital
- Freelance Editorial Writer at Truly London Ltd
- Freelance writer at queensofvintage.com
- Regular contributor at www.largom.com
- Graphic Design at 2008 Lancaster University
- Call Campaigner/Office Assistant/Database Assistant at Lancaster University
- Sales Assistant at Fashion Direct Fashion Direct Ltd
- Lifeguard/Assistant Swimming Teacher at Kelly Enterprises
- Education
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- Lancaster University
- Recommended
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6 people have recommended Lauren - Connections
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58
connections
- Industry
- Marketing and Advertising
- Websites
Lauren Cooke’s Summary
I began my fulltime marketing career in July of 2008, fresh out of a strong academic background of Psychology (2:1 Hons) at university.
I am currently an eMarketing Executive within a small yet well respected Web Marketing and Web Design company. I am currently responsible for SEO article/blog writing and content development, as well as managing Adwords/Analytics. In addition to this side of the job I also am the in-house social media expert, source of all knowledge of social media marketing and networking, both for brand development and selling.
Within this position, I have a number of responsibilities, including but not limited to: campaign management, copy approval, copywriting, link building, ad generation, social media initiatives, publication identification, blog creation and more.
My area of speciality is actually very broad and comprehensive. I have deliberately gained generic and extensive experience with top London advertising agencies, in press offices, and liaising with agencies. To further this knowledge, I am completing my self-funded CIM Professional Certificate 2009-2010, Adwords professional exam in December 2009, and have worked as a Marketing Assistant for a year within the pharmaceutical industry.
Outside work I have made the decision to keep up my well-rounded skill set by freelancing mainly in the fields of copy, editing and proofreading. Alongside pro-blogger work, fashion writing and extensive editorial assignments, I also manage a personal blog and number of other sites to effectively channel my obsession with fashion, social media, travel and life in general. This interest has sparked an enthusiasm for web-copy and other web based marketing/activity.
You can visit my online curriculum vitae at http://laureneacooke.extendr.com to see a list of all the places where I am represented on online social media.
Lauren Cooke’s Specialties:
Copywriting (Web-copy, hard-copy, publications, blogs), Pro-blogging, proofreading, publication design, presentation design, artwork briefing, photography, commissioning, research, publishing, events management, conventions, and incentives, campaign management, adwords, social media marketing (Twitter, Digg, Facebook, blogging etc).
Lauren Cooke’s Experience
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Freelance Blogger
lastminute.com
(Privately Held; Leisure, Travel & Tourism industry)
February 2010 — Present (2 months)
Select blogger for reputable Travel and Lifestyle website/company, LastMinute.com, writing on a miscellany of topics for the LastMinute.com blog.
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eMarketing Executive
Bluesky Interactive
(Marketing and Advertising industry)
November 2009 — Present (5 months)
I am currently responsible for SEO article/blog writing and content development, as well as managing Adwords/Analytics. I hold the relevant Google Adwords qualification, as well as the Microsoft AdExcellence qualification. In addition to this side of the job I also am the in-house social media expert, source of all knowledge for social media marketing and networking, both for brand development and selling.
Within this position, I have a number of responsibilities, including but not limited to: campaign management, copy approval, copywriting, link building, ad generation, social media initiatives, publication identification, blog creation and more.
I founded, setup and run the automotive blog, http://theblogaboutcars.com, achieving a pagerank 3 within 2 months of being established. -
Website Contributor
Bitchbuzz
(Writing and Editing industry)
November 2009 — Present (5 months)
Official contributor to wellknown women's website, Bitchbuzz, a lifestyle website for women that spotlights the best in style, food, sex, technology and everything in between.
Recently named 12th best Lifestyle website by LastMinute.com, this is an up and coming site with everything going for it.
Currently I write for life and home, but hope to extend my reach to fashion soon enough. -
Pro-Blogger (Fashion)
Bagbunch
(Writing and Editing industry)
March 2009 — Present (1 year 1 month)
Daily blogger to online handbag website.
Pro-active blogging without briefs - responsible for categorisation, SEO, proofreading -
Contributing Writer
Independent Fashion Bloggers
(Writing and Editing industry)
January 2009 — Present (1 year 3 months)
Regular contributor to one of the strongest and most successful fashion blogging networks, with a global audience.
As well as my personal blogging articles frequently getting included on weekly Top 20 lists, I also generate voluntary content within the IFB network for publication on the main site. These articles generally cover blogging skills, technical/psychological recommendations, and advice, with a resoundingly positive response from readers. -
Marketing Assistant
Hospira Leamington Spa
(Marketing and Advertising industry)
July 2008 — Present (1 year 9 months)
Demanding marketing and communications based role.
Involved in event organisation for international congresses/meetings
Responsible for idea generation, graphic design, copywriting, sourcing products/marketing materials, incentives, and administration. -
Editorial writer
Forty2 Digital
(Privately Held; Marketing and Advertising industry)
May 2009 — December 2009 (8 months)
Regular freelance advertorial content writer (misc topics).
Topics cover: Gambling, Casinos, Travel, Sport, Cosmetics, Fashion, Online media, Technology
SEO experience, working to briefs and specific SEO content, highly self-motivated role requiring extensive research skills -
Freelance Editorial Writer
Truly London Ltd
(Marketing and Advertising industry)
August 2009 — November 2009 (4 months)
Repsonsible for a brief of 46 articles to be produced to deadline.
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Freelance writer
queensofvintage.com
(Writing and Editing industry)
January 2009 — July 2009 (7 months)
Regular contributor to online vintage fashion site.
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Regular contributor
www.largom.com
(Writing and Editing industry)
September 2008 — February 2009 (6 months)
Regular contributor to online Design e-magazine www.largom.com
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Graphic Design
2008 Lancaster University
(Marketing and Advertising industry)
June 2008 — July 2008 (2 months)
Employed to produce a graphic redesign of large publication of student support leaflets. Needed design expertise and a creative flair.
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Call Campaigner/Office Assistant/Database Assistant
Lancaster University
(Educational Institution; Higher Education industry)
October 2005 — July 2008 (2 years 10 months)
Working in a marketing, sales, and publications focussed office.
Most successful caller in fundraising campaign - most money raised.
Large variety of administration work, involved in filing and inputting, copywriting, proofreading, and was trained in Microsoft Access for querying and data-access. -
Sales Assistant
Fashion Direct Fashion Direct Ltd
(Retail industry)
July 2006 — January 2007 (7 months)
Showed aptitude for persuading customers to buy products, with an aim to maximise sales and beat previous achievements/current targets.
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Lifeguard/Assistant Swimming Teacher
Kelly Enterprises
(Leisure, Travel & Tourism industry)
2003 — 2005 (2 years )
Responsible for teaching groups of children, creating a multitude of exciting games and tasks that entertained as well as educated.
Lauren Cooke’s Education
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Lancaster University
BSc 2:1 , Psychology (Minor in Statistics, and Media Communication & Culture) , 2005 — 2008
Graduated with Honours in Psychology, with minors in Media, Communication & Culture, and Statistics.
Core modules in Social Psychology of Language, Self-driven research, Social Psychology.
Dissertation focused on the effects of the media - how people's identities and the source alter their interpretation/trust of information.- Activities and Societies:
- Contributor to college Magazine, Call campaigner for university fund raising - was the most successful call campaigner on the university Call team, raising roughly £17000 in a year, contributing to record pledges of over £100000.
Additional Information
Lauren Cooke’s Websites:
Lauren Cooke’s Interests:
Marketing, Social Media, Blogging, Twitter, Advertising, Design, Photography, Journalism, Writing, Media, Politics, Psychology
Lauren Cooke’s Groups:
Independent Fashion Bloggers, UK Food Bloggers, UK Lady Bloggers, British Style Bloggers, IPA, CIM (From September 2009)
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Automotive Digital Marketing -
Internet World UK -
TwitJobs
Lauren Cooke’s Honors:
Blog of the Month, British Style Bloggers
Highest Donations pledged (£17000) 2007
Lauren Cooke’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
