
Journalist, blogger, social media and search expert
Oxford, United Kingdom

Journalist, blogger, social media and search expert
Oxford, United Kingdom
I am a Digital Marketing Specialist who has been working actively in the online environment since 1996. My expertise spans communities, audience development, SEO, SMO, PPC and other digital marketing channels.
I have written chapters on: analytics and SEO, measuring social media and general SEO for various industry publications. I write a semi-regular column on search and social media, have written guest spots on various marketing websites and am an in-demand speaker at conferences around the world including Internet World, A4U, SMX and SES.
I have managed an SEO hub where I taught SEO/M and helped develop peoples skills and abilities. I have worked on social platforms to develop communities, managed online reputation, worked with PR and revolutionised the approach to SEO within different companies I have worked in.
After being first introduced to the internet over 20 years ago during a programming course, I went on to study social interactions via live online systems, writing my undergraduate thesis on the topic, eventually moving in to the IT industry full time after relocating from Canada to the UK in 1996. I have worked within e-commerce and high tech as well as publishing before entering my current job agency-side.
Search Engine Optimisation (SEO)
Audience Development
PPC management
search engine marketing (SEM)
Social Media Optimization (SMO)
Social Media Marketing (SMM)
Knowledge Transfer
Delivering Training
Conference speaking
Online Marketing
Web Metrics & Analytics
linkbaiting/linkbuilding/viral marketing
blogging
email marketing
list servers
mail servers
(Privately Held; 51-200 employees; Marketing and Advertising industry)
June 2008 — Present (1 year 10 months)
(Marketing and Advertising industry)
June 2007 — Present (2 years 10 months)
Expert blogging by some of the top ladies in the industry I blog here on search and social media as well as analytics.
(Publishing industry)
June 2006 — Present (3 years 10 months)
Writing regular articles for Technology Weekly which is a weekly publication distributed to around 40,000 business people.
London SEO, SEO Chicks, Girl Geeks, Women in Technology, SMX London, SEO, PubCon, SMX, SES, AOP Vertical Search talk, Social Media Marketing, SES London 2008, TFM&A, Unicom Web 2.0 Conference, Social Media Cafe, Virtual Worlds Forum