Jonathan MacDonald

Current

Co-Founder at this fluid world
Managing Director at Jonathan MacDonald Associates
Founder at JME.net

CEO & Founder at Every Single One Of Us

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1 more...

Past

Senior Consultant at OgilvyOne
Senior Consultant at OgilvyOne Worldwide
Sales Director at Blyk

Commercial Director at Ministry of Sound
Commercial Director at Ministry Of Sound London

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2 more...

Education

Strode's College - Egham

Recommended

17 people have recommended Jonathan

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Jonathan MacDonald’s Summary

Jonathan MacDonald is the founder of JME.net (Jonathan MacDonald Enterprises) which is the aggregation network of all initiatives he is involved in. These are made up of companies, movements, platforms, labs and thinking, brought together by a citizen-centric business view.

JME.net Companies help organisations understand and improve the entire biology of their business and enable them to achieve their desired results

JME.net Movements seek enhanced knowledge of socially minded commerce, and encourage positive change

JME.net Platforms enable others to interact, collaborate and succeed

JME.net Labs is the sandbox for future initiatives. New ideas enter the Labs for development, collaboration and execution

JME.net Thinking is a collection of opinion, statement and manifesto

At the heart of every JME.net initiative is a commitment to provide world‐class service, up‐to‐date business intelligence, unrivalled expertise and a deep understanding of people.

Jonathan’s experience, contribution to the industry, entrepreneurial spirit and passion means that he is widely considered as one of the primary strategists and thought leaders in the digital space. He has been a Senior Consultant at Ogilvy (who remain a client of JME.net Companies), Sales Director of Blyk, Commercial Director of Ministry of Sound, CEO of a Sky TV channel, the owner of one of the first online music stores, and a Chairman of the Music Industries Association.

Jonathan blogs at jonathanmacdonald.com and his full CV is here:http://www.jonathanmacdonald.com/?page_id=32

Links

http://jme.net
http://www.thisfluidworld.com
http://www.jma.co.uk
http://indicatr.com
http://www.collapporative.com
http://www.jonathanmacdonald.com
http://www.everysingleoneofus.com
http://www.musicindustrymanifesto.com
http://twitter.com/jmacdonald
http://linkedin.com/in/jonathanmacdonald

Jonathan MacDonald’s Specialties:

Evangelism, strategy, negotiation, leadership

Jonathan MacDonald’s Experience

Co-Founder

this fluid world

(Marketing and Advertising industry)

July 2009 — Present (7 months)

Founded alongside Liri Andersson
http://www.linkedin.com/in/liriandersson

this fluid world operates as a catalyst for organisational change and improvement, as a trend advisor and future proofer assisting companies in their search for business and communications excellence fitting to the ‘21st century’.

this fluid world works with clients looking to forge ahead in the new economy by helping them navigate a confusing communications world, and achieve business and commercial success, today and tomorrow.

this fluid world achieves this by combining its founders’ contacts within the business and communications world, their multifunctional perspective, their broad set of generalist skills, and their experience across nations, industries, brands, channels and disciplines, with their enthusiasm, energy and passion!

Clients typically engage to:

1. Achieve clarity and understanding
- Of the world they operate in, and the one they aspire to do business in
- Of present business opportunities and potential new markets

2. Change and evolve
- Develop realistic future scenarios
- Identify a clear direction and vision
- Facilitate decision-making and focus of resources
- Build necessary people and or/organisational capabilities
- Create partnerships
- Inspire, motivate and energize teams

3. Develop new revenue streams
- Capitalise on opportunities, today and tomorrow
- Innovate and create value for employees and consumers
- Position product/service offerings and develop go to market strategies
- Define new commercial strategies and business models

4. Execute Successfully
- Through Strategic Project Management
- By utilising this fluid world’s partnerships, contacts and professional network
Managing Director

Jonathan MacDonald Associates

(Marketing and Advertising industry)

February 2009 — Present (1 year )

JMA is a communications agency specialising in, change strategy and innovation management in New Media.

Based on 18 years of consulting over 100 companies, JMA is the built on extensive experience and profile in the communications industry with associates in UK, North America, Asia and Central Europe
Founder

JME.net

(Public Relations and Communications industry)

January 2009 — Present (1 year 1 month)

JME.net (Jonathan MacDonald Enterprises) is the aggregation network of all initiatives I am involved in. These are made up of companies, movements, platforms, labs and thinking, brought together by a citizen-centric business view.
CEO & Founder

Every Single One Of Us

(Marketing and Advertising industry)

December 2008 — Present (1 year 2 months)

Every Single One Of Us is a communications movement with a vision to enable and enhance interaction between people and commerce, aiming to safeguard user experience.

The movement seeks to unite a wide cross-section of mobile operators, advertising agencies, big-name brands and (most importantly) members of the public; to educate the industry and encourage discussions about emerging business models and to facilitate a step change in communications.

Global objectives include market research, seminars, consultancy, workshops, master-classes, and platform development. By promoting and authorizing best practice, Every Single One Of Us intends to provide a central access point for positive and progressive communication activities focussed on citizen engagement.

As a collective, Every Single One Of Us aims to facilitate and accelerate commercially viable and mutually beneficial communication.
Senior Consultant

OgilvyOne

(Privately Held; Marketing and Advertising industry)

June 2008 — December 2009 (1 year 7 months)

OgilvyOne is the strongest, most experienced one-to-one marketing network in the world. My role as Senior Consultant encompasses:

• Global responsibility for Ogilvy relationships with Telecom clients

• Advising and assisting numerous territories on new media & mobile Marketing

• Assessing and creating commercial viability within innovation projects

• Consulting Ogilvy at CEO and Chairman level on strategy and application of advanced communications

• Evangelising and implementing change, new media innovation and digital strategy to many of the world’s largest brands such as BP, BA, BT, IBM, Motorola, Unilever, GSK and Amex amongst others
Senior Consultant

OgilvyOne Worldwide

(Privately Held; Marketing and Advertising industry)

June 2008 — December 2009 (1 year 7 months)
Sales Director

Blyk

(Privately Held; 51-200 employees; Telecommunications industry)

February 2007 — April 2008 (1 year 3 months)

Evangelising the future of communication and direct, targeted and accountable access between brands and the public.
Commercial Director

Ministry of Sound

(Privately Held; 51-200 employees; Music industry)

October 2005 — May 2006 (8 months)
Commercial Director

Ministry Of Sound London

(Marketing and Advertising industry)

2004 — 2005 (1 year )

Jonathan MacDonald’s Education

Strode's College - Egham

No way , Real-life business

Additional Information

Jonathan MacDonald’s Websites:

Jonathan MacDonald’s Interests:

clarity, transparency, strength, knowledge, music, martial arts

Jonathan MacDonald’s Groups:

eMarketing Association Network
ThoseinMedia
IMM 2.0 - Intelligent Mobile Marketing (+10000 members) Join now!
Mobile Analytics
Mobilists (Innovators in mobile industry - 3900+ members)
Mobile Content
Mobile Telecoms industry group
Ogilvy: Past, Present & Future
Mobile Marketing Experts
Social Media Marketing Intelligence
Future Social Media
Friends of Gist
Digital Agency 2020
Masters of Customer Engagement
Every Single One Of Us
Digital Personnel
DNA2009
MAMA 2009 - Mobile Advertising and Marketing Awards
Mobile Content Awards 2009 - www.mcawards.com
cnap.me
AIME Knowledge & Networking Events
EPublishing Innovation Forum
Mobiya: Investing in Classifieds
bnetTV.com
adtech London
Mobile Advertising UK - Camerjam
Branding & Marketing
IIR Telecoms - Mobile Content & Services series
Social TV - next generation media (Web 2.0, mobile, digital video broadcast, DTV, STB, MHEG, IPTV)
Telco 2.0 Initiative
Real Time Marketing
UK Digital Marketing
Next Generation Media Measurement
Intelligent Social Media
UK Business Network
UK Directors & Business Owners
Web 3.0 advertising
The UK 500+ Club