John Jackson

Current

John Jackson at Booguru/Arrivals Marketing/Chwarae Teg

Past

Head of Marketing at Opportunity Wales
Marketing Manager at Tesco
Marketing Planning Manager at House of Fraser Stores (Ltd)

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Education

Northumbria University

Recommended

3 people have recommended John

Connections

70 connections

Industry

Marketing and Advertising

Websites

My Company

John Jackson’s Summary

I am a professional marketer with an unparalleled track record of innovative cross sector success that encompasses the entire marketing mix. Fundamentally I offer exceptional strategic and operational capabilities.

John Jackson’s Specialties:

Developing Marketing Strategies, preparing and delivering Marketing Plans
Brand building, repositioning and segmentation
B2B and B2C
Market analysis inc: Ad hoc, continuous, quantitative and qualitative research
Off and On-line campaign planning and management including:
DM, Outdoor, Ads, Advertorials, eMail, SEO, TV, Radio, Inserts
Editing publications including Magazines and Newsletters
Copywriting
Event planning and management
Management of budgets, suppliers and people

John Jackson’s Experience

John Jackson

Booguru/Arrivals Marketing/Chwarae Teg

(Marketing and Advertising industry)

February 2009 — Present (1 year )

Intelligent Marketing
Strategic marketing consultancy services, provided to businesses requiring expert advice to ensure their marketing function is effectively delivering results.

In essence: Results not Rhetoric
Head of Marketing

Opportunity Wales

(Government Agency; Information Technology and Services industry)

November 2001 — January 2009 (7 years 3 months)

Opportunity Wales provides eCommerce advice and support to businesses.Over 12,500 have received support from Opportunity Wales and a sample of 58% of these clients has shown combined turnover to have increased by £330,700,000 and 3,358 jobs created.

Achievements:
•Developed the marketing strategy and plan. This entailed successfully deploying B2C marketing techniques in the B2B market
•Established the marketing department
•Built and nurtured the brand and corporate identity
•Introduced an innovative CRM programme. By having a database of businesses in-house, DM activity could be tailored to businesses by sector and location, helping to minimise cost
•Strategic planning of Off-Line and On-line marketing campaigns
•Planning and delivery of over 100 Opportunity Wales events
•Copywriting, literature, feature articles, speeches, press releases
•Editor of Opportunity Wales eCommerce magazine
•Negotiating sponsorship support from stakeholders
•Budget control
Marketing Manager

Tesco

(Public Company; 10,001 or more employees; TSCO; Retail industry)

May 2000 — June 2001 (1 year 2 months)

This unique role was to enhance the retail experience in Tesco’s then flagship Extra store and afforded me the opportunity to create and deliver an innovative marketing programme to increase sales in a store that serves 55,000 customers per week.

Responsibilities / Achievements:
•Enhancing the TESCO Extra brand by devising and delivering a bespoke customer focused marketing programme.
•Planning in-store promotions and events based on negotiating suppler support
•Media planning and buying
•Store PR and media relations, resulting in over £150,000 of free editorial coverage in the South Wales press in just 8 months
•Devised and managed a comprehensive competitor analysis exercise
Marketing Planning Manager

House of Fraser Stores (Ltd)

(Public Company; 5001-10,000 employees; Retail industry)

October 1996 — May 1999 (2 years 8 months)

This was a new role for House of Fraser based within the head office marketing department and reported to the marketing director. The aim of the role was to proactively assimilate all existing sources of research information available to the business, and to then identify and commission ad hoc and continuous research to create a complete set of marketing intelligence. Further the role also involved undertaking research to assist in the development of private label brands such as Linea and to create profiles of the target customer groups for the buyers to use when sourcing their collections.