LinkedInJohn East

John East

Enterprise Architect

Basingstoke, Hampshire, United Kingdom
Information Technology and Services
  1. The AA
  1. Oracle,
  2. ATG,
  3. BSkyB
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The AA

The AA

Enterprise Architect

– Present

View full profile



I enjoy the challenges of complex solution design and delivery and maintain both my technical and interpersonal skills allowing me to appreciate the technical challenges of delivery, provide oversight in requirements analysis, architectural and solution design, and bridge the gap between the business, methodology, and technology.


Enterprise Architect

The AA
– Present (1 year 1 month)Basingstoke, United Kingdom

Practice Manager : Oracle Commerce Consulting

(3 years 8 months)

Managed the consulting delivery capability across multiple customers. Oracle Commerce Consulting provides project, business, architectural, and technical stewardship to customers and partners implementing or managing Oracle ATG Web Commerce and Endeca solutions and consists on a team of Project Managers, Business Analysts, Architects, Technical Leads, and Deployment Specialists.

Solution Engineer

(1 year 8 months)

As a Solution Engineer I assisted customers in identifying how ATG solutions will benefit their business, integrate with existing systems, planning implementation, and overall application design and architecture.

Project Consultant

(11 months)

Joined ATG in order to work in the key growth area of eCommerce and assisted ATG customers and partners adopt ATG best practice for the implementation of eCommerce solutions. In this role I managed multiple ATG engagements and provided project support to both partners and customers managing ATG implementations.

Application Design Manager

(1 year 3 months)

As the complexity of the Sky New Media environment grew it became necessary to establish a Design Authority. The purpose of this authority was to manage the interpretation of architectural strategy and ensure the platform remained maintainable. To aid this I introduced a Design Exception process to track and manage key implementation decisions and any design exceptions agreed with Strategy and Architecture and the business.

In this role I was responsible for the solution design of New Media projects on a J2EE & Vignette platform and also using Sun Access Manager/Identity Manager, Oracle, CapeClear, and Sun Directory Server. I also provided support to the Director of New Media in the management of third party relationships (suppliers and partners), the introduction of off-shore development capability, and development methodology implementation including the adoption of agile development processes and methodology.

Development Centre Manager

(2 years 8 months)

As the Web Technologies Development Centre Manager I was responsible for the solution design and development of Sky New Media initiatives at Sky.

This role included a combination of project management, requirements analysis, architectural design, and implementation. As part of this team I was fortunate to be part of industry leading initiatives including projects such as Remote Record,, Sky News, Sky Movies, and Sky By Broadband (Sky Player).

The team started as a a team of 15 members split between J2EE and Vignette and comprising of Team Leads, Application Designers, and Developers. During my time in this role, and in response to increased New Media activity at Sky, the team size increased to over 60 team member comprised of Sky team members, contractors, and also delivery partners such as Accenture, Patni, IoKO, and Sapient allowing me to develop extensive experience in partner selection and management.

Operations Manager

cScape Strategic Internet Services (now ClerksWell)
(10 months)

Promoted into this role in order to further develop the cScape delivery methodology and aid other Project Managers in the implementation of cScape projects.

In this role I was responsible for the definition and introduction of project management methodology, development, and testing processes.

Project Manager

cScape Strategic Internet Services (now ClerksWell)
(1 year 4 months)

After relocating to the United Kingdom from South Africa I joined the Microsoft Gold Partner cScape. During my time in this role I was responsible for the analysis, solution design, and end-to-end project management of Content Management and Commerce projects for customers. (Microsoft CMS, Microsoft Commerce, ASP,, Visual Basic, & Visual Basic.Net).

While at cScape I was given the opportunity to complete the PRINCE2 training and obtain the PRINCE2 Registered Practitioner status.

Technical Project Manager

Dimension Data
(1 year)

After developing my hands-on development & design experience, and having significant managerial experience I was requested to undertake a Project Management role and found it an area of great interest which I maintain until this day. While with Dimension Data I was given the opportunity to manage the successful implementation of the Project Management Office replacement project and capacity management system implementation (Niku).

Team Lead

Dimension Data
(1 year)

Promoted to Team leader for an on-line eCommerce project and was responsible for the technical testing of the Integration HUB (J2EE, MQ Series) this included the synchronization of the test effort between Johannesburg, Cape Town, New York, and Leeds.

Senior Developer

Dimension Data
(2 years)

After successfully managing IS Education, and having a keen interest in the technology and software development I decided to further my career with hands-on software design & development and was fortunate that Dimension Data, who acquired the Internet Solution, allowed me this opportunity.

During my time in this role I was part of the team for the re-launch of a premier news portal in South Africa (Vignette Story Server and upgrade to V5 using TCL) and the implementation of an online supply chain solution for a large industrial B2B supply chain solution (Visual Basic and ASP on IIS and MS Transaction Server).

Also part of the development team for the implementation of an international news portal (Vignette V5 using TCL) after which I moved to J2EE and the implementation of ATG Dynamo UK based electronics B2B supplier & retailer.

IS Education Manager

Internet Solutions
(3 years)

As the Internet server market began to change we found customer requirements starting to include training and education on the set-up, administration, and management of Internet based software and development. As the Software Consultant I was in a key position to help customers with this and began authoring and delivering training courses. As the demand grew for this I was requested to set-up a new training initiative for Internet Solution.

I successfully managed a team of nine and developed this Internet technology related training centre including sales, marketing, course authoring and delivery and eventually become part of Dimension Data Training. This responsibility included full P&L ownership and management. IS Education also became the first Web Programming, Macromedia (now Adobe) and Checkpoint certified training centre in South Africa. Also aided City & Guild in South Africa with the definition of their web development NVQ training courses as well as the University of the Witwatersrand Introduction to the Internet course.

Software Consultant

Internet Solutions
(10 months)

Started with IS marketing and supporting the retailing of Internet client software (Chameleon and Chameleon NFS) in the retail channel for Icon (IS Dial-up provider) and later assisting corporate clients of IS in the selection and implementation of server and client software at the enterprise level.

Worked closely with Netscape in Southern Africa and the implementation of Netscape Enterprise Server, Mail Server, Fast-Track Server, and Navigator, in enterprise environments in South Africa and Botswana.


(9 years 3 months)

General retail management including department management, merchandising management, in-store procurement and supplier management, and promotion management for a large national retailer in South Africa (Dion Stores and later Makro).

Started with Dion (which was acquired by Masstores) on the shop floor selling Small Business Machines before undertaking national service in the SAAF after which I returned and started the Dion Trainee Management programme.

While with Masstores I developed my staff management and general retail management skills covering store P&L management, customer service, point-of-sale management, and in-store merchandising.

Requested by senior management on a number of occasions to aid with new store merchandising, openings, and refurbishment.

Was part of the management team responsible for the re-branding of Dion Stores to a new "Home, Work, & Play" branding for Dion Westgate which was Southern Africa first launch of the new brand.


TOGAF 9 Certified(Link)

The Open Group, License 81953
– Present

Certified Scrum Master

Scrum Alliance, License 18852
– Present

Prince2 Practitioner

APMG-International, License P2R/034398
– Present

IT Project+ Certified Professional

CompTIA, License COMP10549055
– Present

Honors & Awards

TOGAF 9 Gold Award

Architecting the Enterprise

Additional Honors & Awards

Distinction in Management - South African Institute of Management

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