
Social Media manager at TV1
Brazil

Social Media manager at TV1
Brazil
5 more...
Jeff Paiva is a digital immigrant proud of his fluency in the new language that is spoken these times.
Born in an age where the top tech gadgets were the color TV set and the electric typewriter (on which he had his first writing experience), this journalist-turned-copywriter fell in love with digital communications and advertising in the early age of internet (circa 1999).
After some really cool gigs – copywriter for big traditional advertising agencies in São Paulo, editor of the official 2006 FIFA World Cup™ Brazilian website and for International Sailing Federation's events in Brazil – Mr. Paiva had the wonderful opportunity of establish and manage a brand new area at AgênciaClick.
Now he faces a different challenge: to integrate different departments at Grupo TV1, including digital PR, strategic planning, creative and performance media.
Working with social networks, both 2D and 3D, Jeff was thrilled to be part of a brave new world, connecting people and changing the one-way language of the traditional advertising into a brilliant and lively conversation.
Journalism 1990 — 1993
Interactive planning, interactive creation, copywriting, advertising, new media, Social Media
IAB Brazil, FGV, JumpEducation,
Cannes Lions 2008
* Bronze - Rolling Stone Magazine
http://www.congado.net/2008/rollingstone/revista/en/
Wave Festival 2008
* Silver - Fiat Stillo Dual Game
http://www.congado.net/2008/fiat/dualogic/dualgame/en/
*Silver - Fiat Punto website
http://www.congado.net/2007/fiat/punto/site/en/
Yahoo! Big Idea Chair 2007
*Winner - Fiat Punto
AMPRO Globe Awards Brazil 2005
* Gold - Best Activity Generating Brand Loyalty: Toyota do Brasil - Toyota Hilux Expedition
* Silver - Best Activity Generating Brand Volume: Toyota do Brasil - Nova Hilux Expo
Premio About 2005
Grand Prix - Promotional Case of the Year: Omo Mania (Unilever), as copywriter
* Bronze - Promotional Activity - Toyota Hilux
* Bronze - Institutional Promotion - Toyota Hilux Expediton 2004
* Bronze - Trade Marketing event - Nova Hilux Expedition