Jeff Paiva

Jeff Paiva

Social Media manager at TV1

Brazil

Current
  • Social Media manager at TV1
  • Professor - Social Media at FGV
  • Social Media Professor at Jump Education
Past
  • Social Media Consultant at Isobar
  • Social Media Manager at AgênciaClick (Isobar - Aegis)
  • Copywriter - Interactive at Rapp Collins WorldWide

5 more...

Education
  • Universidade Federal do Paraná
Connections
500+ connections
Industry
Internet
Websites

Jeff Paiva’s Summary

Jeff Paiva is a digital immigrant proud of his fluency in the new language that is spoken these times.

Born in an age where the top tech gadgets were the color TV set and the electric typewriter (on which he had his first writing experience), this journalist-turned-copywriter fell in love with digital communications and advertising in the early age of internet (circa 1999).

After some really cool gigs – copywriter for big traditional advertising agencies in São Paulo, editor of the official 2006 FIFA World Cup™ Brazilian website and for International Sailing Federation's events in Brazil – Mr. Paiva had the wonderful opportunity of establish and manage a brand new area at AgênciaClick.

Now he faces a different challenge: to integrate different departments at Grupo TV1, including digital PR, strategic planning, creative and performance media.

Working with social networks, both 2D and 3D, Jeff was thrilled to be part of a brave new world, connecting people and changing the one-way language of the traditional advertising into a brilliant and lively conversation.


Jeff Paiva’s Education

  • Universidade Federal do Paraná

    Journalism 19901993


Additional Information

Jeff Paiva’s Websites:

Jeff Paiva’s Interests:

Interactive planning, interactive creation, copywriting, advertising, new media, Social Media

Jeff Paiva’s Groups:

IAB Brazil, FGV, JumpEducation,

  •    radinho de pilha
  •    Web 2.0
  •    MySpace
  •    Online Advertising Professionals
  •    IAB BRASIL
  •    Fans of Mashable
  •    Social Media Today
  •    Social Media Marketing
  •    Social Media Mafia
  •    Brazilians @ Online Midia and Marketing
  •    AgênciaClick / Isobar
  •    MAB / Mobile Advertising Brasil
  •    Social Media Club
  •    Future Trends
  •    Future Social Media
  •    Comunicação com o mercado através de Mídias Digitais
  •    Grupo TV1
  •    Intelligent Social Media

Jeff Paiva’s Honors:

Cannes Lions 2008
* Bronze - Rolling Stone Magazine
http://www.congado.net/2008/rollingstone/revista/en/

Wave Festival 2008
* Silver - Fiat Stillo Dual Game
http://www.congado.net/2008/fiat/dualogic/dualgame/en/

*Silver - Fiat Punto website
http://www.congado.net/2007/fiat/punto/site/en/

Yahoo! Big Idea Chair 2007
*Winner - Fiat Punto

AMPRO Globe Awards Brazil 2005
* Gold - Best Activity Generating Brand Loyalty: Toyota do Brasil - Toyota Hilux Expedition
* Silver - Best Activity Generating Brand Volume: Toyota do Brasil - Nova Hilux Expo

Premio About 2005
Grand Prix - Promotional Case of the Year: Omo Mania (Unilever), as copywriter
* Bronze - Promotional Activity - Toyota Hilux
* Bronze - Institutional Promotion - Toyota Hilux Expediton 2004
* Bronze - Trade Marketing event - Nova Hilux Expedition


Jeff Paiva’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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