Faisal Mahmud

Digital Marketing Manager at ActionAid UK

Location: London, Greater London, United Kingdom (London, United Kingdom)
Industry: Marketing and Advertising

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Faisal Mahmud's Overview

Current

Digital Marketing Manager at ActionAid
Owner at seotoppc.com

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8 people have recommended Faisal

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Currently I am working as a senior digital marketing consultant.

Digital Marketing Manager

ActionAid

Nonprofit; 501-1000 employees; Nonprofit Organization Management industry

December 2012 – Present (7 months) London, United Kingdom

Oversee the planning and delivery of all digital acquisition campaigns across various channels: PPC, Display, VOD, Affiliates, Social Media, SEO
Worked closely with the product marketing team, aligning marketing activity, ensuring campaign integration allowed for maximum acquisition.
Advise on fundraising specific digital requirements when working across organisation. Manage and evaluate digital supplier performance, ensuring work is delivered to brief, on time and within agreed budgets.
Ensured that all materials produced reflect the organisation position and branding.
Worked closely with the Head of Digital to collaborate and promote effective working, ensuring that the digital strategy achieves fundraising objectives.
Monitored the performance of the digital recruitment strategy and provided reporting to the Head of
Supporter Growth and other internal stakeholders.
Responsible for the development and management of the digital acquisition budget, including planning, reporting and ongoing re-forecasting.
Provide digital training and advice to the Fundraising department ensuring that fundraising members:
a) develop a greater understanding of the digital environment
b) develop the skills to deliver relevant and successful digital marketing
Worked collaboratively with other departments across the organisation to achieve the organisation’s wider objectives and to identify additional opportunities to increase financial support from other audience groups.