David Sayce

Current

Marketing (Internet Development & SEO) at Ince & Co

Past

Marketing (Internet Development and SEO) at Ince Al Jallaf & Co
Marketing (Digital Integration) at npower
Head of Digital (Interim) at Barratt Developments PLC

SME Marketing & Internet Consultant (Sole Proprietorship)
Marketing & Website Manager at SBGI
e-Commerce & Marketing at Hagemeyer UK
Director at Ardal UK Ltd (Self-employed)

see less...

4 more...

Education

University of Liverpool
The University of Northampton

Recommended

7 people have recommended David

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Shipping e-Brief October 2009

David Sayce’s Summary

Broad experience in all aspects of Marketing, Internet and e-Commerce from SME to Corporate, working across both local and international since 1995.
Member of The Institute of Direct Marketing

David Sayce’s Specialties:

Complete internet development strategy and project management
Full digital integration
Local and International SEO & marketing (since 1995)
Analytics setup & review
e-Mail campaigns - up to 2.2 million
PPC Campaigns - up to £45,000 monthly budget
Banner & affiliate advertising
Advisory for media journalists
SME / small project consulting
Global e-Commerce
Marketing communications
Competitive intelligence.
Internet usability and accessibility

David Sayce’s Experience

Marketing (Internet Development & SEO)

Ince & Co

(Partnership; Law Practice industry)

June 2008 — Present (1 year 8 months)

Ince & Co is an international commercial law firm with offices in Dubai, Hamburg, Hong Kong, Le Havre, London, Paris, Piraeus, Shanghai and Singapore.
Our clients range from major international corporations to smaller companies, sole traders and private individuals. We practise English, French, German, Greek and Hong Kong law and advise on Singapore law in arbitrations.

We have seven core business areas: aviation, business & finance, commercial disputes, energy & offshore, insurance & reinsurance, international trade and shipping.

Much of our business is contentious and we have significant expertise in international commercial disputes. At the same time our lawyers provide clients with advice on a wide range of non-contentious matters including contracts, corporate issues, employment, finance and property.

Projects include:
Web Development of www.incelaw.com
SEO / SEM (inc. China & UAE)
Onlince PR (inc. China & UAE)
Google Analytics setup & reports
Marketing (Internet Development and SEO)

Ince Al Jallaf & Co

(Law Practice industry)

June 2008 — August 2009 (1 year 3 months)

Ince Al Jallaf & Co grew from two leading teams, Ince and Dubai-based Al Jallaf Advocates & Legal Consultants. What sets us apart from other firms is our capacity to handle matters both “on the ground” and overseas. In the region, as well as assisting with transactions, contracts and other documentation, we are qualified to represent clients in the UAE courts.

We are part of the international Ince & Co network. This gives us direct access to advice and representation in key commercial centres around the world, together with an extensive range of correspondent lawyers.

Projects include:
Web Development of www.incelaw.com
SEO / SEM (inc. China & UAE - Ince Al Jallaf & Co)
Onlince PR (inc. UAE)
Google Analytics setup & reports
Marketing (Digital Integration)

npower

(Public Company; 10,001 or more employees; Utilities industry)

February 2008 — May 2008 (4 months)

One of the UK's largest energy suppliers, serving residential consumers and business customers, part of the RWE Group. The hometeam (home services) division deals specifically with domestic service, repairs and installs.

Developing Integrated Digital Marketing

Raising awareness of the new npower hometeam brand
Marcomms strategy, including:
Integration of full markeitng campaign (TV, Press, Direct, Internet)
SEO - Keyphrase analysis & promotion
PPC - Develop & refine campaign
Email - Develop & deliver email campaign to 2.2 million current and prospective customer base (using behavioural marketing)
Online advertising via networks
Introduction and set up of website analysis Using Google Analytics, Webtrends, Redeye and Click Density
Development of 'best practice'
Head of Digital (Interim)

Barratt Developments PLC

(Marketing and Advertising industry)

January 2008 — January 2008 (1 month)

Barratt Developments PLC focuses on two strong national brands for its house building activities across Great Britain, Barratt Homes and David Wilson Homes. The strong local house building brand, Ward Homes, is focused on Kent and the South East. Barratt Developments also have a commercial property development business, Wilson Bowden Developments.

Intirm Head of Digital

Firefighting internet issues
Managing intergrated digital as part of national marketing camaign including TV, Press & Internet.
Manage website analytics both Google Analytics and Webtrends
SME Marketing & Internet Consultant
Sole Proprietorship

(Sole Proprietorship; Myself Only; Marketing and Advertising industry)

July 2007 — December 2007 (6 months)

Brand development, web site traffic growth, web site UI, PR

Developed brand strategy and analytics/statistics systems.

Strategic Consulting, including marketing plan & growth strategy development.
Marketing & Website Manager

SBGI

(Privately Held; 11-50 employees; International Trade and Development industry)

April 2006 — November 2007 (1 year 8 months)

Since its formation in 1905, the SBGI has been the only trade association covering the whole of the onshore gas industry. In recent years its scope has extended to other parts of the other energy and utilities sectors. The SBGI has two organisational divisions - Utility Networks and the Heating and Hotwater Industry Council.

Development of association websites including SBGI, HHIC, covering both B2B and B2C markets. This is the evolution of static sites into community centric sites offering e-commerce functionality.

Developed website and marketing communication strategy (including SEO) to increasing member support and build an established community within the energy and utilities market

Introduced analysis functions across websites and membership email communications, allowing data to be tracked and marketing strategies to be implemented through the aggregated results
e-Commerce & Marketing

Hagemeyer UK

(Public Company; 10,001 or more employees; HGM; Wholesale industry)

September 1999 — February 2006 (6 years 6 months)

Operating throughout the UK and Ireland, Hagemeyer (UK) Ltd is part of Hagemeyer NV, a leading international electrical distribution services group. The parent company spans the globe with subsidiary companies in Europe, the Americas, Asia Pacific and Australasia.

Managed the development and strategy of new corporate websites for UK operating companies to replace existing sites and improve brand recognition

Responsible for all Hagemeyer UK e-commerce sites including performance and reliability of sites, training for internal staff and future developments. Worked with the Hagemeyer Global Operating Companies, representing the UK and Ireland, in developing a global e-commerce strategy for Hagemeyer

Project management and testing of Hagemeyer Exchange – Web based EDI (Electronic Data Interchange) for the transaction of business documents, allowing Hagemeyer to reduce the costs of delivery
Director
Ardal UK Ltd (Self-employed)

(Self-Employed; 1-10 employees; Wholesale industry)

June 1991 — August 1999 (8 years 3 months)

Wholesale sporting goods and export business, including e-Commerce retail sites

Technical management and maintenance of Direct Darts, e-commerce site developing both retail and wholesale selling of darts via the Internet (live September 1997)

Development of marketing strategies and brand to increase sales and looked after search engine optimisation of the site to maintain a continued high scoring across search engines

Exhibitor at the National Sporting Goods Expo (Chicago, USA)

David Sayce’s Education

University of Liverpool

MBA (Marketing) , [Elective] Advanced Concepts of e-Business , 2004 — 2007

Areas of study include:
Marketing in a Global Environment
Consumer Behaviour
Managing Resources
Marketing Management
Organizational Management
Contemporary Business Economics
The University of Northampton

1992 — 1995

Additional Information

David Sayce’s Websites:

Shipping e-Brief October 2009

David Sayce’s Interests:

Entrepreneurship, Internet, Marketing, Evangelism, Organizational development, Consumer Bahavior & Brands, Strategic planning, Digital video & photography, Professional networking, Usability research,